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Chevy joins 'Mad Men' buzz on Twitter
… a successful car, most viewers will recognize the show is fictional and what happened with the vehicle is in the past. "I think people recognize that's long ago and not reflective of a product today," Ward said. "You could argue that those types …
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Chrysler's Toyota Chase (5/20/13)
… would want done to us if we are in their shoes. Then then I think he can begin to build a base of customers who are really satisfied ..... Twitter followers to submit their own campaign ideas. And got to think they'll do better than this guy do you working and Chevy and …
done to us if we are in their shoes. Then then I think he can begin to build a base of customers who are really satisfied with that with that product that they get himasking Twitter followers to submit their own campaign ideas. And got to think they'll do better than this guy do you working and Chevy and now. -- -- -- -- -- -- -- -- Blame
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Cruze Diesel a Jetta Fighter (5/20/13)
… Better than torque. Better highway fuel economy and I would I would challenge and go drive both vehicles when available I think people in Dublin then went out the battle in the end. But check faces some obstacles. That diesel is GM's first diesel cars …
would I would challenge and go drive both vehicles when available I think people in Dublin then went out the battle in the end. But check faces some obstacles. That -- diesel is GM's first -
A tech triumph for the S class?
… accident-free driving." "If you look out into the future, autonomous driving is what everyone is talking about and we think there are steps along the way," Cannon said. "The S class will be another step." Standard technology features include …
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Toyota streamlines decision-making for North America
… have a broader product lineup. I don't think we'll ever be 90 percent in North America ..... really important to the consumer, I don't think being No. 1 is important. It's about ..... t want Lexus to play in that game. I think Lexus needs to be a luxury nameplate in …
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GM seeks clean launch, regular updates for pickups
… The base truck is very, very good. I think we'll have a really good portfolio ..... Chevy's upscale model]. And then I think you'll be pretty impressed with some ..... one interpretation of a flagship, but I think it needs something special. At the top …
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Old-school Rizza roars into the digital age
… which sells about 450 new vehicles a month. "The technology is just exploding," McMillan says. "You go to a seminar and think , man, this is the answer. And then something even better comes along. "The common trend in all of it is consumer empowerment …
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Auto marketers want TV viewers to reach for another device
… week's Automotive News Marketing Seminar in Los Angeles. "I think what we're all trying to do is get TV that's more engaging ..... messages that can move seamlessly from TV to other screens. "I think what is really key today is to cope with this multiscreen …
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Most FandI managers aren't forgers
… Insurance newsletter, April 24). It opens with a statement attributed to Van Over that "most FandI managers probably don't think of it as forgery when they occasionally sign a customer's signature for them -- but that's just what it is." The first …
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Goofy ads, variants help Mini rule its own little world
… confidence to do more variants. "Everyone understood we needed to have a family of Minis," McDowell said. "I didn't think the Clubman was the biggest or riskiest step. The Countryman would be bigger." In 2010, Mini rolled out the five-door …
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COMMENTARY: You can't mandate human behavior
… ZEV mandate sent many companies shopping. Ford, for example, got Think , and Chrysler got Global Electric Motorcars. GEM, now owned by Polaris, is still around, but Think disappeared. At one point the mandate was that ZEVs eventually would …
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Hinrichs: Quality is 'of the highest priority' at Ford
… Mexico, with the Lincoln MKZ launch? I think you have to first look at what the North ..... about the freshening, a lot of us still think of it as a four-year cycle or, for some ..... capability that was lost in the supply base? I think that's more pronounced in the supply …
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Online video has changed how auto marketers connect with customers
… America, says almost all marketers spend large sums on generating views for their videos. "A lot of what you see, you might think it's organic," he said, but "there is huge money behind putting that content on pre-roll and on the Web everywhere as …
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Small BMW team rethought electric cars for huge cities
… approach an issue holistically, consider the long term and think strategically. In addition, I brought a mix of young guns ..... of the participants' true masterstroke. Initially, did you think the job would be so wide-ranging? That was clear to me immediately …
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Audi plans 90% local sourcing in Mexico
… need that suppliers cannot offer locally? They include special technologies for the production of paint, chrome or leather. Think about interior equipment, control panels, door paneling, the typical Audi look and feel. We currently cannot create this …
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Lambo's design exercise
… 50th anniversary celebration in Bologna isn't planned for production, but it does have a purpose: countering critics who think Lambo has lost some of its design edginess. The one-seater was designed by Walter de' Silva, Volkswagen Group's global …
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Behind the scenes, Straubel keeps Tesla running at pivotal time
… Internet." Owners "after living in the car for a couple of days don't think much about the battery pack, and how many cells are in it," Straubel said. "You think way more about how responsive is the touchscreen? How well is Google Maps …
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Family-Friendly Nissans (5/17/13)
… t bring Fiat to America. Hey it could happen yeah. And maybe the Pope will come to. I'm Edward laugh and that's how I think . They've said. Good for all of us here at Automotive News have a great weekend. We'll see on Monday.
the Pope will come to. I'm Edward laugh and that's how I think . They've said. Good for all of us here at Automotive News have a great weekend. We'll see on Monday. -
2 million extra doors was the best call Daimler made during 'marriage of equals'
… add two extra doors to the venerable Wrangler " one of the smartest product moves any automotive company has ever made." I think anyone who's tried to keep an adequate supply of Wrangler Unlimiteds on their lot would be hard-pressed to disagree. andnbsp …
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Tesla expands share, debt offering to repay U.S. loan, hike cash
… percent increase for the Russell 1000 Index. 'Fundamental risks' "In terms of the overall run-up in the share price, I do think investors are not factoring in fundamental risks around margins and demand," said Ben Schuman, an analyst with Pacific Crest …
