Hot Topics
Gift Cards
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Volvo, Costco partner to sell 2013-14 lineup
… receive Volvo employee pricing on all new models, with an additional $750 off 2013 models. Members will also receive a $500 gift card to Costco after the completion of an auto program survey pending their vehicle purchase. Tassos Panas, vice president of …
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Ally taps Starbucks in quest to rev dealer test drives
… dealership's cost was limited to providing Chevrolet Equinox and Malibu models to put on display and about $1,800 for gift cards , he said. Overall, it was worthwhile, he said. "The crew they sent out was very professional and knowledgeable," he …
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Go to class, win a Dart
… the districts. Midyear, students who have maintained perfect attendance are eligible to win supplemental prizes, such as gift cards , as a motivational tool. And as the school year comes to a close, students with perfect attendance are given a special …
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DCH Tustin Acura, Tustin, Calif.
… Hsu notes job anniversaries and birthdays with cake and also awards $25 gift cards to employees who have gone out of their way to help customers. "The gift cards are tokens," he said. "The important part is the public pat on the back …
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BMW of Austin, Austin, Texas
… service shop, Late said. To encourage safety in the service shop, the dealership holds a drawing for a $120 gift card and a $60 gift card each month the shop is accident-free. Said Late: "These guys and gals are under so much pressure to complete …
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Continental Audi of Naperville, Naperville, Ill.
… now a customer, Weinberger says. Employees who accrue five cards get a $25 gift card . By accumulating more cards, they get a better shot at winning a gift card worth $100, drawn at quarterly white-tablecloth luncheons. There's also …
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Elite Acura, Maple Shade, N.J.
… the store, the elaborate dinner at a banquet hall welcomed spouses and included raffle prizes for everyone -- from $50 gift cards to an iPad and a computer. In 2012, Alfinito is focused on team building. "The customers don't care what department …
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Ciocca Honda, Harrisburg, Pa.
… out to employees who go out of their way to help a customer or fellow employee. Employees who receive the award receive a gift card to a local restaurant, use of a special parking space and a donation by the dealership in their name to a charity of their …
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Fernandez Honda, San Antonio
… Fernandez Honda has other awards to honor employee achievement. Each quarter, the store caters a luncheon at which $50 gift cards are given to the employee of the month as voted by all 55 employees, as well as to the top salesperson, technician and service …
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McCurley Integrity Honda, Richland, Wash.
… hour party, employees are given gift cards worth hundreds of dollars. They ..... the retailer sells, or use the gift cards later. Employees and their families ..... top earner -- in the form of a gift card . "If everybody makes their contribution …
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Holman Toyota-Scion, Mount Laurel, N.J.
… Williams said. And when Holman Toyota-Scion won Toyota's President's Award, all employees were invited to bring a guest to the nearby Dave and Busters for dinner, an open bar and $40 gift cards to play the games. -- Mark Rechtin
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Bobby Rahal Motorcar Co., Wexford, Pa.
… employees provided outstanding customer service, and how a store customer appreciated it. Each week an employee receives a $50 gift card "Wow" award for one of those customer service efforts. And each month the dealership also awards sales, tech and backroom …
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Honda dangles $3,000 gift card to buyers of natural gas Civic
LOS ANGELES -- American Honda Motor Co., taking advantage of high gasoline prices in some parts of the country to pitch alternative fuels, is offering a $3,000 card to buyers of the compressed natural gas-powered Honda Civic. Honda hopes to lure consumers to a version of the Civic compact sedan ...
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GM teams with Costco to offer added spiffs
… Acadia crossover, Sierra pickup and Terrain SUV. Costco members will also get a $500 Costco Cash Card, which is similar to a gift card that can be used only at Costco stores, after purchasing a vehicle and completing a Costco Auto Program member survey …
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'If it's not easy ... I'm not interested'
… Minn., said he often sends coupons to shoppers when he sees that they were browsing the Web site, or perhaps offers $25 gift cards if they'll come in and test drive vehicles they were checking out. There's a small risk of creeping out shoppers with …
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Amid sniping, silliness, a real idea emerges
… building contractor named Jim Slade from Goodrich, Mich., walked to the microphone and gave Akerson a marketing idea: a gift card program for dealerships, similar to the cards you can get at Lowe's or Target. After mentioning as an aside that he's …
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Dealership gift cards ? GM CEO likes the idea
… building contractor named Jim Slade from Goodrich, Mich., walked to the microphone and gave Akerson a marketing idea: A gift card program for dealerships, similar to the cards you can get at Lowe's or Target. After mentioning as an aside that he's …
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Dealers' ad dollars hit the streets
… campaign, dubbed "Intercept," product specialists parked a Cruze in front of Starbucks and other restaurants and offered $5 gift cards for patrons to check out the car. About half of the 5,600 people who obliged agreed to answer a short survey. The stronger …
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Winners are walking the exhibit floor
… need or were going to purchase anyway? Electronic gadgets, gift cards , a giant toolbox, even a motorcycle are among the prizes ..... navigation systems, Kindle Fire tablets and $200 Home Depot gift cards to winners of a game designed to showcase the attributes of …
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Wanna win stuff? Check out the exhibit floor at NADA
… need or were going to purchase anyway? Electronic gadgets, gift cards , a giant toolbox, even a motorcycle are among the cool prizes ..... navigation systems, Kindle Fire tablets and $200 Home Depot gift cards to winners of a game designed to showcase the attributes of …
