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R.L. Polk
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Dealer swaps shoe leather for Facebook
… targeting feature based on age of vehicle just became available a month ago through a Facebook partnership with Datalogix and R . L . Polk . Kass Dawson, Facebook's head of automotive in the global vertical marketing department, wrote in a statement that data …
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Europe will end 18-month sales slump with positive April
… while the year-to-date total -- 3,932,340 units -- is still 7 percent below the same period last year. Analysts at R . L . Polk estimates 1,014,152 sales in western Europe for April, resulting in the same figures at LMC, 2 percent growth for the …
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Longtime supplier exec McClure out as Meritor CEO
… and served in several executive roles at Johnson Controls Inc. from 1983 to 1997. He's also a director of power utility DTE Energy Corp. and serves on various other boards, including Business Leaders of Michigan and R . L . Polk and Co.
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Longtime supplier exec McClure out as Meritor CEO
… and served in several executive roles at Johnson Controls Inc. from 1983 to 1997. He's also a director of power utility DTE Energy Corp. and serves on various other boards, including Business Leaders of Michigan and R . L . Polk and Co.
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Reuss: Buick earns product pizazz
… only brand out of 38 tracked that saw its average buyer age decrease since 2007 -- to 59 from 62, according to a May 2012 R . L . Polk study -- Buick still struggles to shake its geriatric image. Buick has made progress in carving out a niche between mainstream …
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Mercedes extends U.S. luxury lead over BMW in April
… December surge, based on reported sales. Measured by vehicle registrations, Mercedes topped BMW, according to researcher R . L . Polk and Co. Mercedes sales for the year through April gained 11 percent to 92,822, parent Daimler aid in a statement. BMW …
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Mercedes extends U.S. luxury lead over BMW in April
… December surge, based on reported sales. Measured by vehicle registrations, Mercedes topped BMW, according to researcher R . L . Polk and Co. Mercedes sales for the year through April gained 11 percent to 92,822, parent Daimler AG said in a statement. BMW …
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Accavitti sees American Honda's U.S. sales rising 6% in April
… is typically when its heaviest fleet orders are filled. The Camry was the No. 1 retail passenger car in 2012, according to R . L . Polk retail registration data, and outsold the Accord, 341,232 to 321,090. Although Honda used stair-step dealer volume …
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Carfax hit with $50 million antitrust lawsuit by 120 dealerships
… reports." Larry Gamache, a Carfax spokesman, said the company is "not able to comment" on the suit. Carfax is a unit of R . L . Polk and Co. In a December Automotive News article , Gamache said Carfax draws customers because it works hard to build its brand …
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Asians roar back, resume conquest of retail market
… to 51.7 percent in 2010. Their share dipped to 48.5 percent in 2011. But 2012 registration data released last week by R . L . Polk -- which exclude fleet sales -- show that Detroit's long decline in retail share has resumed. Although last year was a …
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BMW's March advance trims Mercedes lead in U.S. luxury race
… December surge, based on reported sales. Measured by vehicle registrations, Mercedes topped BMW, according to researcher R . L . Polk and Co. Mercedes sales for the first quarter increased 12 percent to 69,187, a record for the three-month period, parent …
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BMW's March advance trims Mercedes lead in U.S. luxury race
… December surge, based on reported sales. Measured by vehicle registrations, Mercedes topped BMW, according to researcher R . L . Polk and Co. Mercedes sales for the first quarter gained 12 percent to 69,187, a record for the three-month period, parent …
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Dealers must make Hispanics, too, feel welcome
… That was the fastest growth rate for any ethnic group and double the overall industry's rate of increase, according to R . L . Polk and Co. data. Hispanics accounted for about 11 percent of new U.S. personal vehicle registrations last year, according …
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Detroit 3, Hyundai-Kia capturing larger share of youth market
… 18- to 24-year-olds by 1.9 percentage points and to 25- to 34-year-olds by 1.5 points since 2008, according to R . L . Polk and Co. and Edmunds.com. South Korean brands gained 6.8 points and 5.1 points worth of share among those buyers last …
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Se habla español
… Hispanic consumers increased 27 percent last year, double the industry sales pace, according to registration data collected by R . L . Polk and Co. With industry growth slowing, Hispanics represent one of the biggest opportunities to gain share. "If any [automaker …
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Study: Fickle shoppers need salespeople
… before buying a vehicle, Autobytel found. The company compared Autobytel leads sold with vehicle registrations recorded by R . L . Polk and Co. Coats said the study reaffirms the role of store salespeople and good follow-up processes in closing a deal. "You …
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Polk hires investment banker, may consider sale
R . L . Polk and Co., one of the auto industry's most widely quoted sources for data, said today it has retained an investment banker to …
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Honda helps dealerships find old cars to service
… drop. The company plans to find owners of old Hondas by combing through registrations and other data from such companies as R . L . Polk and Co. Armed with the data, a Honda vendor will mail the owners offers for maintenance and repairs at Honda dealerships …
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Sports cars are hot today, but who'll buy them tomorrow?
… the Corvette is now seen by some as a reward car for older men. One fifth of its buyers are age 65 and older, according to R . L . Polk and Co. In a bid to rekindle the Corvette's mystique among younger buyers, Chevrolet opened the market launch by planting …
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How Mercedes slid the CLA below $30,000
… by citing the numbers. Mercedes' loyalty rate was 58.6 percent last year, the highest among luxury brands, according to R . L . Polk and Co. He said much of the back-and-forth with Stuttgart dealt with the price needed to attract a certain volume. But …
