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Cars.com
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Cars.com to open 'Why Drama' campaign with Super Bowl spot
LOS ANGELES -- Cars . com will return to the Super Bowl next ..... out of car buying. In a statement, Cars . com says the commercial will be the first ..... generate buzz ahead of the Super Bowl, Cars . com released teasers in print and online
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Data companies help automakers reduce digital guessing games
segments during online marketing drives. BluKai's intent data are created from specific actions people take online -- going to Cars . com or Autobytel, for example -- that show a "high level" of intent to purchase a vehicle, said Sherene Hilal, BluKai's
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Honda dealer takes all ads online
Google ads and the rest on its own Web site and the major third-party sites, such as AutoTrader, KBB.com, Edmunds and Cars . com , he says. The automakers' preference for traditional media is understandable, says Al Carl, manager of digital marketing
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Car-shopping site execs take aim at Google
shopping sites, AutoTrader.com and Cars . com , are trying to use Big Data to puncture ..... argue AutoTrader CEO Chip Perry and Cars . com President Mitch Golub. Perry said this ..... he has supporting data. A study that Cars . com initiated with consultancy Dataium showed
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What works for you? Dealers share used-car strategies
at the National Remarketing Conference here this month. "When our contracts came up, I pulled out of AutoTrader.com and Cars . com and I spent that money on building our brand," Anderson said. "Some of it was training, but a lot of it was just telling
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COMMENTARY: Auto dealers say Google's imperial approach is risky
year ago to provide reviews to online vehicle shopping site Cars . com over Google. Diana Weaver, the store's Internet marketing ..... Indianapolis-based dealership now has more than 400 reviews on Cars . com and fewer than 30 on Google after mass Google deletions
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Online dealer reviews drive showroom traffic
write online reviews of the dealership on Cars . com in addition to Google. That turned out to be a good move because the Cars . com reviews have drawn customers, while Google ..... Weaver, whose store has 401 reviews on Cars . com with a stellar composite rating of 4
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The remaking of remarketing
Just as a retail dealer lists his inventory on multiple Web sites -- his own store's as well as third-party sites such as cars . com -- Manheim is studying the possibility of offering its customers' vehicles for sale on its Internet platforms as well as
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Hyundai certified-used sales surge
the decision of others dealers to begin selling Hyundai CPO." Hyundai is increasing its advertising on AutoTrader.com and Cars . com -- sites with which it has previous relationships. It added Edmunds.com to its advertising partnership mix for the third
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How TrueCar's Yahoo! deal failed
TrueCar became Yahoo! Autos' exclusive partner, replacing Cars . com , which had been with Yahoo! for four years. Shoppers who ..... national. Asked about Google's interest in auto shopping, both Cars . com and Edmunds.com said they concentrate on building a rich
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Google tests lead-selling plan in S.F.
top lead providers as Edmunds.com, Cars . com and kbb.com. The service was launched ..... Bartman, vice president of marketing at Cars . com , said: "The benefit of third-party shopping sites like Cars . com is that we're built around guiding
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Deep discounts? Not us, TrueCar now says
transaction prices. The new operating model puts TrueCar in line with rival lead-generating sites such as Edmunds.com and Cars . com . Dominique, a former top Nissan executive who joined TrueCar in October, said the changes are bringing dealers back into
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How dealer got on Internet fast track
success. The stores buy about 1,000 third-party leads per month from Autobytel and other lead providers such as Dealix and Cars . com , at a cost of $18 to $22 each. And those are exclusive leads his competitors can't buy, he says. "I have been in the
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A tool for boosting dealer profit on online loans
you have to understand how things work today without FinanceDriver. If you look at any of the big sites, AutoTrader or Cars . com , any of those, the consumer goes online and the dealer inventory shows up, and the dealer name shows up. Sites have a button
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Dealers warm up slowly to live chat on Web
will offer chat. The growth is being fueled in part by the adoption of chat by such large online vehicle shopping networks as Cars . com and AutoTrader.com, which now contract with Contact at Once! for chat on their sites, Hanger said. As dealers grow accustomed
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Gunn's Internet selling secret? More people
TrueCar shopping site and get leads from that network just as they would from other shopping sites such as autotrader.com, cars . com and shopautoweek.com, which is owned by Autoweek, a sibling publication to Automotive News. TrueCar leads accounted for
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NEWS ANALYSIS: Super or not?
a problem when you define your car by the competition. MISS: Cars . com "Two Heads" OK, this is just weird. A car shopper has gained confidence by comparing deals on Cars . com . So his "confidence" appears as a singing worm-thing coming
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More dealers bring hunt for leads in-house
that experts and dealers say averages about $20. Others, including Cars . com and Edmunds.com, charge a monthly subscription rate. Mitch Golub, president of Cars . com , said fees can range from $300 per month for a small dealer to $15
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Under fire, TrueCar alters Web pricing
Now TrueCar resembles its online shopping competitors such as Cars . com and Edmunds.com in the way it connects shoppers to dealers ..... set TrueCar apart from competitors such as Edmunds.com, Cars . com , KBB.com and others. Vehicle shoppers on those sites simply
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Ford store goes Hollywood, and it pays off
rents his property for shoots. But he declined to identify them, citing confidentiality concerns. But Dunkin' Donuts, Cars . com and American Eagle Outfitters are a few nonautomaker advertisers that have shot commercials at South Bay Ford. TV shows such