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Dealer.com
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AutoTrader's VinSolutions buys Haystak Digital Marketing
… Google and other search engines, including Bing and Yahoo. Other vendors approved by Chrysler for the co-op funds include Dealer . com , Search Optics and Mudd Advertising. VinSolutions is a growing provider to dealers of Web sites and customer retention software …
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Subaru uses Google to clear out '13 Foresters
… click advertising and ad retargeting, said Evans, 44, who cut his teeth at digital marketing vendors such as Cobalt and Dealer . com . Ad retargeting places ads in front of Forester shoppers as they search the Web. Of Google, Evans said his advertising …
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Personnel
… DRIVINGSALES -- Kevin Root, 51, to president and COO. He had been chief strategy officer and chief product officer at Dealer . com . Root has been on the DrivingSales advisory board since 2009. DrivingSales of Salt Lake City provides business intelligence …
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Subaru games Google, lures CR-V shoppers
… Evans, 44, is comfortable in the digital world. Before joining Subaru a year ago he was marketing chief for four years at Dealer . com , which manages Web sites for U.S. dealerships. He also has had marketing stints with Jaguar, Land Rover and Chrysler …
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Dean Evans' dot.com mind-set at Subaru
… of them became big players, including Dealer . com and Dealix. He spent 16 years developing ..... Meanwhile, Mark Bonfigli, the CEO of Dealer . com , had been trying to lure Evans to his ..... He eventually persuaded Evans to visit Dealer . com 's new headquarters in Burlington …
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More dealers bring hunt for leads in-house
… worked on both sides of the fence. Before coming to Subaru last year, Evans was chief marketing officer at marketing firm Dealer . com , whose business includes building dealer Web sites. Before that Evans was vice president of marketing for Dealix. He estimates …
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After Katrina, online sales save La. dealer's 2 stores
… original customer. "We've had to go the extra yard to survive," he says. The dealerships hired a new Web site vendor, Dealer . com ; enhanced a chat service on its sites; and targeted New Orleans' passionate football fans. Duhon, a graduate of Louisiana …
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It's a new and crucial skill for a car dealer: Getting on the all-important page 1 of a shopper's search. Here's how to get there -- and stay there.
… that Beaman held in the search of "2012 Ford Focus SE Nashville," three were videos that the dealership's Web manager, Dealer . com , shot so Beaman could put them up on YouTube. Another plus for Google placement are consumer reviews, said Matt Haiken …
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After Katrina, online sales save La. stores in blighted area
… with a laugh. To establish a strong Internet shopping presence, Call said the dealerships hired a new Web site vendor, Dealer . com ; enhanced a chat service on its sites; and targeted New Orleans' passionate football fans. Duhon is a graduate of Louisiana …
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Subaru of America names chief marketer
… Subaru of America named a new chief marketing officer last week. Dean Evans, previously chief marketing officer at Dealer . com , an automotive Internet marketing company, begins the Subaru job on Sept. 7. Evans also was director of global …
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Dean Evans named Subaru's chief marketing officer
… competitors. Dean Evans, previously chief marketing officer at Dealer . com , an automotive Internet marketing company, becomes Subaru ..... today's consumers. Prior to joining SOA, Evans was CMO at Dealer . com , a leading automotive marketing solutions compnay and was …
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ADP agrees to buy Cobalt for $400 million
… dealer management and Web marketing businesses, ADP competes with Reynolds and Reynolds Co., DealerTrack Holdings Inc. and Dealer . com , among others. ADP's move is crucial because it must rely on the expanding Web marketing business to make up for the …
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Industry's steady growth lifts auto shares
… market caps has a greater impact on the index. personnel DEALER . COM — Kevin Root to chief product officer. He had been senior vice president of product strategy at DriverSide. Dealer . com , of Burlington, Vt., Root Cannata Meurer Jett LaFeir …
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2 deals aim to ease online sales
… and effectively the organizations and technologies can be integrated will determine how much value their hook-ups provide dealers, said Dean Evans, chief marketing officer for Dealer . com , a larger competitor of VinSolutions and eCarList.
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Stores try tech incentives to boost service scores
… surveys are part of a pilot program with Dealer . com , an Internet marketing services company ..... dealers. The surveys are returned to Dealer . com , which notifies the dealership if the ..... DriverSide participated in the pilot with Dealer . com . The rating soon will be posted on Google …
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Personnel
DEALER . COM -- Kevin Root to chief product officer. He had been senior vice president of product strategy at DriverSide. Dealer . com , of Burlington, Vt., provides e-marketing services to the global automotive industry. eDEALERSHIP …
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Reviews on Google Places drive dealership's sales
… luxury competitors across metropolitan Atlanta, Powell said. Key eXteresAUTO competitors include PCG Digital Marketing and Dealer . com . Dealers who put their heads in the sand and take whatever they get on Google Places are asking for trouble, Turner of eXteresAUTO …
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Software aims to help fill dealership service lanes
… s allowing that measurement to happen." DriverSide started selling the Service Marketing Package six months ago through Dealer . com . About 100 dealers have bought it, Root says. On average, it drives in about $106,000 a month in service revenue for …
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Oh, what a difference a year makes
… looking for gifts to buy them." Across the exhibition floor, Dealer . com was swarming with customers who wanted to see the company's new ControlCenter 7 -- the name Dealer . com gave the latest version of its dealer interface for online marketing …
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Online dealer ratings getting more attention than CSI
… dealer rating service. Edmunds.com is refining its dealer ratings. Reputation monitoring is all the rage at the NADA show. Dealer . com is one example. It keeps tabs on dealers' ratings on Web sites such as Google.com and DealerRater.com, alerting dealers …
