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Paragon Honda
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RPA has been part of Honda's success
To the Editor: Regarding "American Honda keeps RPA as creative agency for Honda; Mullen picked for Acura," autonews.com, March 18: American Honda Motor Co.'s product line has never been better. It's no wonder it wants to deliver that message to the marketplace in the most effective manner that it
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Se habla español
… trust with that longevity," Jorge said. "We've earned the right to speak with them, to have dialogue." At Paragon Honda and Paragon Acura in New York, 80 percent of the representatives who answer phone calls can speak Spanish. The dealerships …
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Sales tactics migrate to service bay
… Benstock, general manager of Paragon Honda and Paragon Acura in New York ..... was less than 10 years ago, but Paragon Honda is doing four times the service ..... quick-service repair orders at Paragon Honda rose 33 percent. Benstock said …
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COMMENTARY: Do online reviews trump CSI surveys?
… almost no correlation between the factory CSI reports and customer loyalty," says Brian Benstock, general manager of Paragon Honda and Paragon Acura in New York. "We have had difficulty with the factory CSI scores." Benstock says his dealerships …
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Dealers cautious about 2013 ad dollars
… re spending the right amount on marketing, but the mix needs tweaking. The $5 million annual marketing budget at Paragon Honda and Paragon Acura in New York blends traditional and online advertising such as Google paid search. About 40 percent …
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Want to sell service plans? A process helps
Paragon Honda , Paragon Acura and Aberdeen Chrysler Center have managed to do what ..... a reason to contact them," says Brian Benstock, general manager of Paragon Honda and Paragon Acura in New York. Many dealerships struggle to sell extended …
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Want to sell service plans? A process helps
Paragon Honda , Paragon Acura and Aberdeen Chrysler Center have managed to do what ..... a reason to contact them," says Brian Benstock, general manager of Paragon Honda and Paragon Acura in New York. Many dealerships struggle to sell extended …
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From 'absolute blind spot' to profit center
… Until just over a year ago, service marketing at his Paragon Honda and Paragon Acura stores in New York amounted to answering ..... labor gross margin. In the first quarter of 2012, Paragon Honda ranked No. 9 among U.S. Honda dealerships in customer …
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Surviving the service trough
… they can market to the customer and follow up accordingly." That's helping Brian Benstock, general manager of Paragon Honda and Paragon Acura in New York. In the past year, Benstock has remade his service departments with an intense focus …
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Dealers weigh giving customers great loans upfront or tapping refi market
… which, Cochran says, has been advertising at 2.99 percent for at least a year. Brian Benstock, general manager of Paragon Honda and Paragon Acura in the New York borough of Queens, says he has observed an uptick in refinancing options in the …
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Dealer Brian Benstock wins by defending Civic
Dealer Brian Benstock of Paragon Honda in New York City wasn't about to let poor consumer reviews ..... because their lease was expiring soon or for other reasons. Paragon Honda is in the borough of Queens. Under the program, a large percentage …
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Rethinking refi
… which, Cochran says, has been advertising at 2.99 percent for at least a year. Brian Benstock, general manager of Paragon Honda and Paragon Acura in the New York borough of Queens, says he has observed an uptick in refinancing options in the …
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Videos on Internet have dealers seeing green
… Benstock, general manager of Paragon Honda and Paragon Acura in New York ..... is in the borough of Queens. Paragon Honda and Paragon Acura are among the ..... of those brands. Benstock said Paragon Honda is on pace to sell about 8,000 …
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The (sales) lull before the storm
Paragon Honda was physically unscathed by Hurricane Irene, but the New York City dealership's sales took a wallop before the storm arrived …
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Pull-ahead programs supply used-car lots
… lower monthly payments, cold, hard cash or a way out of a burdensome payment. Brian Benstock, general manager of Paragon Honda and Paragon Acura in New York City is one of the dealers turning to lease customers for used cars. He became concerned …
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Dealer cashes in on his own cash-for-clunkers program
… 2009? Benstock liked the federal government's 2009 clunker program so much that he ran his own program last year at Paragon Honda and Paragon Acura in the Woodside neighborhood in the New York borough of Queens. Instead of destroying the cars traded …
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Social media turn friends, fans into customers
… win cool stuff every quarter -- such as a new $16,000 2011 Honda Civic he's giving away in March. The owner of Paragon Honda and Paragon Acura in the New York borough of Queens says social media coupled with positive feedback from consumer …
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Dealer cashes in, again, on own clunkers spiffs
… running his own program this year at Paragon Honda and Paragon Acura in the Woodside ..... clunkers campaign has helped make Paragon Honda the country's eighth-biggest ..... and took Benstock with him to Paragon Honda in 1992 By 1997, Benstock was …
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Former dealer crafted software to fit his car-retailing vision
… m told I have a vision for the car business." Pollak is "a genius," says Brian Benstock, general manager of Paragon Honda and Paragon Acura in New York. In 2009, his stores, using vAuto, were the nation's top sellers of certified used …
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Paragon of virtue?
After Paragon Honda and Paragon Acura in Woodside, N.Y., saw a spike in queries from owners of vehicles on Toyota's massive recall list, the …
