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Dale Earnhardt
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Under Reuss, racing spurs urgency in GM product development
… Reuss walked through the crowd and under the rope line to greet the drivers. He paused for a photo with Chevy driver Dale Earnhardt Jr. and shook hands with Richard Childress, one of the Nascar team owners who races Chevys. Before the race, Reuss …
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The racing Earnhardts
Dale Earnhardt had won Winston Cup Championships in ..... Jr. Unlike his famous father, Ralph Dale Earnhardt Jr. began racing go-karts as a preteen ..... Dale Jr. said in 1998. "You start at Dale Earnhardt Inc. by sweeping floors and shoveling …
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Chevy has rich NASCAR history
… for Billy Hagan in a Chevrolet. Waltrip's NASCAR championship in 1985 for Johnson, followed in '86 and '87 by Dale Earnhardt 's championships for Richard Childress, made it four for four for Chevrolet. And that did it. The tongue-in …
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100 YEARS: From 'See the USA in your Chevrolet' to 'Like a Rock,' Chevy ads run deep
… Whatever your story is, Chevy's probably been a part of it." Shown here is a Chevrolet Motorsports ad with Dale Earnhardt , driver of a GM Goodwrench Chevrolet. 1994 Chevrolet U.S. vehicle sales: 2,457,847 U.S. market share …
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Since its racing days, Chevrolet knew that sports could sell cars
… about Chevy's association with Dale Earnhardt Jr. and his role as the most ..... Ralph. Dale Jr.'s father, Dale Earnhardt , earned six NASCAR drivers ..... racing for Richard Childress. Dale Earnhardt and Richard Childress Racing defined …
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The electrifying rebels
… Wilbur to ASC. "Paul has a magnetic kind of glue that binds people together," says Steiner, now president of Dale Earnhardt Inc. CFO Laura Marion, 38, also followed Wilbur to Aptera. Marion, a CPA who also worked at Wal-Mart and Delphi …
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GM will drop Goodwrench, promote service by vehicle brands
… Mr. Goodwrench to Goodwrench Service Plus in the '90s, also was a major sponsor of NASCAR racing -- including Dale Earnhardt Sr.'s car -- for several years until it dropped its involvement in 2007 Goodwrench was promoted to customers as …
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GM planning to drop Goodwrench in the United States
… Mr. Goodwrench to Goodwrench Service Plus in the '90s, also was a major sponsor of NASCAR racing -- including Dale Earnhardt Sr.'s car -- for several years until it dropped its involvement in 2007 Goodwrench was promoted to customers as …
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Back in High Gear
… widow of NASCAR racing legend Dale Earnhardt , and she was looking for a hand ..... help that he traveled with him to Dale Earnhardt Inc. offices in Mooresville ..... absolutely are," he said. " Dale Earnhardt is in racing today, but in a …
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Tiwi tracks travels of trucks (and teens)
… The technology also has been tested as a crash telemetry device in the NASCAR racing series after the 2001 death of Dale Earnhardt during the Daytona 500. Subsequent crash testing with Tiwi-equipped cars resulted in the series developing the …
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Jim Perkins still pushes the pedal
… close to the engine shop and in the same building as the Hendrick NASCAR Sprint Cup Series teams of Mark Martin and Dale Earnhardt Jr. "There is a lot of brand consciousness with the Hendrick name," Perkins says. "Rick has a great opportunity …
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Buick Blackhawk fetches $475,000 as GM peddles historical cars
… production -- went for $110,000 on the first day of the auction. A 1997 Monte Carlo Intimidator show car made to honor Dale Earnhardt Sr. sold for $148,500. Less significant cars went for more pedestrian prices. A 2003 Pontiac Sunfire, even …
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Survey: Going green can get your auto ad noticed
… commercials with racing themes also made the top-10 list. A 30-second Chevrolet commercial featuring race driver Dale Earnhardt Jr. was the best-liked commercial during the survey period, IAG says. IAG measures viewer recall of auto commercials …
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Hendrick racing unit shares rapid growth
… has won nearly 200 NASCAR races. The company employs an all-star roster of drivers that includes Jeff Gordon, Dale Earnhardt Jr., Casey Mears, Kyle Busch and Jimmie Johnson. Hendrick also competes in NASCAR's Craftsman Truck Series …
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'Racing Camrys to sell Tundras'
… planning officer for Toyota Motor Sales U.S.A., assured fans and owners. "We wouldn't go in there buying up Dale Earnhardt Jr., and I don't think our program is at a stage where he would consider us, either." Toyota has not revealed …
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Chevy dealers, meet GM's accessories maven
… infused theme, "American Muscle," it seems fitting that GM will unveil the Orange County Choppers Silverado, the Dale Earnhardt Jr. "Big Red" Silverado and the Silverado 427 concepts. Team effort How much money is in the accessories business …
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Night of legends
… inducted its class of 2006. Honored at the gala occasion were: Italian coachbuilder Nuccio Bertone; racing legend Dale Earnhardt ; NASCAR boss Bill France Jr.; AutoNation founder H. Wayne Huizenga; Bridgestone founder Shojiro Ishibashi; former …
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LETTER TO THE EDITOR: NASCAR could give GM some zip
… Chevrolet Monte Carlo capitalizing on Chevy's NASCAR success? A small-block 300-hp V-8. A bright red car like Dale Earnhardt Jr.'s No. 8 Bud Chevy. A bright blue like Jeff Gordon's No. 24 DuPont or Pepsi car. A dark blue like Michael …
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Time Inc. breaks into NASCAR territory
… prototype issue depicts "10 Crashes That Shook NASCAR'S World." Ranking first is the crash that killed driver Dale Earnhardt Sr. at the Daytona 500 in 2001. Time4Media has no relationship with NASCAR. Talk of tie-ins between the magazine …
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Racetrack is high-speed auto safety lab
… Gray, manager of racing technology. Rapid neck movement was cited as a primary cause of death for NASCAR driver Dale Earnhardt on the last lap of the Daytona 500 race in 2001. In the Indy Racing League series, every driver is required to wear …
