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Don Butler
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Chevy ad vet named Cadillac's marketer
… Rock" and "American Revolution," as his global marketing director. Majoros, 47, assumes many of the duties of Don Butler , who had been vice president of Cadillac marketing since March 2010. Butler, 49, has been reassigned to the new post …
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U.S. to Scrap Japan Tariffs (4/12/13)
… will report to Jose Munoz senior vice president of sales and marketing sun America. Changes. At the top of Cadillac. Don Butler head of marketing since twenties and has been reassigned. He's now VP of global strategic development. The new global …
sales and marketing -- sun America. Changes. At the top of Cadillac. Don Butler head of marketing since twenties and has been reassigned. He's now VP of global strategic development. The new global marketing director of
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Cadillac's Ferguson expands exec team to drive growth
… chief Bob Ferguson is expanding and shuffling his executive team to speed the luxury brand's international growth. Don Butler , head of U.S. marketing since March 2010, has been reassigned as vice president of global strategic development …
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For Cadillac, early signs of another renaissance
… momentum "We've got tons of anecdotal stories of people being surprised that Cadillac has a vehicle like this," Don Butler , U.S. vice president of Cadillac marketing, told analysts and reporters this week during a conference call to discuss …
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Redone CTS pushes performance, design
… 2013 CTS because of added content and because the ATS will take over from the CTS as Cadillac's high-volume car. Don Butler , Cadillac's marketing chief, says the redesigned CTS will be priced "in the same ballpark" with rival cars such …
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GM meets with 3 agencies vying for Cadillac ad business
… Cadillac will include Bob Ferguson, vice president of global Cadillac; Craig Bierley, director of advertising; and Don Butler , vice president of marketing. "It's a good time to kind of evaluate where we are at," James Vurpillat, global …
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Redesigned Cadillac CTS boosts performance, size to take on BMW, Benz
… longer will need to be Cadillac's high-volume car, a role that the ATS likely will assume. Cadillac marketing chief Don Butler says the new CTS will be priced "in the same ballpark" with rival cars such as the 5 series, which has a base sticker …
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Cadillac expects fresh lineup to lift retail sales 35%
… CTS, Cadillac's top-selling car, will be unveiled at the New York auto show next month, Cadillac marketing chief Don Butler told Automotive News before the meeting. Cadillac expects a slew of new and redesigned vehicles to sharply boost sales …
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Cadillac targets 35% retail sales gain this year
… CTS, Cadillac's top-selling car, will be unveiled at the New York auto show next month, Cadillac marketing chief Don Butler told Automotive News before the meeting. Cadillac is expecting a slew of new and redesigned vehicles to sharply boost …
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Cadillac will pitch ELR digitally
To sell the ELR plug-in hybrid, Cadillac plans to reach affluent and tech-savvy consumers on the Web, where they spend most of their media-consuming time. Don Butler , Cadillac's vice president of marketing, said he will target potential ELR buyers with digital advertisements. Smartphones and ...
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GM, wooing China's affluent, preps Cadillac makeover
… bankruptcy GM lacked the financial clout to boost demand beyond the small numbers sold outside the United States. Don Butler , GM vice president of marketing for Cadillac, said that changed with Akerson's arrival in late-2010, as the new …
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Seeking luxury cred, Cadillac to raise prices
… expensive than the base CTS. That price gap will narrow for the next-generation CTS and other Cadillac vehicles, says Don Butler , Cadillac's vice president of marketing. The redesigned CTS is scheduled for the 2014 model year. "You can expect …
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Cadillac, as it goes global, shifts more ad dollars to digital
… percent three years ago as it uses online advertising to build its global brand around its BMW-fighting ATS sedan, said Don Butler , vice president of U.S. marketing for Cadillac, between sessions at the JD Power Automotive Marketing Summit here …
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GM lobbyist Ferguson, former ATandT exec, to steer Cadillac worldwide
… responsible for sales, marketing and retail strategies for Cadillac in markets around the world," GM said in a statement. Don Butler , U.S. vice president of marketing for Cadillac, and Chase Hawkins, the brand's U.S. vice president of sales …
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Escalade keeps bling, brawn in Caddy lineup
… s this: We'll see the next-generation Escalade within the next 12 months. That's per Caddy marketing chief Don Butler , implying that the redesigned big SUV will debut at an auto show within a year. It's not expected in showrooms until …
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Next-gen Escalade to keep the bling, brawn in Caddy lineup
… s this: We'll see the next-generation Escalade within the next 12 months. That's per Caddy marketing chief Don Butler , implying that the redesigned big SUV will debut at an auto show within the next year. It's not expected in showrooms …
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Healthy ATS residual to boost Cadillac leasing
… reaching an attractive payment point without having to throw a lot of support dollars at it," Cadillac marketing chief Don Butler told Automotive News . He said the money GM might have spent subventing ATS leases could be plowed back into marketing …
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Cadillac ATS targets BMW 3 series
… volume segment, GM hopes the ATS can inject some "vibrancy and relevancy" and set the tone for the brand, says Don Butler , Caddy's marketing boss. "At Cadillac, we've been somewhat handicapped by not having that entryway into the franchise …
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Cadillac driving to disrupt BMW-Mercedes U.S. luxury grip
… have extraordinary equity in the mind of the luxury consumer." GM won't chase BMW and Mercedes into a price war, Don Butler , Cadillac vice president for marketing, said last week during an interview in an ATS parked alongside the Atlanta Motorsports …
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When is a good time to call out a rival? For Cadillac, it's now
… launch the brand's first compact sedan in three decades. "Now's not the time to be timid," Cadillac marketing boss Don Butler said during the media launch of the ATS here this week. "We need people to take notice" of what General Motors execs …
