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Don Romano
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Mazda names ad veteran Wager to lead U.S. marketing
… as vice president of marketing. Wager once handled Mazda's U.S. account for ad agency Doner. Wager will replace Don Romano , who resigned in July after 12 years with the automaker. Romano, who was also president of Mazda Canada Inc., was …
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Romano leaves; Mazda may not fill marketing job
LOS ANGELES -- Mazda may not replace marketing boss Don Romano , who resigned earlier this month. Mazda is not conducting an external search for a replacement and may eliminate the position …
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Mazda N.A. marketing boss Don Romano has resigned, company says
LOS ANGELES -- Mazda's North American marketing boss has left the company. Don Romano , chief marketing officer for Mazda North American Operations, resigned from his post, effective July 3, after 12 years with …
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Mazda joins with Dr. Seuss in CX-5 ads
… The Lorax , and Universal Pictures, the studio backing the film. The film is in theaters March 2. In a statement, Don Romano , chief marketing officer for Mazda North American Operations, said combining Skyactiv and the environmental message …
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Mazda launches new ads online first
… commercial through social media. The commercial will be broadcast nationally on Monday and continue through March, said Don Romano , chief marketing officer for Mazda North American Operations. The commercial, entitled "Revolution," features Mazda …
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Front & Center With Mazda's Don Romano
Smart companies can use social media to defuse a potential crisis, Mazda’s Don Romano says. Disgruntled consumers can also use social media to hurt inattentive companies. Romano shared examples in a presentation to the Automotive News World Congress.
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Marketers agree: Social media are a must
… Audi's launching diesel and it's going to cost $45,000,' there would be nothing to respond to." Panelist Don Romano , chief marketing officer of Mazda North America Operations, agreed that social media are useful in touting positives …
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Honesty, causes that matter critical to social-media success
… prevent simple mishaps from becoming social media nightmares, said Mazda North America's top marketing executive. Don Romano , chief marketing officer for Mazda North America and president of Mazda Canada, said companies can minimize such problems …
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World Congress marketing panel to tackle social media
… officer of Audi of America. Before joining Audi in 2006, Keogh worked at Mercedes-Benz USA for more that a decade. -- Don Romano , chief marketing officer of Mazda North America Operations and president of Mazda Canada. Romano has been chief marketing …
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Mazda's big man in Montreal
… has been No. 1 ever since. "He's a one-of-a-kind guy, and he runs a one-of-a-kind dealership," says Don Romano , president of Mazda Canada and also chief marketing officer of Mazda North American Operations. "It's unparalleled …
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Boz hits the beach, guitar in hand
… about a guy who grows up in the Midwest, wakes up one snowy morning, goes on vacation in the Florida Keys and stays. Don Romano , chief marketing officer for Mazda North America, worked seven years for Bosley at Nissan. Bosley never fit the corporate …
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Guide to Industry Executives - January 2006
… VP Marketing VP Human Resources VP Finance & CFO President and CEO & Quality Robert Davis Brian Colianni Jay Amestoy Don Romano Renee Lewis Shinji Mizukane Jim O'Sullivan VP Public VP Sales and Field Operations & Parts Operations VP General Counsel …
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Guide to Industry Executives - January 2011
… Development VP MNAO Mazda North America & CIO Dealer Affairs Eric Johnston Shawn Murphy Norio Minato Nobuyuki Sato Don Romano Jim DiMarzio Weldon Munsey Mercedes-Benz U.S. International Inc. P.O. Box 100, Tuscaloosa, AL 35490 205 …
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Guide to Industry Executives - Jan 2005
… Quality VP Public and Government Affairs VP Marketing VP Human Resources Jim O'Sullivan Robert Davis Jay Amestoy Don Romano Renee Lewis VP Finance & CFO VP Sales and Field Operations Director, Service & Parts Director Dealer Affairs Shinji …
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Guide to Industry Executives - Aug 2005
… Government Affairs VP Marketing VP Human Resources VP Finance and CFO Jim O'Sullivan Robert Davis Brian Colianni Jay Amestoy Don Romano Renee Lewis Shinji Mizukane VP Customer Service CIO, Director VP Sales and Field Operations and Parts Operations VP …
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Guide to Industry Executives - August 2010
… Development VP, COO VP Sales, Service & Parts VP Public & Government Affairs VP Human Resources Jim O'Sullivan Don Romano Robert Davis Keishi Egawa Ron Stettner Jay Amestoy Renee Barron VP Finance, CFO VP Strategy & Market Integration VP …
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Social media marketers cash in on 'chaos'
LOS ANGELES -- Don Romano , Mazda's top marketer in North America, describes the way consumers digest information these days as "media chaos." In particular …
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Social sites, digital platforms key to navigate media chaos, execs say
… that are supplanting traditional ones like newspapers and radio, Mazda's North American marketing boss said today. Don Romano , chief marketing officer for Mazda North America, says traditional advertising mediums are not going to be killed by …
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Mazda launches new ad campaign: 'We build Mazdas'
… 2010 to take over global advertising efforts, ending Mazda's 13-year relationship with Doner of suburban Detroit. Don Romano , chief marketing officer for Mazda North America, said in a statement that the campaign seeks to underscore the idea …
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Auto marketing stars will speak in L.A.
… Acura sales at American Honda Motor Co. -- Chris Perry, vice president of U.S. marketing at General Motors -- Don Romano , chief marketing officer at Mazda North American Operations and president of Mazda Canada -- Fred Sattler, managing …
