Hot Topics
Fred Diaz
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Nissan retools management structure for global growth
… a new Nissan Division vice president, former Ram boss Fred Diaz , to oversee the division's sales, marketing, fixed ..... is the task that you're now giving to Jose Munoz and Fred Diaz as they take over sales here? I would like a bigger share …
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Dodge CEO must fill the hole left from loss of Ram
… They're operating in some pretty competitive segments." In other executive changes at Chrysler Group, Ram chief Fred Diaz , 47, who also was head of Chrysler de Mexico, resigned April 12 to become Nissan Division's vice president of sales …
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COMMENTARY: Why it's no big surprise Diaz left Ram
On paper, Fred Diaz got a promotion this month when it was announced that he had agreed to become vice president of Nissan Division sales and marketing …
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Chrysler names Bigland to replace Diaz at Ram; Kuniskis to lead Dodge
Chrysler Group has named Reid Bigland, head of U.S. sales and Dodge, to replace Fred Diaz as head of Ram, effective today. Diaz, who was also head of Chrysler de Mexico, resigned Friday to take a job at Nissan Motor …
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Nissan lures Ram brand boss Diaz
NASHVILLE -- The departure of Fred Diaz , head of Chrysler Group's Ram brand, to become Nissan Division's top sales executive marks the first time a Chrysler brand …
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Why Diaz' departure from Chrysler wasn't a surprise
On paper, Fred Diaz got a promotion Friday when it was announced that he had agreed to become Nissan Motor Co.'s vice president of Nissan Division …
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Nissan names Chrysler exec Diaz to head U.S. sales, marketing
NASHVILLE -- Nissan Motor Co. today named Fred Diaz , head of Chrysler Group's Ram brand and Mexico operations, divisional vice president of Nissan Division sales and marketing …
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Diaz: Ram weighs mid-sized pickup
… a mid-sized pickup for the Ram brand. But an entry-level Chrysler 100 sedan is not a priority. Brand executives Fred Diaz and Saad Chehab discussed the two rumored vehicle programs in interviews at the auto show here. Diaz, CEO of Ram, said …
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Diaz: Keep it simple
Fred Diaz , CEO of Chrysler Group's Ram truck brand, says the 2013 Ram 1500 pickup's Uconnect infotainment system has been well received …
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Chrysler's Ram considers more sports team edition trucks
… successful Ram truck promotional tie-in with Detroit's professional hockey team to other sports and cities, said Fred Diaz , head of the Ram truck brand. Ram sold about 3,000 of the Red Wings edition of the Ram 1500, which went on sale in …
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Se habla español
… efforts toward Hispanic marketing, then I would have to question whether they're truly in the marketing business," Fred Diaz , head of Chrysler Group's Ram truck brand, told Automotive News . Simply giving Hispanics lip service is not enough …
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Diesel-powered Ram 1500 to arrive this year
… in the 2014 Jeep Grand Cherokee that is expected to achieve highway fuel economy of more than 30 mpg. Ram brand chief Fred Diaz said truck owners have asked for a diesel-powered light-duty pickup since the brand was created in 2009. "We knew …
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Chrysler plans diesel version of 2014 Ram half-ton pickup
… emphatically asking for it, and Ram will be the only manufacturer to offer a diesel powertrain in the half-ton segment," Fred Diaz , head of the Ram brand, said in a statement . Ram has been spotted testing a diesel-powered Ram 1500 several times …
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Chrysler spot scores for FFA
… paying tribute to American farmers used narration by legendary broadcaster Paul Harvey, who died in 2009. Ram brand chief Fred Diaz said Ram pledged to donate $100,000 to the National FFA Organization, formerly Future Farmers of America, for every …
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Big fwd vans will fill gap in Chrysler lineup
… be called the Ram ProMaster City and is expected to arrive in 2014. Pricing for the Ram ProMaster was not released. Fred Diaz , president of the Ram truck brand, said the company expects to expand the network of dealerships that carry Chrysler …
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Toyota, Nissan to take another shot at Detroit 3 pickup dominance
… IHS Automotive and LMC Automotive. Sales could eventually reach the historic high of 2.5 million set in 2005, said Fred Diaz , president of the Ram truck brand. Toyota Motor Corp. will reveal a redesigned Tundra this week at the Chicago Auto …
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For some, trucks are about panache, not power
… pickups. About $300 million was spent on the Chevrolet Silverado and $100 million on the GMC Sierra. Ram brand chief Fred Diaz says the brand's truck marketing this year will pitch the Ram's technology and fuel economy to boost conquest sales …
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Prime time for big pickups
… 1500, re-engineered several months ago, was named North American Truck of the Year. "It's a gunfight," said Fred Diaz , president of the Ram brand. "It's not a matter of being the newest truck on the market; it's more a matter of …
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Ram launches commercial truck unit, plans to add Fiat-based large van
… delivering the best value proposition with low total cost of ownership across the entire product lineup," Ram brand chief Fred Diaz said in a statement. "As the Ram Truck Brand continues to gain share and grow sales in the retail truck market, we …
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Ram's Diaz: 'Butts in the seats' will sell pickups
… engineered 2013 Ram 1500 pickup. One-on-one efforts are needed to lure loyal owners out of rivals' pickups, said Fred Diaz , head of the Ram brand. "We know that if we can get the butts in the seats, if we can get them into our trucks, we …
