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Jack Hollis
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Online video has changed how auto marketers connect with customers
… very high. If you strike the wrong note on any level, the backlash could be devastating for a brand." Rap parody Jack Hollis , vice president of marketing for Toyota Motor Sales U.S.A., agrees that while the prospect of millions of online …
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Finding marketing opportunities in a changing world
… Francois, Chrysler Group's chief marketing officer David Mondragon, general marketing manager for Ford and Lincoln Jack Hollis , vice president for marketing at Toyota Motor Sales U.S.A. Steve Shannon, vice president of marketing at Hyundai …
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Toyota renews assault on big pickup market with refreshed Tundra
… beyond that number sales will go, they express more caution. In an interview at the Detroit auto show in January, Jack Hollis , Toyota marketing vice president, said he doesn't want to "fight fire with fire" against Detroit's pickups …
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Super spots
… wanted to find someone from a social media following standpoint who was younger and who had the attention of youth," Jack Hollis , Toyota Division vice president of marketing, said in an interview. Creative: In the spot, Cuoco plays a wish …
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For some, trucks are about panache, not power
… emphasize local event marketing to encourage test drives. Toyota will launch the redesigned 2014 Tundra pickup this year. Jack Hollis , Toyota Division marketing vice president, says Toyota will want to win the battle for first-time pickup buyers …
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Auto marketers flocking to Super Bowl
… will run two spots after the time the game ends but before the Vince Lombardi Trophy is presented to the winner, said Jack Hollis , Toyota Division vice president of marketing. One post-game commercial will be a 45-second cut of a spot from …
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Toyota preps for a 2013 product onslaught
… that involves several high-volume models. Toyota will redesign or significantly update five key nameplates in 2013, Jack Hollis , Toyota Division's vice president, said in an interview at the Avalon press introduction here. The Avalon and Avalon …
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Job 1 for new Scion boss: Fresh product from Japan
… Toyota changed the leadership at Scion this summer, it turned to an executive with a much different skill set from Jack Hollis , who had run the youth-oriented brand since 2007. The hyperenergetic Hollis had loads of field and dealer-relations …
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Toyota targets 20% October U.S. gain on Camry, Prius sales
… no-interest loans for 36 months on Camry and other models "are getting people in the door" of dealerships, said Jack Hollis , Toyota's vice president of U.S. marketing, said in an interview on Wednesday. The expansion of Prius to a four …
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How Scion's lessons will apply to Toyota
Jack Hollis headed Scion for nearly five years, a period of slow product activity for Toyota's youth brand that posed a marketing challenge …
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Keeping Camry At Bat (9/14/12)
… to make any kind of announced means. And that scenario apparently has played out. you brand's new marketing boss Jack Hollis is afraid of a little competition. And that's not just because he played Minor League Baseball in the Cincinnati …
that scenario apparently has played out. -- you brand's new marketing boss Jack Hollis is afraid of a little competition. And that's not just because he played Minor League Baseball in the Cincinnati Reds assist on -
Toyota's Jack Hollis on staying on top in the mid-sized segment
In this video, Hollis discusses challengers to the Camry, the brand's social media approach and the possibility of teaming with a sports franchise. He was interviewed last month at Toyota Motor Sales headquarters in Torrance, Calif.
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Carter climbs higher at Toyota U.S.A.
… Fay, 56, former group vice president for Toyota marketing. His marketing post was filled by Scion Vice President Jack Hollis , 45. Doug Murtha, 46, vice president for product planning, replaced Hollis at Scion.
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Sharp Eye on GM Trucks (7/16/12)
… Replacing Don as men. As men whose 68 is slated to retire. He becomes a senior advisor. Silence vice president Jack Hollis moves over to Toyota marketing. In taking his position at cyanide. Doug Murtha who had been vice president of product …
is slated to retire. He becomes a senior advisor. Silence vice president Jack Hollis moves over to Toyota marketing. In taking his position at cyanide. Doug Murtha who had been vice president of product planning. Seven -
Toyota shuffles U.S. sales, marketing staffs
… up as Toyota's group vice president and general manager. His marketing post will be filled by Scion Vice President Jack Hollis . Doug Murtha, vice president for product planning, replaces Hollis at Scion. Toyota has recorded a 29 percent gain …
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Quirky Scion shifts to regular cars, regular ads
… bubble and may not be redesigned. "We may not replace the xB by name, one-for-one," says Scion Vice President Jack Hollis . "The first generation, we needed the box. The second generation, we still liked the box, but we started looking …
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Scion's FR-S coupe is a sporty category-buster
… places. The market: Sporty coupes typically sell like hotcakes for two years, then fall flat. Scion Vice President Jack Hollis says special editions and performance accessories will be rolled out throughout the model cycle to juice sales. The …
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Scion unveils lightweight FR-S sporty coupe
… places. The market: Sporty coupes typically sell like hotcakes for two years, then fall flat. Scion Vice President Jack Hollis says special editions and performance accessories will be rolled out throughout the model cycle to juice sales. The …
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Subaru: Few BRZ coupes for U.S.
… and the other two models is the Subaru grille and high-density discharge headlights. Earlier this year, Scion boss Jack Hollis said his brand expects to sell 10,000 to 15,000 units of the FR-S in 2012. Subaru has not announced pricing …
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Scion counts on sporty FR-S to boost sales
… throwback sports car, the Toyota sub-brand's fifth nameplate, to kick sales into a higher gear, says Vice President Jack Hollis . The Scion FR-S is a low-slung, 2,700-pound car with a 2.0-liter 200 hp boxer engine, "front-mounted …
