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Michael Sprague
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Kia bares its new Soul in New York
… everyone at Kia believed we had a hit on our hands, but we didn't realize how big that hit was going to be," Michael Sprague , executive vice president of marketing at Kia Motors America, said in a statement. "The Soul moved the needle …
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To beat DVR dodgers, Kia turns to sports
… of Fame. In addition to sponsorship deals, Kia also spends significantly to broadcast spots during many games. Michael Sprague , Kia's executive vice president of marketing, declined to provide specifics on Kia's marketing budget. But …
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Kia plans sporty, turbocharged Forte hatch
… and the sportiness of the turbocharged SX trim make the all-new Forte 5-door a dual threat in the segment," Michael Sprague , Kia's executive vice president of marketing, said in a statement . With the Forte SX, Kia is aiming for a sporty …
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Kia studies bigger crossover with Cross GT concept
… colored leather seats tanned with vegetable oil and recycled American walnut wood throughout the instrument panel. Michael Sprague , executive vice president of marketing for Kia Motors America, said in a statement that the Cross GT is simply a …
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Super spots
… has been a great platform in helping us to connect with so many Americans who still don't know the Kia brand," Michael Sprague , Kia's executive vice president of marketing, said in a recent interview. Creative: The Sorento crossover will …
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Auto marketers flocking to Super Bowl
… has been a great platform in helping us to connect with so many Americans who still don't know the Kia brand," Michael Sprague , executive vice president of marketing for Kia Motors America, said at the auto show. A 30-second commercial …
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Kia picks new agency to improve digital presence
… other creative content. Denuo also will work on Kia's in-store kiosks, mobile apps and social media efforts. Michael Sprague , executive vice president of marketing for Kia Motors America, said in an interview this week that Kia will boost …
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Kia to pitch Sorento in Super Bowl
… human truths parents face every day while showcasing the features and technologies that can provide assistance," Michael Sprague , executive vice president of marketing for Kia Motors America, said in a statement. Kia kept details about the …
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Kia's Super Bowl spot will pitch the Sorento
… human truths parents face every day while showcasing the features and technologies that can provide assistance," Michael Sprague , executive vice president of marketing for Kia Motors America, said in a statement today. Kia kept details about …
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Kia beefs up Forte sedan for 2014
… not available before the show. Sorento sales have slipped 11 percent this year through October to 97,779 units. Michael Sprague , Kia's executive vice president of marketing and communications, said in a statement: "With each new vehicle …
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Hyundai, Kia Damage Control (11/2/12)
… instructions on how to get reimbursed. Those sites are Hyundai MPG info dot com and Kia MPG info dot com. He has Michael Sprague says dealers then come into the picture. After registering online. Customers will be instructed to have their mileage …
MPG info dot com and Kia MPG info dot com. He has Michael Sprague says dealers then come into the picture. After registering online. Customers will be instructed to have their mileage validated at their preferred -
Hyundai, Kia Damage Control (11/2/12)
… instructions on how to get reimbursed. Those sites are Hyundai MPG info dot com and Kia MPG info dot com. He has Michael Sprague says dealers then come into the picture. After registering online. Customers will be instructed to have their mileage …
MPG info dot com and Kia MPG info dot com. He has Michael Sprague says dealers then come into the picture. After registering online. Customers will be instructed to have their mileage validated at their preferred -
Hyundai, Kia to pay owners for faulty fuel-economy claims
… right for everyone, and we'll be more driven than ever to ensure our vehicles deliver outstanding fuel economy." Michael Sprague , executive vice president for marketing at Kia Motors America, also apologized in an interview with the News . EPA …
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Riding Mustang to Europe (9/6/12)
… hit music and that's no coincidence. Good tunes are major part of is marketing strategy according to executive VP Michael Sprague . telling the automotive press association. That makes a concerted effort to put cutting edge music in its communications …
are major part of -- is marketing strategy according to executive VP Michael Sprague . -- telling the automotive press association. That -- makes a concerted effort to put cutting edge music in its communications. Like do -
Coming soon to a theater near you: New models
… movie advertising with TV to promote the Soul with a new commercial featuring singing and dancing hamsters, said Michael Sprague , executive vice president for marketing. Said Sprague: "If it's in a cinema, it has to be entertaining. You …
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Kia revives hamsters in new Soul ads
… often wearing hip-hop gear -- driving the hatchback. Kia started marketing the car for its launch in 2009, and Michael Sprague , Kia's exec VP-marketing and communications, said at Ad Age's Small Agency Conference this week that the company …
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Kia promotes three U.S. executives as sales continue to surge
… officers to executive vice president positions. U.S. sales boss Tom Loveless, marketing and communications chief Michael Sprague and John Yoon, vice president of human resources, were all promoted as the executive vice president of their departments …
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Kia dumps Sedona; new van said to be near
… Toyota Sienna, had sales of 111,429 units last year. In a February interview, Kia Motors America marketing boss Michael Sprague told andlt;iandgt;Automotive Newsandlt;/iandgt; that he expects minivan sales to grow more than 25 percent …
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Kia readies new minivan after Sedona exits in 2013
… Toyota Sienna, had sales of 111,429 units last year. In a February interview, Kia Motors America marketing boss Michael Sprague told Automotive News that he expects minivan sales to grow more than 25 percent by 2016. And Kia can win a larger …
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Kia to focus ad spending on Optima sedan for now
… sized Optima sedan through the spring selling season with national TV advertising, its top U.S. marketer says. Michael Sprague , vice president for marketing, says Kia passed a milestone when three of its vehicles -- the Optima, Soul and …
