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Soichiro Honda
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Can Akio be the Steve Jobs of Lexus?
… world, there's a long tradition of a boss with a singular vision for his cars. Think Henry Ford, Enzo Ferrari and Soichiro Honda . But the list is overwhelmingly populated by engineers. Akio Toyoda is not an engineer. What he brings to Lexus …
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Is Akio Toyoda cut from the Steve Jobs mold?
… world, there's a long tradition of a boss with a singular vision for his cars. Think Henry Ford, Enzo Ferrari and Soichiro Honda . But the list is overwhelmingly populated by engineers. Akio Toyoda is not an engineer. What he brings to Lexus …
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Under Reuss, racing spurs urgency in GM product development
… have long been active in racing. Ford traces its motor sports roots to a 1901 race won by Henry Ford. Honda founder Soichiro Honda would say, "If Honda does not race, there is no Honda." GM founder Billy Durant used his association with a racecar …
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QUOTES: Accord draws praise, barbs, respect through the years
… 1994 Accord, in a 1993 Automotive News story "The Accord was the last Honda to bear the significant influence of Soichiro Honda himself. The same engineers who had worked with the founder on the CVCC engine and the original Civic had conceived …
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Honda banks on racing enthusiast to win back U.S. product 'praise'
… Berkman, who was on hand at the famed Brickyard to watch the victory. Motor-sports passion -- central to founder Soichiro Honda , who said, "If Honda does not race, there is no Honda" -- will be an asset if Berkman can apply the same speed …
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Honda fights for its soul after Civic bruising
… the underdog ambition of founder Soichiro Honda . Rapid changes Changes at Honda ..... management, has ever worked with Soichiro Honda . It's a totally new generation ..... reign, engineers lived in fear of Soichiro Honda 's surprise visits, which typically …
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Acura's bargain birth
… that made the logo look more like an "H" than an "A," in tribute to Honda. But when Munekuni showed the logo to Soichiro Honda , the company founder said the calipers should be closer together. "Mr. Honda had no problem with the brand having …
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Honda plans rapid-fire launch of 2012 Civics
… surprisingly roomy." Although not the official tag line, the marketing credo for the 2012 Civic is a play on founder Soichiro Honda 's belief that there is "a Civic for everyone," said Steve Center, Honda's chief marketing officer in the United …
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Honda's emphasis on U.S. production protects profits
… first Japanese automaker to build cars in the U.S. 28 years ago in part to fulfill a long-held goal of founder Soichiro Honda . The company's success in shifting production is shielding profits from the yen's advance to a 15-year high …
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In a hybrid world, Honda counts on traditional engines
… He made the cut — but, as luck would have it, Honda pulled out of racing that same year, in 1969. Founder Soichiro Honda had decided the company should focus on improving its engines to cut emissions for an increasingly green-minded …
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Honda bike was the setting for mental love
John Marin, the former Western manager for Sports Illustrated in Los Angeles, hosted founder Soichiro Honda for dinner in the 1960s. Marin spoke with News Editor Charles Child. In the very early '60s, it became my good fortune to be …
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Honda's need for speed
… car and touring car racing. It began with founder Soichiro Honda , who at the age of 22 adapted a V-8 Curtiss-Wright ..... set a Japanese speed record of 75 mph. In 1936, Soichiro Honda had an accident and pledged to his family that he …
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The Honda Way is unpredictable, contrarian and successful
… engines. It also has an air of rebellion. Founder Soichiro Honda 's entry into the auto business in Japan in 1963 ..... profit outlook for Japan's existing automakers. But Soichiro Honda believed in his own profit outlook. Another contrarian …
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FROM OUR ARCHIVES: GM's white(-haired) knight of product pizazz
… Eberhard von Kuenheim at BMW and Lee Iacocca at both Ford and Chrysler. He was buddies with many other leaders, such as Soichiro Honda . He was credited with breaking the mafialike chokehold that independent distributors had on BMW sales and profits …
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A what-if scenario: Bob Lutz, Honda dealer
… begun exporting to the United States. Company founder Soichiro Honda , in a meeting that the 26-year-old Lutz somehow ..... that, we decided to go for it." In June, Lutz and Soichiro Honda met in Tokyo. The two hit it off. Honda, possibly …
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A what-if scenario: Bob Lutz, Honda dealer
… begun exporting to the United States. Company founder Soichiro Honda , in a meeting that the 26-year-old Lutz somehow ..... that, we decided to go for it." In June, Lutz and Soichiro Honda met in Tokyo. The two hit it off. Honda, possibly …
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Honda brings Mugen name to U.S.
… American Honda's senior vice president, said at the SEMA show here. Hirotoshi Honda, the son of Honda founder Soichiro Honda , set up Mugen in 1973. Honda Motor once owned a stake in Mugen but later sold it back. Mendel says the timing is …
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THE YOUNG TIGERS
… have set out to build global carmakers from the ground up - something no individual has come close to doing since Soichiro Honda emerged from World War II fitting bicycles with leftover 50cc gasoline-powered engines that the Japanese military …
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DESIGN: Retro designs are all the rage
… Launched: 2000 model year Sales history: 42,804 since launch; 5,353 in first eight months of 2004 Comment: Soichiro Honda 's first car was no front-drive econobox. It was the S500, an innovative roadster with a half-liter, aluminum …
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25 YEARS OF HONDA IN THE U.S.A.: New methods made waves, then won respect
… Cleveland in 1973, he got a visit from Honda founder Soichiro Honda . Unions and their allies have challenged assertions ..... reflected the independent streak of its founder, Soichiro Honda . The attitude, he adds, still "permeates" the …
