Hot Topics
Tim Ellis
-
Deutsch's VW ads put agency in the spotlight
… understand who you are as a brand and you have to stick with that. When you won the account, then-VW vice president Tim Ellis discussed his goal to evolve the brand to woo Toyota and Honda buyers. How has your marketing tried to do this? For …
-
VW lures Chevy's Mayer as U.S. marketing chief
… since 2010. He will join VW as a vice president on June 6, filling a position that's been open since the departure of Tim Ellis in June a year earlier. Mayer will report to Tim Mahoney, VW of America's chief product and marketing officer …
-
Guide to Industry Executives - January 2009
… Relations Communications Geoff Dowding Christophe Georges Joe Ashworth David Reuter Stefan Jacoby Mark Barnes Toscan Bennett Tim Ellis Steve Keyes Jill Bratina This list is also available in Excel format at www.autonews.com/DataCenter SPONSORED BY …
-
Guide to Industry Executives - August 2009
… Public Relations Communications Christophe Georges Joe Ashworth David Reuter Stefan Jacoby Mark Barnes Toscan Bennett Tim Ellis Steve Keyes Jill Bratina Automotive News Data Center makes every effort for accuracy. In the event of a misprint SPONSORED …
-
Guide to Industry Executives - January 2011
… CEO COO Marketing Strategy VP Marketing Communications Christophe Georges Jonathan Browning Mark Barnes Toscan Bennett Tim Ellis Jill Bratina Volvo Cars of North America Inc. 1 Volvo Drive, Rockleigh, NJ 07647 201-768-7300 President & CEO President …
-
Guide to Industry Executives - January 2010
… Communications Public Relations Christophe Georges Joe Ashworth David Reuter Stefan Jacoby Mark Barnes Toscan Bennett Tim Ellis Jill Bratina Steve Keyes Automotive News Data Center makes every effort for accuracy. In the event of a misprint SPONSORED …
-
Guide to Industry Executives - August 2010
… Strategy VP Marketing Communications Christophe Georges Joe Ashworth To be determined Mark Barnes Mark Barnes Toscan Bennett Tim Ellis Jill Bratina Automotive News Data Center makes every effort for accuracy. In the event of a misprint Information current …
-
Guide to Industry Executives - August 2008
… Marketing Press & Public Relations Geoff Dowding Christophe Georges Joe Ashworth David Reuter Toscan Bennett Mark Barnes Tim Ellis Steve Keyes This list is also available in Excel format at www.autonews.com/DataCenter SPONSORED BY Information …
-
Hits keep coming from VW’s Super Bowl ads
… work of regional dealer ad associations. The brand also will have point-of-purchase foam knuckles in showrooms, said Tim Ellis , VW’s marketing vice president. VW kicked off an online Punch Dub game at www.facebook.com/vw, encouraging …
-
How Deutsch L.A. snared plum Volkswagen account
… review involved a lot of finance executives -- on both agency and client side -- doing a lot of number crunching. Yet Tim Ellis , VW of America's vice president of marketing and one of the three key decision makers in this review, said price wasn …
-
How Deutsch L.A. snared plum VW account
… review involved a lot of finance executives -- on both agency and client side -- doing a lot of number-crunching. Yet Tim Ellis , VW of America's vice president of marketing and one of the three key decision makers in this review, said price wasn …
-
VW hands U.S. advertising account to Deutsch LA
… they have a firm grasp on how to manage the complex challenges we face in achieving our significant growth objectives," Tim Ellis , VW's vice president of marketing, said in a statement. "Of equal importance, they inspired us with a big, compelling …
-
VW to rely solely on iPhone app for GTI launch
… there is a real danger the automaker will miss many prospects using only one narrowly targeted marketing tool. But Tim Ellis , Volkwagen of America's vice president of marketing, maintains it is a highly targeted strategy to directly reach …
-
Volkswagen eliminates DDB, Wieden & Kennedy in ad agency review
… However, the Portland shop's European operation has won awards and street cred for its Honda car brand work in Europe. Tim Ellis , VW vice president of marketing, did not return a call or e-mail for comment at press time. But when he announced …
-
Seeking 'mainstream' image, VW shops for new ad agency
… volume in a mature market requires the Volkswagen brand to evolve into a more relevant mainstream choice," marketing boss Tim Ellis said in a statement. Crispin said it would decline VW's invitation to defend the $200-million-plus account. The …
-
Why VW dumped Crispin
… evolve into a more relevant mainstream choice, said VW's Tim Ellis . And mainstream is one thing Crispin isn't. Stir in ..... which has worked with VW's top North American marketer, Tim Ellis , in the past. The consultancy declined to comment for …
-
Saab Deal Advances (8/18/09)
… VW want to surpass Toyota and become the world's largest automaker in advertising will play a big role. According to Tim Ellis . VW's vice president of marketing quote our goal of rapidly increasing our volume in a mature market. Requires the …
world's largest automaker in advertising will play a big role. According to Tim Ellis . VW's vice president of marketing quote our goal of rapidly increasing our volume in a mature market. Requires the Volkswagen brand to -
VW wants ads that reach 'mainstream America'
… increasing our volume in a mature market requires the Volkswagen brand to evolve into a more relevant mainstream choice," Tim Ellis , vice president of marketing, said in a statement Monday. The company, which has boosted its U.S. share to 2 percent …
-
VW seeks U.S. ad shop to lure mainstream buyers
… increasing our volume in a mature market requires the Volkswagen brand to evolve into a more relevant mainstream choice," Tim Ellis , vice president of marketing, said in a statement. The company plans to triple annual U.S. sales of VW, Audi and …
-
For auto industry, 2009 holds even tighter ad budgets
… because it has several major launches. Independent David and Goliath, Los Angeles, handles the carmaker's account. Tim Ellis , vice president of marketing at Volkswagen of America's VW brand, believes all automakers have done a very sober analysis …
