Ford F-150

month we'll hear from three North American chiefs. And will begin with Ford's new president of the Americans. -- here and Rex. He's only been on the job about five months replacing mark fields who -- named the blue Mobil's chief operating officer. Early in his career -- worked for General Motors. And later spent time at a manufacturing. Investment group. Henrikson joins Ford in 2000. To manage the van dyke transmission plant in Sterling Heights, Michigan. He would go on to lead Ford of Canada. And then North American manufacturing. In 2009. Hendrix was asked to head Ford's Asia Pacific Africa region. At the time Ford was at best a marginal player in China trailing far behind Volkswagen and GM. But he quickly put a plan in place to produce up to one point two million vehicles a year there by 2015. Doubling its current capacity. The 46 year old Hendricks is now back in Dearborn. -- recently sat down with us to discuss a number of items including -- Ford is modifying its vehicle launch procedures. To catch problems early year. What's been the biggest challenge for you. Well I think clearly getting through launch issues on the Lincoln and Khazei and and and brain that great product to life. A car many believe is Lincoln's one last shot -- survival. But quality glitches in parts shortages at Ford's factory in Hermosillo Mexico. Forced the company to ship hundreds of -- To a suburban Detroit plant for quality inspections and repairs this year. As a result many early and -- customers had to wait months for their cars. So Ford implemented process improvements. Betting in the first quarter. The list includes monthly launch reviews. That's were manufacturing. Product development. Quality in purchasing