When it comes to taglines, Ford keeps going beyond Go Further. The company is launching a new masterbrand campaign for Ford cars called "By Design." The ads aim to unite multiple brands under a similar message and tone, just like "Built Ford Tough" does for Ford trucks and the recently launched ...
sponsored content sometimes plays by different rules than journalistic content, which is almost never removed. As AdvertisingAge , an affiliate of Automotive News , reported earlier this year, the Wired Brand Lab is an in-house shop that works
"It's not that easy being green." That was Kermit the Frog's lament to comedian Joel McHale in an advertisement during Sunday night's Primetime Emmy Awards which touted Audi's latest innovations in low emissions technology. The punchline couldn't have come at a less opportune moment for the German
marketing officer of the way Al in house explain the brand objectives. In an interview with our sister publication advertisingage . He says young customers are less interested in the technical details of cars than the previous generation. And
out to advertising companies about an impending global media agency review, people familiar with the matter told AdvertisingAge , an affiliate of Automotive News . VW Group, which owns both Audi and Porsche, currently works with WPP's Mediacom
The Frenchman also is global CEO of the Fiat brand. In 2012, Francois received two prestigious industry honors. AdvertisingAge , a sister publication of Automotive News, named FCA US - then Chrysler Group - as the Marketer of the Year for a
them reach millennial. Chevy is running digital video ads in prince. I tried thank you or handsome. As our current advertisingage reports certain subscribers of the magazine Esquire and popular mechanics. Got copies with a video player and betting
Automotive News . The new candidate will take over an advertising budget that spent $474 million in 2013, according to AdvertisingAge . The company has reallocated funds from dealer co-op and regional dealer-group ad budgets to boost spending on
over Rodham account to Burnett in 2012. Hartley who leaving commonwealth workload. Thanks where sister publication advertisingage for that report. In other news Kelley blue book is forecasting a zero point 3% decline in March US auto sales
ammonium nitrate as a propellant. Fiat Chrysler has begun a digital agency review. That's what sources are telling advertisingage into one in Ted Chrysler named Sapient nitro its digital agency of record. Sapient was acquired by publicist group
Fiat Chrysler Automobiles has begun a digital agency review, people familiar with the matter told AdvertisingAge , an affiliate of Automotive News . The former Chrysler Group in May 2010 named Sapient Corp.'s SapientNitro its digital agency
last month. And the Super Bowl offers Nissan a "big moment" to show America what it has to offer. "We need big stages like the Super Bowl to tell our story," Tucker said. c AdvertisingAge and Lindsay Chappell contributed to this report.
for charity.andnbsp; This is not the first time FCA has used musicians in marketing campaigns. Eminem, Pitbull, Jennifer Lopez and Bob Dylan among others have appeared in ads in recent years. AdvertisingAge contributed to this story.
Super Bowl teaser on YouTube Thursday that willandnbsp;air during the NFL's conference championships on Sunday, AdvertisingAge reported. NFL Hall of Famer Jerry Rice hosts a fictional debate show in which he goes head-to-head with an 8
largest used-car retailer in the U.S., has begun a media agency review, people familiar with the situation told AdvertisingAge , an affiliate of Automotive News .andnbsp; The Richmond, Va.-based company spent $62.2 million on domestic
which is broadcasting the game, told AdvertisingAge that many brands lack launches early ..... airing a spot this year, reported AdvertisingAge , an affiliate of Automotive News ..... commercials this year, according to AdvertisingAge .
global marketing strategy as we told you earlier this week this does stand out among its larger rivals. Our affiliate advertisingage takes a deeper look at the new approach. The Chinese owned Swedish auto maker will almost double its marketing spend
000, while consumer versions are in development that would drop the price to a more palatable $300, according to AdvertisingAge , an affiliate of Automotive News . At Chrysler's display in Los Angeles, consumers sit in a Chrysler 200 and don
years and the not a maker will be sitting out the big game in 2015. That's what the company told our affiliate advertisingage . A VW is spokeswoman saying beyond maker opted not to participate due to other priorities and initiatives. VW the
titled "Haggling is absurd!" They are no longer on YouTube but still were available on adage.com , the website of AdvertisingAge , a sibling publication of Automotive News . "Some of our partners were deeply insulted, expressing that our attempt