doing so VW will go head to head with the campaign by official automotive sponsor Hyundai. Our sister publication advertisingage spoke with the W marketing boss in the nation honey. He says PW plans to tout its performance oriented GTI during
toy. That new toy just happened to be a $75,000 ELR. Cadillac's advertising director, Craig Bierley, told AdvertisingAge , a sibling publication of Automotive News , that the commercial wasn't aimed at millionaires -- just people making
after a great association with Mike Rowe for several years that it was time to move in a new direction," Preuss told AdvertisingAge , an affiliate of Automotive News . "We are no longer working together." On Wednesday, Rowe also told radio host
commercials by Ace Metrix, which tracks and analyzes online video and TV advertising. NFL.com viewers ranked it No. 1. AdvertisingAge , an affiliate of Automotive News , said it was the 10th most viral Super Bowl video. The jaguarusa.com Web site
scientists who developed it tests were pancreatic cancer. They should be spokeswoman tells our sister publication advertisingage quote. By focusing genuine moments in real families these ads celebrates the diversity of all Chevrolet customers
primary client, became the first automaker ranked in AdvertisingAge 's annual 100 Leading National Advertisers list to ..... more than on measured media, according to data from AdvertisingAge . LaNeve likens the shift to past changes in the advertising
your car." Hit me with a flower! Except it was more like being grabbed by the throat. One of my colleagues at AdvertisingAge , a sibling publication of Automotive News, disliked the spot so much that he gave it one star out of four. It bordered
1999 and 2001 and the brand strategy manager at Mazda North America from 1997 to 1999. She was named one of four women to watch in 2007 by Forbes magazine. For more coverage from AdvertisingAge , an affiliate of Automotive News , click here .
Hyundai, Kia, Audi, Ford, Volkswagen and Jaguar have all confirmed that they will advertise during the game. AdvertisingAge , an affiliate of Automotive News , has reported that Super Bowl broadcaster Fox is collecting about $4 million for
that the spots were meant to be spoofs of old-time advertising. In an interview with Automotive News affiliate AdvertisingAge , Seinfeld said comedy can work as advertising if it's the right fit. In his case, he says Comedians in Cars
handled by a handful of agencies, under review. AdvertisingAge , an Automotive News affiliate, said the automaker ..... has handled some American Honda digital efforts. AdvertisingAge says the review may seek to consolidate the digital
characters will be actual German engineers, not actors. The spot will show how their "obsessiveness about making cars perfect can be a little funny," a Volkswagen spokesman said. Gabe Nelson and AdvertisingAge contributed to this report.
last November where he is vice president of marketing. The stunt seems to have worked. Automotive News affiliate AdvertisingAge reports that Reddit has been hot with back-and-forth banter about the Amazon big-box sightings. And comedian
the company. People familiar with the matter told AdvertisingAge , an affiliate of Automotive News , that Honda is ..... agency structure back into the marketplace," he told AdvertisingAge following the review. "We have been shifting the
largest collection of vintage Porsches in the world. He's always on the lookout for the hottest new sports cars. AdvertisingAge , a sister publication of Automotive News , interviewed Seinfeld about the Acura videos, his all-time favorite
game, which is expected to draw more than 100 million viewers. AdvertisingAge , an affiliate of Automotive News , has reported that Super Bowl ..... arrives at U.S. dealerships in January. For more coverage from AdvertisingAge , click here .
Alain Visser, Volvo's senior vice president of sales, marketing and customer service, said in a statement to AdvertisingAge , an affiliate of Automotive News . The business is currently handled by Havas-owned Arnold. And the account shift
Alain Visser, Volvo's senior vice president of sales, marketing and customer service, said in a statement to AdvertisingAge , an affiliate of Automotive News . The account shift will "absolutely" include Volvo's $50 million creative
FaceBook is stepping up its efforts to get auto makers to advertise on the social media site. Our sister publication advertisingage says FaceBook recently held summits. In Detroit and Los Angeles with the exacts from GM Ford and Toyota. FaceBook
Burgundy , called Anchorman 2: The Legend Continues . Olivier Francois, Chrysler's chief marketing officer, told AdvertisingAge , a sibling publication of Automotive News , that Ferrell and his Hollywood creative team exercised almost total creative