driver takes a turn too quickly. There is also a "lane-keeping system" that uses cameras to detect lane markings. To see a video of the new ad, and for more coverage from AdvertisingAge , an affiliate of Automotive News , click here .
has its own sound," he told AdvertisingAge in an interview." The AMA ..... different from the next one." AdvertisingAge is an affiliate of Automotive ..... for a price," Francois told AdvertisingAge . FCA could take that approach
WASHINGTON -- Volkswagen of America's $1,000 gift card offer for 2.0-liter diesel owners was met with a mixed reaction last week. Some owners took to social media to vent about what they believed to be a lowball offer given the depreciation sustained by their cars since the scandal erupted two ...
Hyundai, which sat out last season's Super Bowl telecast, is coming back to the game in a big way. The automaker will run two in-game advertising spots and another ad in the so-called pre-kick pod, right before the Feb. 7 game starts. The Super Bowl advertising plans come as the automaker finishes
for all of its PR agency partners worldwide. GM communications boss Tony serve alone telling our sister publication advertisingage . That each GM brand will consolidate from multiple PR firms to one global partner. However one agency may work on
Fiat Chrysler Automobiles all rank among the top 10 advertisers in the U.S. in terms of money spent, according to AdvertisingAge , an affiliate of Automotive News . In 2014 alone, GM spent almost $1.7 billion on advertising in the U.S
And asked the campaign launched last week. So far there are spots for the mustang fusion Fo. As our affiliate advertisingage reports this marks the first dedicated TV spots for the focus electric. The ads are meant not only to highly design
When it comes to taglines, Ford keeps going beyond Go Further. The company is launching a new masterbrand campaign for Ford cars called "By Design." The ads aim to unite multiple brands under a similar message and tone, just like "Built Ford Tough" does for Ford trucks and the recently launched ...
sponsored content sometimes plays by different rules than journalistic content, which is almost never removed. As AdvertisingAge , an affiliate of Automotive News , reported earlier this year, the Wired Brand Lab is an in-house shop that works
"It's not that easy being green." That was Kermit the Frog's lament to comedian Joel McHale in an advertisement during Sunday night's Primetime Emmy Awards which touted Audi's latest innovations in low emissions technology. The punchline couldn't have come at a less opportune moment for the German
marketing officer of the way Al in house explain the brand objectives. In an interview with our sister publication advertisingage . He says young customers are less interested in the technical details of cars than the previous generation. And
out to advertising companies about an impending global media agency review, people familiar with the matter told AdvertisingAge , an affiliate of Automotive News . VW Group, which owns both Audi and Porsche, currently works with WPP's Mediacom
The Frenchman also is global CEO of the Fiat brand. In 2012, Francois received two prestigious industry honors. AdvertisingAge , a sister publication of Automotive News, named FCA US - then Chrysler Group - as the Marketer of the Year for a
them reach millennial. Chevy is running digital video ads in prince. I tried thank you or handsome. As our current advertisingage reports certain subscribers of the magazine Esquire and popular mechanics. Got copies with a video player and betting
Automotive News . The new candidate will take over an advertising budget that spent $474 million in 2013, according to AdvertisingAge . The company has reallocated funds from dealer co-op and regional dealer-group ad budgets to boost spending on
over Rodham account to Burnett in 2012. Hartley who leaving commonwealth workload. Thanks where sister publication advertisingage for that report. In other news Kelley blue book is forecasting a zero point 3% decline in March US auto sales
ammonium nitrate as a propellant. Fiat Chrysler has begun a digital agency review. That's what sources are telling advertisingage into one in Ted Chrysler named Sapient nitro its digital agency of record. Sapient was acquired by publicist group
Fiat Chrysler Automobiles has begun a digital agency review, people familiar with the matter told AdvertisingAge , an affiliate of Automotive News . The former Chrysler Group in May 2010 named Sapient Corp.'s SapientNitro its digital agency
last month. And the Super Bowl offers Nissan a "big moment" to show America what it has to offer. "We need big stages like the Super Bowl to tell our story," Tucker said. c AdvertisingAge and Lindsay Chappell contributed to this report.
for charity.andnbsp; This is not the first time FCA has used musicians in marketing campaigns. Eminem, Pitbull, Jennifer Lopez and Bob Dylan among others have appeared in ads in recent years. AdvertisingAge contributed to this story.