Honda Division in the United States spent $662 million on traditional media, including TV, in 2013, according to AdvertisingAge , a sister publication of Automotive News . The figure excludes digital advertising. Rob Sabbagh, vice president
spending. "We have been shifting the mix, since my arrival, away from traditional broadcast media TV," he told AdvertisingAge , an affiliate of Automotive News , following the creative and media review. "There was a heavily TV-centric marketing
advertising dollars toward digital platforms last year masked some rather powerful currents below the surface. According to AdvertisingAge 's annual list of the 100 Leading National Advertisers, the 10 largest automaker advertisers spent a combined
touts the Acura TLX to a prospective buyer. "I sell cars, you sell you," he says, obscurely. Seinfeld told AdvertisingAge , an affiliate of Automotive News , that he and Acura have cut 10 separate spots, two for each of this run of episodes
pare "Idol" to about 37 hours of programming from about 50 hours in its latest season, according to a report in AdvertisingAge , an affiliate of Automotive News . Kasanic says Ford is still evaluating whether it will continue to sponsor "Idol
group and also head of advertising. And want 38 women watch in the marketing world as selected sister publication advertisingage . The other women from an auto maker on the list dean and couldn. She's to a new additions national. Manager
Previously, Seinfeld co-starred with Leno in a 2012 Super Bowl commercial for Acura. In a previous interview with AdvertisingAge , an affiliate of Automotive News , Seinfeld described Comedians in Cars as a "different type" of content. His
out by David Matathia, Hyundai Motor America's director of marketing communications, during a preview given to AdvertisingAge , an affiliate of Automotive News , on Tuesday. The idea? Only Hyundai -- which has been named No. 1 in customer
NEW YORK -- The proposed $35 billion merger between U.S.-based Omnicom Group Inc. and French rival Publicis Groupe SA has been called off as the challenges in forming the world's largest advertising agency proved too immense for the partners. The deal, heralded in July as a merger of equals that ...
NBA's Cleveland Cavaliers. Chrysler's chief marketing officer Olivier friends lot tells our sister publication advertisingage . That he pounced on the chance to link in June with quote. Priceless Claude. GP is an American icon as much as
what are these exacts driving themselves on a daily basis. Reporter Michael McCarthy at our affiliate publication advertisingage some of them just that. Here's mark named CEO of Ford agency team Detroit. His daily ride age when he fourteen
themselves? And what other hot wheels do they have in their garage back home to do some cruising on the weekends? AdvertisingAge , an affiliate of Automotive News , recently asked agency chiefs from New York to Los Angeles what they drive. Together
Marketing partners of the Clippers and of the entire NBA should judge us by our actions." Bloomberg contributed to this report. Michael McCarthy covers sports and automotive for AdvertisingAge , a sister publication of Automotive News .andnbsp;
Kia Motors America, Mercedes-Benz dealers and CarMax are among corporate sponsors abandoning the suddenly toxic Los Angeles Clippers of the National Basketball Association following racist remarks allegedly made by the team's billionaire owner Donald Sterling. CarMax, the chain of used-car ...
Golden Retrievers. The tagline: "Dog tested. Dog Approved." Carmichael Lynch of Minneapolis creates Subaru's U.S. ads. Michael McCarthy covers the sports and automotive beats for AdvertisingAge , an affiliate of Automotive News .
Advertising executives working on automotive accounts like to speculate how they'd build an automotive brand from scratch. And this summer's opportunity to virtually re-launch Infiniti is about as close as they're going to get, said Allyson Witherspoon, Infiniti USA's director of marketing, ...
YORK -- Audi of America has begun a review of its digital agency business, people familiar with the matter told AdvertisingAge , an affiliate of Automotive News . The pitch is part of a routine process that Volkswagen's luxury brand initiates
doing so VW will go head to head with the campaign by official automotive sponsor Hyundai. Our sister publication advertisingage spoke with the W marketing boss in the nation honey. He says PW plans to tout its performance oriented GTI during
GTI -- is perfect. That's a match made in heaven for us," Shahani said during an interview at the show with AdvertisingAge , an affiliate of Automotive News . VW's lead ad agency, Deutsch, Los Angeles, is working on World Cup ads
GTI -- is perfect. That's a match made in heaven for us," Shahani said during an interview at the show with AdvertisingAge , an affiliate of Automotive News Europe . VW's lead ad agency, Deutsch, Los Angeles, is working on World Cup