last month. And the Super Bowl offers Nissan a "big moment" to show America what it has to offer. "We need big stages like the Super Bowl to tell our story," Tucker said. c AdvertisingAge and Lindsay Chappell contributed to this report.
for charity.andnbsp; This is not the first time FCA has used musicians in marketing campaigns. Eminem, Pitbull, Jennifer Lopez and Bob Dylan among others have appeared in ads in recent years. AdvertisingAge contributed to this story.
Super Bowl teaser on YouTube Thursday that willandnbsp;air during the NFL's conference championships on Sunday, AdvertisingAge reported. NFL Hall of Famer Jerry Rice hosts a fictional debate show in which he goes head-to-head with an 8
largest used-car retailer in the U.S., has begun a media agency review, people familiar with the situation told AdvertisingAge , an affiliate of Automotive News .andnbsp; The Richmond, Va.-based company spent $62.2 million on domestic
which is broadcasting the game, told AdvertisingAge that many brands lack launches early ..... airing a spot this year, reported AdvertisingAge , an affiliate of Automotive News ..... commercials this year, according to AdvertisingAge .
global marketing strategy as we told you earlier this week this does stand out among its larger rivals. Our affiliate advertisingage takes a deeper look at the new approach. The Chinese owned Swedish auto maker will almost double its marketing spend
000, while consumer versions are in development that would drop the price to a more palatable $300, according to AdvertisingAge , an affiliate of Automotive News . At Chrysler's display in Los Angeles, consumers sit in a Chrysler 200 and don
years and the not a maker will be sitting out the big game in 2015. That's what the company told our affiliate advertisingage . A VW is spokeswoman saying beyond maker opted not to participate due to other priorities and initiatives. VW the
titled "Haggling is absurd!" They are no longer on YouTube but still were available on adage.com , the website of AdvertisingAge , a sibling publication of Automotive News . "Some of our partners were deeply insulted, expressing that our attempt
discipline. "This was not a decision we made on a whim," Saatchi LA President Chuck Maguy said in a statement to AdvertisingAge , a sister publication of Automotive News . "We have worked tirelessly with Toyota leadership to develop a blueprint
Porter + Bogusky as its global advertising agency after a drawn-out review , people familiar with the matter told AdvertisingAge , an affiliate of Automotive News . Although a final contract has not been signed, the move would end Infiniti
child. And some auto makers are already jumping on the royal baby bandwagon. According tourists sister publication advertisingage and you pay for example tweeted this photo seven minutes after the news was announced. That photo is of an existing
entertainment world lost another comic Thursday with the death of fashion police star Joan Rivers. As our sister publication advertisingage reports. Rivers was known for making fun of people that included herself and her multiple plastic surgeries. In
stories of the day, interview People magazine's editors and invite celebrity guests on the show, according to AdvertisingAge , an affiliate of Automotive News . "Online video has been a focus for Toyota for some time, and we gravitated to
Honda Division in the United States spent $662 million on traditional media, including TV, in 2013, according to AdvertisingAge , a sister publication of Automotive News . The figure excludes digital advertising. Rob Sabbagh, vice president
spending. "We have been shifting the mix, since my arrival, away from traditional broadcast media TV," he told AdvertisingAge , an affiliate of Automotive News , following the creative and media review. "There was a heavily TV-centric marketing
advertising dollars toward digital platforms last year masked some rather powerful currents below the surface. According to AdvertisingAge 's annual list of the 100 Leading National Advertisers, the 10 largest automaker advertisers spent a combined
touts the Acura TLX to a prospective buyer. "I sell cars, you sell you," he says, obscurely. Seinfeld told AdvertisingAge , an affiliate of Automotive News , that he and Acura have cut 10 separate spots, two for each of this run of episodes
pare "Idol" to about 37 hours of programming from about 50 hours in its latest season, according to a report in AdvertisingAge , an affiliate of Automotive News . Kasanic says Ford is still evaluating whether it will continue to sponsor "Idol
group and also head of advertising. And want 38 women watch in the marketing world as selected sister publication advertisingage . The other women from an auto maker on the list dean and couldn. She's to a new additions national. Manager