Hot Topics
Advertising
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Experian vehicle history reports to appear in AutoTrader.com starting in September
… better product to dealers. It's that simple." Carfax, by making itself the brand consumers know through aggressive advertising , has become the dominant player in used-vehicle history reports. Exclusivity deals with third-party classified sites …
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NY court bedevils Nissan's taxi deal
… directed against city officials. Among them: Nissan's see-through roof would prevent cabbies from selling roof-mounted advertising . Moulton acknowledged the various grievances against the plan. But he said the only issue that concerned the court was …
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Porsche to keep U.S. ad account with Cramer-Krasselt
… Porsche, after a six-month review of advertising agencies, has opted to keep its creative advertising account for the United States parked ..... Krasselt will continue to handle national advertising across all channels and Porsche dealer …
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Chevy joins 'Mad Men' buzz on Twitter
… Mad Men" follows a fictional New York advertising agency in the late 1960s, which currently ..... then said, "Thanks for satisfying our advertising craving," in a tweet that included ..... Mad Men" during a meeting with his advertising department. Heath said Chevy's newer …
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Acura seeks image boost by reviving NSX in Ohio
… forecast for the NSX, and company officials did not talk about prices or marketing plans. In March, Honda signed a new advertising agency, Mullen of Boston, for the Acura account. Acura trails rivals BMW, Lexus, Mercedes-Benz and Cadillac in sales …
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Auto marketers want TV viewers to reach for another device
… searches happen while the user is watching TV. Mondragon said TV is still a logical starting point for auto ads, but TV advertising budgets could be scaled back as marketers spread their campaigns across multiple screens. "If you're launching a new …
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Online video has changed how auto marketers connect with customers
… in embracing the medium for its video advertising , according to a recent study by Kantar ..... other video sites. But for much of advertising 's off-season -- that long stretch ..... roll and on the Web everywhere as advertising ." 'Viral can't cost' At Chrysler …
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Snap-Happy
… exclusively to Hendrick stores that lists more than 25,000 vehicles at any one time to shoppers driven there, in part, by advertising visible at NASCAR and other racing events. Rick Hendrick, chairman of Hendrick Automotive and owner of Hendrick Motorsports …
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Jaguar launches plan to spruce up U.S. stores
… stand that allows customers to configure vehicles and view custom Jaguar videos and images. A monitor that displays Jaguar advertising and marketing, and dealer-specific content. Goss said the cost for each store will depend on how much work is required …
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Honda returns to F1 racing as engine supplier
… very good image," said Takeshi Miyao, a Tokyo-based industry analyst at Carnorama Japan. "Their return should be good advertising ." Racing costs The automaker, which is forecasting the highest annual profit since 2008 as a weaker yen boosts overseas …
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3 pet peeves about dealers and FandI
… credit's lousy, you'll need to pay a higher interest rate for the car, but the price is still the price we quoted in our advertising ?" Your last sentence is the right answer. Do you worry about criticizing clients -- or potential clients -- in print …
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Shaq: No grease needed to slide into my LaCrosse
… car outside. They never went out." Richards said the ads have performed well. "He's such a likeable guy. From an advertising standpoint, his spots have copy tested better than anything else we've done," he said. "We're really enthused by …
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Honda to convert Ohio seat plant for Acura NSX output
… reinforce the brand's luxury footing and create more emotional ties with U.S. consumers. In March, Honda assigned a new advertising agency, Mullen of Boston, to oversee the Acura account. "We have a very clear understanding of the high customer expectations …
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Akerson sees GM profits streaming from in-vehicle connections
… suggested the faster cellular data connection could allow for advertising in the vehicle or live-streaming media, such as watching ..... communication, usage-based insurance and in-vehicle advertising , Itay Michaeli, an industry analyst with Citigroup Inc …
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Volvo jabs Germans, stresses sensible luxury
… It's axing two cars this year: the C30 hatchback and the C70 convertible. Panas would not say how much Volvo spends on advertising . According to Kantar Media, Volvo spent $53 million last year, down from $59 million in 2011. In a new TV commercial …
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Chevy aims new Vette at Porsche buyers
… have a car that's comparable." Porsche declined to comment on the Corvette marketing plan. Porsche's North America advertising creative business, which has been handled by Cramer-Krasselt of Chicago, is in review. The average age of Corvette owners …
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Really, Don Draper? You want the Vega account?
It looks like the popular AMC series "Mad Men," about a fictional New York advertising agency in the late 1960s, is trading in its Jaguar business for a Chevrolet Vega. A recent episode, set in 1968, has a storyline …
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Nismo marketing pitch: A day at the racetrack
NASHVILLE -- Nissan Motor Co. thinks a spin around a racetrack will attract shoppers better than traditional advertising to its new Nismo performance models. So as part of the automaker's relaunch of its Nismo subbrand in the United States …
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Marketer uses customers' voices to tell the Ford story
… they hit the showroom floor. Barlow, 47, discussed Ford advertising with Staff Reporter Bradford Wernle. Q: How did the EcoBoost ..... historic launch-and-leave formula that ruled automotive advertising for so many years. You'd wait until the dealer got the …
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Chevy pitches more than heritage ahead of key launches
… marketing. The brand is launching a global advertising theme after a restructuring at its creative ..... Detroit's Commonwealth. Silverado advertising recently shifted to a different agency ..... Find New Roads" is it's not an advertising campaign. It's really a brand platform …
