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Leo Burnett
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Cadillac taps Interpublic team, including Campbell-Ewald, to handle global creative
… brand. Estimated spending on the business is $250 million. Publicis Groupe retains creative for GMC and Buick at Leo Burnett , while Carat handles media duties globally for GM. Confirming early reports The outcome of the Cadillac pitch was …
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Cadillac's Bierley: Great communications is 'missing ingredient'
… platform, a set of consumer insights that are universal truths that apply everywhere, all the better. Cadillac uses Leo Burnett in the Middle East and McCann-Erickson in China. We know those accounts are not part of this review. But could there …
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Chevy pitches more than heritage ahead of key launches
… the advertising agency level, the Commonwealth venture that handles Chevrolet creative was just restructured, and Leo Burnett is taking over Silverado. Has it been disruptive to have so much churn right before so many key launches? No. The …
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Acura's new ad agency targets buyers from luxury rivals
… Russian immigrants to Minnesota, had key posts at agencies Leo Burnett and Fallon -- working at Fallon on the BMW account ..... are Acura's strengths? Wow, this takes me back to Leo Burnett days. I would say great quality, precisely built products …
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Hoop hype helps big Buick launch
… second TV spot for the Encore shows it maneuvering around animated dinosaurs. That spot, developed by ad agency Leo Burnett , will be in heavy rotation with other Buick commercials on ESPN, TRUtv, TBS, TNT and CBS tournament telecasts leading …
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GM shuffling ad agencies for Chevy, Cadillac
… In December, GM shifted creative advertising work for a late spring launch of the redesigned Chevrolet Silverado to Leo Burnett , the Publicis Groupe agency that also handles Buick and GMC. GM wants to solidify its advertising agencies prior to …
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Chevy advertising account goes to McCann
… In December, GM shifted creative advertising work for a late spring launch of the redesigned Chevrolet Silverado to Leo Burnett , the Publicis Groupe agency that also handles Buick and GMC. Ewanick had awarded the Chevrolet account to Commonwealth …
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'Cadillac deserves better,' says ad veteran Gary Topolewski
… praise and awards for Topolewski and D'Arcy Masius Benton and Bowles, the ad agency that became Chemistri and then Leo Burnett Detroit. Today, Topolewski owns TBD Creative LLC in suburban Detroit and does work for Detroit-based ad agency Jackson …
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GM marketing shakeup may end joint venture that handles Chevy advertising
… McCann and Goodby. In December, GM shifted creative advertising work for the launch of the Chevrolet Silverado to Leo Burnett , the Publicis Groupe agency that also handles the creative for GM's Buick brand and the GMC Sierra pickup. And GM …
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GM considering Campbell Ewald for Cadillac ad work
… area office of Chicago-based Leo Burnett , in 2007 without a review and ..... to Boston-based Modernista. Leo Burnett had held the Cadillac account since ..... York City-based Ark Advisers. Leo Burnett now handles advertising for Buick …
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Zipcar taps ad agency Campbell Ewald, hires new CMO
… 2012, Avis consolidated its media and creative duties within Publicis Groupe, selecting Spark as its media agency and Leo Burnett as its creative agency. By August, it dropped its 50 year-old tagline, "We try harder," in favor of Burnett …
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GM, in more marketing shifts, names new ad boss for Cadillac, report says
… he moved all Silverado duties out of the Commonwealth ad agency structure that Ewanick initiated, shifting them to Leo Burnett . Then, earlier this month, he scrapped "Chevy Runs Deep," the tagline that Ewanick ushered in with agency Goodby …
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Toyotas Fail New Crash Test (12/20/12)
… next year. GM has assigned Chevrolet creative duties Leo Burnett which now handles advertising for Buick and GMC. Detroit ..... agency of record but it will feed at Silverado work till Leo Burnett . GM is once in canceling shift at a factory to reduce …
generation pick up next year. GM has assigned Chevrolet creative duties -- Leo Burnett which now handles advertising for Buick and GMC. Detroit based at commonwealth will remain -- -- agency of record but it will feed at Silverado work till Leo Burnett . GM is once in canceling shift at a factory to reduce inventories. Sources say GM halted production this week at the link -
Silverado ad work being switched by GM to Leo Burnett agency
… assigned Silverado creative duties to Leo Burnett , which now handles advertising ..... will cede the Silverado work to Leo Burnett , owned by Publicis Groupe. GM ..... existing agency network" by having Leo Burnett do the creative for both pickups …
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Chevy ad overhaul has 2 big winners and lots of losers
… creative ad agencies that did work for Chevy around the world -- including some big firms -- lost Chevy's business. Leo Burnett , which handles ad duties for GM's Buick and GMC brands in the United States, ran most of Chevrolet's marketing …
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GM launches global creative ad review for Chevrolet
… McCann is expected to fight for a bigger piece of the business as part of the review, as will Publicis, whose agencies Leo Burnett and Fallon do work on the GMC Truck and Cadillac brands, respectively. Cheil Worldwide -- which is a much smaller …
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Making brands relevant
… compiled and posted for all to see "in a very open, transparent and honest way," says Rich Stoddart, president of Leo Burnett North America, which handles Buick and GMC. "It became a way to get the word out about what was happening and let …
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Marketer's task is to elevate perception of Buick, GMC
… on its core brands. Rich Stoddart, 48, president of Leo Burnett North America, is charged with creating unique niches ..... spoke with Special Correspondent Julie Halpert about Leo Burnett 's plans to capitalize on existing and upcoming products …
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Study: Audi, Toyota win Super Bowl of auto TV ads
… your Yukon just tow the damn rock up the mountain?" Leo Burnett Worldwide, GMC's new ad agency, created the Yukon spot. Hyundai made ..... s Genesis spots failed to impress. — Time.com Leo Burnett Worldwide, GMC’s new ad agency, created the Yukon …
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We'll all be singing Motown blues in '09
… PONTIAC Stays alive, 250,902 Down 1978, with $99 NCAA, football and basketball playoffs, Publicis Groupe’s Leo Burnett (creative);but only as a (11 months of 23.5% 896,980 MILLION ESPN, Game Changing Performance (NCAA), sibling …
