Hot Topics
Media
-
Heating Up Ford Production (5/22/13)
… respond quickly to what they see on TV. Or what others are saying. As these viewers do you searches or post comments on social media sites like Twitter. Marketers concern about pads or interact with these consumers. Sunday's product placement deal with …
saying. As these viewers do you searches or post comments on social media sites like Twitter. Marketers concern about pads or interact with these consumers. Sunday's product placement deal with AMC's hit drama the Walking -
AutoNation unit launches Shop-By-Payment service
… from 100+ sites; PowerListingsSM 2.0, helping dealers increase traffic toandmdash;and leads fromandmdash;their social media sites; and AVA Virtual Sales Assistant, helping dealerships manage more leads at a reduced cost. AutoUSA products are currently …
-
Mercedes workers end strike in S. Africa
… s East London car plant in South Africa ended today following crisis talks between management and a workers union. Local media reports said the strike began at the plant, which produces the C-class model, on Friday, after the company decided to investigate …
-
U.S. and Brazil bright spots for Fiat-Chrysler as Europe declines
… month a year before, according to Fiat's investor relations Web site . These sales numbers are not widely reported by the media because Fiat posts them only to investors while other automakers do that and also issue press releases. North America was Fiat …
-
Porsche to keep U.S. ad account with Cramer-Krasselt
… content development in the United States. Omnicom Media Group's Chicago office is the media AOR for Porsche in the United States. Porsche ..... million on advertising in 2012, according to Kantar Media . Porsche's U.S. sales have advanced 29 percent …
-
Chevy joins 'Mad Men' buzz on Twitter
… the Vega, which will be shared on social media . Chevy then said, "Thanks for satisfying ..... Chevy vehicles. William Ward, a social media professor in the S.I. Newhouse School ..... whom are "Mad Men" fans and use social media . Heath said he plans to watch the show …
-
AutoNation unit launches Shop-By-Payment service
… from 100+ sites; PowerListingsSM 2.0, helping dealers increase traffic toandmdash;and leads fromandmdash;their social media sites; and AVA Virtual Sales Assistant, helping dealerships manage more leads at a reduced cost. AutoUSA products are currently …
-
Infiniti to add new halo car, more crossovers
… Nysschen said. "We will also, in the future, introduce models above where the Q70 stops today," de Nysschen said during a media event for the Q50 sedan at Nissan's Tochigi assembly plant. The Q70 is the former Infiniti M. "In our crossover range …
-
Old-school Rizza roars into the digital age
… group uploads to YouTube and other social media sites. "It's the Y generation that ..... marketing dollars were spent on traditional media such as newspapers and TV. Today, 70 ..... engine marketing and optimization, social media activity, Rizza Cars' internal Web site …
-
Dealer swaps shoe leather for Facebook
… marketing tool. A little more than a year ago, the social media site began allowing ads to be placed on users' news feeds ..... Morrison said. Morrison said employee outreach via social media reminds him of those slower, quieter days in Mississippi …
-
Auto marketers want TV viewers to reach for another device
… who turn to their laptops, tablets or mobile phones to search for something cool they saw on TV or post comments on social media sites. By triggering activity on so-called second-screen devices and then serving up ads or other interactions with consumers …
-
Infiniti: Raise quality, sales will follow
… lackluster quality rankings. "Infiniti wants to disturb the status quo in the premium segment," de Nysschen said during a media event for the Infiniti Q50 sedan at Tochigi, the global hub of Infiniti manufacturing. Ghosn has ordered de Nysschen to make …
-
Online video has changed how auto marketers connect with customers
… according to a recent study by Kantar Media . Sometimes, automakers strike gold with ..... online, on social networks and in the media . Hyundai has since tried to keep the video ..... million YouTube views -- and reams of media coverage -- within a week of its release …
-
Akerson's GM Pickup Pitch (5/17/13)
… Following a planned merger with Chrysler. seeing quotes this issue treated several times in the last year by the world's media . Is not the order of the day as the chief executive Fiat Sergio unique as recently reiterated. This statement referred to …
this issue treated several times in the last year by the world's media . Is not the order of the day as the chief executive Fiat Sergio -- unique as recently reiterated. This statement referred to -
Fiat says headquarters shift to U.S. is not on agenda
… with Chrysler Group is not on the company's agenda. "This issue, treated several times in the last year by the world's media , is not the order of the day as the Chief Executive of Fiat, Sergio Marchionne, has recently reiterated," a Fiat spokesman …
-
Fiat: Shift of headquarters to U.S. not on agenda
… with Chrysler Group is not on the company's agenda. "This issue, treated several times in the last year by the world's media , is not the order of the day as the Chief Executive of Fiat, Sergio Marchionne, has recently reiterated," a Fiat spokesman …
-
F-1 racing boss Ecclestone denies bribing German banker, lawyers say
… who has since been jailed for tax evasion. BayernLB had ended up with the Formula One stake following the bankruptcy of the media empire of Leo Kirch. BayernLB assigned Gribkowsky with the task of hiving it off. In June last year, Ecclestone denied the …
-
Survey: Consumers are ready for new tech ideas in cars
… only one-fourth trust factory or dealership sites. That feedback may be unsettling to dealers who are devoting more of their media dollars to Web site retailing and online branding. Almost half of the U.S. consumers said they would be content shopping …
-
GM says new data centers will improve vehicles, margins
… control center, and we couldn't see any of what was going on in our network," Chief Executive Dan Akerson told reporters at a media event in Warren. "Today we can look into our plants, our production, where supply chain is a problem or an asset," said …
-
Akerson sees GM profits streaming from in-vehicle connections
… opportunity." Akerson suggested the faster cellular data connection could allow for advertising in the vehicle or live-streaming media , such as watching the "same show that was on television." Industry 'Battleground' A debate within the auto industry is …
