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Media
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Akerson sees GM profits streaming from in-vehicle connections
opportunity." Akerson suggested the faster cellular data connection could allow for advertising in the vehicle or live-streaming media , such as watching the "same show that was on television." Industry 'Battleground' A debate within the auto industry is
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Volvo jabs Germans, stresses sensible luxury
the C30 hatchback and the C70 convertible. Panas would not say how much Volvo spends on advertising. According to Kantar Media , Volvo spent $53 million last year, down from $59 million in 2011. In a new TV commercial, a woman in a Mercedes-Benz
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Musk's magic touch on Wall St.
has hand-slapped Netflix CEO Reed Hastings for using social media as a way to disseminate news. In a press release last month ..... executives to tweet company news, but noted: "Personal social media sites of individuals employed by a public company would not
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At Chrysler-Fiat 'it's all about differentiating the brands'
car. I think the ads have been well-received by the press, the consumers, and actually sparked even parodies and social media chatter. Those are good signals of success. So I would say, yes, the direction is clear. In North America, where do you
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'14 Silverado: More brawn, quieter ride
full-sized pickup in seven years. Yet critics have panned the 2014 Silverado's exterior styling as too conservative. At a media launch here last week, Chevrolet design and marketing officials sought to quell the criticism by having an outgoing 2013 model
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Ford makes fresh start in Europe
of Europe director of earned and social media , told Automotive News Europe . The campaign ..... in digital platforms, including social media , to 35 percent of the total budget by ..... she said. Different approach Social media such as Twitter, Facebook and Google
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Automakers grow adept at targeting ads to Internet surfers
CR-V vs. Forester." Phil O'Connor, senior manager of media in Nissan North America's marketing department, says data ..... awareness of the Dart. Peet says her team partnered with Millennial Media , a mobile advertising and data analytics firm, to help find
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Renault-Nissan parts warehouse in India nearly destroyed by fire
the Nissan Micra subcompact and the Renault Koleos and Fluence, according to the Nissan Web site . The alliance factory builds models for India's domestic car market and for export at the plant. No injuries were reported by local media .
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Mercedes USA CEO: Customer service will be 'my legacy'
until September? We have partnered with a young filmmaker, Casey Neistat. Most of what you will see is a real focus on social media to keep the conversation alive. Running television so far in advance is hard to justify. We understand that if we want to
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Renault-Nissan parts warehouse in India nearly destroyed by fire
the Nissan Micra subcompact and the Renault Koleos and Fluence, according to the Nissan Web site . The alliance factory builds models for India's domestic car market and for export at the plant. No injuries were reported by local media .
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Jaguar positions F-Type roadster with historic 'baddest boy' bloodline
and $92,000, not counting shipping and delivery. Jaguar's campaign will focus on TV and digital media over the next three months with media buying and strategy handled by Mindshare. Thrill-seekers The alpha males being targeted are those
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Silverado hand-wringers should relax -- for now
critical vehicle launch since its 2009 bankruptcy? Not even close. That's my answer after driving the new Silverado at a media launch here this week, and seeing hordes of them on the highways of pickup country. The exterior changes on the 2014 Silverado
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Ford to sponsor Detroit's annual fireworks display
with the community to meet a community need." Ford will promote the campaign through television and radio spots and social media and match public contributions to the effort. The funds collected during the effort will go to support the families of Michigan
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Are car salespeople, journalists all that different?
potential customers in person. Now, you are doing the same thing with media , such as Web sites, blogs, videos, Twitter and Facebook. To do your job well, you must master the media skills of a journalist. So to help you out, I'll do two things
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AutoTrader's VinSolutions buys Haystak Digital Marketing
VinSolutions in 2011. AutoTrader.com is the largest third-party Internet vehicle shopping site in the United States. The unit of Cox Enterprises, the Atlanta communications, cable and media giant, posted revenue of $1.2 billion in 2012.
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Chevy courts 'girls' on social media
the group. So it chose to start its first substantial social media marketing program: a Facebook page geared toward women ..... locally, says Amy Fulford, the agency's director of social media . "These women aren't coming to the page because they saw
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Mercedes CEO: Customer service will be 'my legacy'
until September? We have partnered with a young filmmaker, Casey Neistat. Most of what you will see is a real focus on social media to keep the conversation alive. Running television so far in advance is hard to justify. We understand that if we want to
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Aston Martin plans new products after completing investment deal
profit growth in 2013 will be supported by full-year production of the Vanquish, Rapide S and "other key product actions." Media reports have said that CEO Ulrich Bez will step down and take up a more ambassadorial role with the company at the end of this
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GM pulls Chevrolet ad that includes song labeled as racist
undisclosed number of employees. Hyundai Motor Co. and a dealer for GM's Buick brand apologized for posting on Chinese social media while alluding to an outcry over the murder of a 2-month-old baby. Hyundai also apologized for a promotional video posted
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Sirius wants to expand auto offerings to telematics, new CEO says
have to try to make yourself more valuable to the car guys and to consumers," Jayant said. New owners, more debt Liberty Media , which controls the satellite radio company, picked Meyer after searching for a new CEO since December. Liberty, controlled