Hot Topics
Super Bowl
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Online video has changed how auto marketers connect with customers
… page in the marketing books," with Super Bowl -sized exposure on YouTube, Francois ..... heaps of good will with customers. Super Bowl spots from Toyota, Chrysler and ..... s big game. Volkswagen's 2011 Super Bowl spot "The Force" is the most viewed …
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At Fiat-Chrysler 'it's all about differentiating the brands'
… year U.S. sales increases, thanks in part to memorable commercials, such as rapper Eminem's coup during the 2011 Super Bowl . Francois, 51, spoke with Larry P. Vellequette, a staff reporter at Automotive News Europe sister publication Automotive …
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Chevy aims new Vette at Porsche buyers
… Nearly 167,000 viewers tuned in for a live stream of the event. In February, Chevy awarded a torch-red Stingray to Super Bowl XLVII MVP Joe Flacco, the winning Baltimore Ravens quarterback, in New Orleans. During phase three this fall, Stingray …
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At Chrysler-Fiat 'it's all about differentiating the brands'
… commercials, such as rapper Eminem's coup during the 2011 Super Bowl . Francois, 51, spoke with Staff Reporter Larry P ..... Dodge brand. Clearly, the "Farmer" commercial in the Super Bowl did a lot to convert customers to Ram. It drew a lot …
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Automakers grow adept at targeting ads to Internet surfers
… the Tiguan's February sales 20 percent from January. Online research traffic for the RAV4 spiked after Toyota's Super Bowl campaign for the vehicle. To capitalize on that surge, VW ran conquest ads for the Tiguan that targeted users who had …
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Hyundai sets new TV spots to reggae beat
… about." The campaign is the latest example of Hyundai collaborating on music for its advertising. Hyundai's 2013 Super Bowl spot for the Santa Fe crossover featured the band The Flaming Lips and a song created for the spot. To help launch the …
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Mercedes USA CEO: Customer service will be 'my legacy'
… to the interior we believe will set a benchmark in the segment. CLA marketing began early this year with a bang -- a Super Bowl commercial that created a lot of buzz. How will you continue the momentum for a car that doesn't go on sale until …
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Jaguar positions F-Type roadster with historic 'baddest boy' bloodline
… an endorsement deal with San Francisco 49ers' Colin Kaepernick -- the tattooed quarterback who led the team to the Super Bowl . "He's new on the scene, similar to the F-Type," Torpey said about the 49ers QB. "People have a lot of questions …
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Mercedes CEO: Customer service will be 'my legacy'
… to the interior we believe will set a benchmark in the segment. CLA marketing began early this year with a bang -- a Super Bowl commercial that created a lot of buzz. How will you continue the momentum for a car that doesn't go on sale until …
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Bankruptcy for EV Maker (5/1/13)
… sure to stay with auto news.com for more results throughout the days. Now you'll remember Chrysler ad from tears Super Bowl . I don't need somebody willing to get up before dawn milk you know feels no did indeed then go to town and state past …
results throughout the days. Now you'll remember -- Chrysler ad from tears Super Bowl . I don't need somebody willing to get up before dawn milk -- -- -- you know feels no -- did indeed -- -
Farley: Lincoln MKZ sales rebound, set record in April
… nameplates, just ahead of sales of the Nissan Leaf and Mazda2. Ford spent millions of dollars advertising the MKZ during the Super Bowl and Grammy Awards in February, even though the car was not readily available. Dealers had been expecting to receive …
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A rich harvest for 'Farmer' ads
… automaker's "Farmer" campaign launched during the 2013 Super Bowl is boosting Ram consideration among prospective pickup ..... percent in March over 2012 in the two months after the Super Bowl spot was broadcast. Through April 1, Ram pickup sales …
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Hyundai apologizes for UK ad that depicts suicide attempt
… not the first time an auto marketer has gotten in hot water over a commercial implying suicide. In a General Motors Super Bowl spot from 2007 , a yellow assembly-line robot dreams it loses its job after making a small mistake at work -- dropping …
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Hyundai apologizes for U.K. commercial that depicts suicide attempt
… not the first time an auto marketer has gotten in hot water over a commercial implying suicide. In a General Motors Super Bowl spot from 2007 , a yellow assembly-line robot dreams it loses its job after making a small mistake at work -- dropping …
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Ex-Cadillac boss LaNeve takes helm of Lincoln's ad agency
… quality glitches. Lincoln began a big advertising push for the MKZ that included two 30-second spots on the Feb. 3 Super Bowl telecast. But most dealers did not have any cars to sell. Now that more cars are flowing into dealerships, Lincoln …
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Mercedes counts on CLA to regain luxury crown
… will install a go-cart track and stage a concert with German hip-hop singer Chima. In the U.S., Mercedes ran a Super Bowl ad featuring swimsuit model Kate Upton. "From a volume point of view, the extended compact car family will become …
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The great car commercial -- Mercedes style
… CLA at $30,825, including shipping. It trumpeted the CLA's price with a very hip but un-Mercedes-Benz-like Super Bowl commercial featuring an all-star cast that included actor Willem Dafoe as the devil, model Kate Upton and RandB singer …
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GM 'Refriends' Facebook (4/10/13)
… changed. The company is looking at changing its advertising agency for Cadillac. And it GM amortized during this year's Super Bowl pregame show reversing another he wanted to staging. Chrysler is recalling more than 2141000. Cars and trucks to fixing …
its advertising agency for Cadillac. And it GM amortized during this year's Super Bowl pregame show reversing another he wanted to staging. Chrysler is recalling more than 2141000. Cars and trucks to fixing -- problems. Those -
Ex-GM marketing boss LaNeve takes over Lincoln's ad agency
… Earlier this year, Lincoln launched a big advertising push for the MKZ that included two 30-second spots on the Feb. 3 Super Bowl telecast. But dealers did not have any cars to sell. Now that more cars are flowing into dealerships, Lincoln is ramping …
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Beetle marketing push in U.S. pays off for VW
… featured prominently in VW advertising so far this year, executives said. The coupe was shown in VW's TV spot during the Super Bowl , while the convertible was featured in another spot that went into heavy rotation as winter turned into spring. "It …
