Hot Topics
Super Bowl
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Beetle marketing push pays off for VW
… featured prominently in VW advertising so far this year, executives said. The coupe was shown in VW's TV spot during the Super Bowl , while the convertible was featured in another spot that went into heavy rotation as winter turned into spring. "It …
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MKZ's Troubled Launch (3/25/13)… the overflow to a Ford plant in flat rock Michigan for review this was happening as Lincoln promoted the car during the Super Bowl . But dealers didn't have cars they say were promised to them late last year here's Automotive News reporter Brad …
review -- this was happening as Lincoln promoted the car during the Super Bowl . But dealers didn't have cars they say were promised to them late last year here's Automotive News reporter Brad worldly. The problem -
Chrysler exec: 'Imported from Detroit' will grow
… further tie Chrysler to the financially embattled city. The "Imported from Detroit" campaign began during the 2011 Super Bowl with a commercial celebrating the city's gritty work ethic and featuring rapper Eminem driving a Chrysler 200. The …
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Pizazz, passion, props win Acura ad account
… clear he wants a fresh approach. "We got good stuff from RPA," he said. "I am proud of the [Matthew Broderick] Super Bowl campaign we did. If we could make everything that impactful and awesome and cool, that would be great. But we weren …
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The MKZ's difficult birth
… 7.4 million to advertise the new sedan during the Super Bowl , and more for another spot during the Grammy awards ..... German brands. Lincoln advertised the car during the Super Bowl and Grammy Awards in an effort to stoke demand. Meanwhile …
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Chrysler's Home Advantage (3/22/13)… s next. Thanks for looking in on this Friday I'm Snyder set an end for Tom Moore back. It all started with this Super Bowl in 2011. It's the motor city. This what we do and and she can can and Chrysler fresh from bankruptcy declaring that …
set an end for Tom Moore back. It all started with this Super Bowl -- in 2011. It's the motor city. This what we do and and she can can and Chrysler fresh from bankruptcy declaring -
Chrysler brand boss says 'Imported from Detroit' campaign will grow
… further tie Chrysler to the financially embattled city. The "Imported from Detroit" campaign began during the 2011 Super Bowl with a now-famous commercial celebrating the city's gritty work ethic and featuring rapper Eminem driving a Chrysler …
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Lincoln MKZ inspection backlog nearly eliminated, Ford says
… that would appeal to young, hip customers dissatisfied with the German brands. Lincoln advertised the car during the Super Bowl and Grammy Awards, stoking demand. But the quality issues and the rerouting of cars to Michigan slowed the flow of …
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'Cadillac deserves better,' says ad veteran Gary Topolewski
… television commercials in the early 2000s in a campaign called "Breakthrough." The ads first dropped during the 2002 Super Bowl with a CTS roaring to the band's high-energy anthem "Rock and Roll" -- announcing Cadillac's renewed presence …
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Big delay, little help for Lincoln dealers
The writer is a Lincoln dealer. To the Editor: Lincoln should have given the Super Bowl commercial money to its stand-alone dealers so they could survive until Jim Farley gets his act together. Big delay with the …
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Corvette Convertible Debuts (3/5/13)… being shown at the Geneva motor show this week. You may recall the pop star star alongside bottle came in your Mercedes Super Bowl last month. For your afternoon update to be sure to watch Tom back on on news now we'll see you tomorrow morning.
recall the pop star star alongside bottle came -- in your Mercedes Super Bowl -- last month. For your afternoon update to be sure to watch Tom -- back on on news now we'll see you -
Ace marketer finds a new road
… automakers fought it out during the Super Bowl , Subaru began sponsoring the Animal ..... asked us why we weren't in the Super Bowl ," Mahoney said in 2011. With Subaru ..... advertising. A video tease to VW's 2012 Super Bowl commercial featured dogs barking …
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Lincoln may extend Mich. MKZ inspections
… might arrive. Lincoln sponsored commercials touting the car and the rebranded Lincoln Motor Co. during the Feb. 3 Super Bowl and the Feb. 10 Grammy Awards, among other programs. Dealers say they have seen increased interest in the car since …
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How Mercedes slid the CLA below $30,000
… pretty much what they did last month in a 30-second Super Bowl commercial that proclaimed the price in big, bold numbers ..... that Mercedes-Benz USA could announce the price in the Super Bowl commercial. "For us that was a huge victory, to get …
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Good news fuels 4% gain in Feb. sales
… which posted a 15 percent gain to 54,489. Sales of Chrysler's Ram pickup, the subject of a critically acclaimed Super Bowl ad Feb. 3, increased 3 percent to 23,289. The F series accounted for 28 percent of Ford's sales last month, up …
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Mercedes tops BMW to extend U.S. luxury lead
… Asia curtailed production in 2011. Super Bowl Mercedes benefited from an almost ..... commercial that aired during the Super Bowl last month, introducing the CLA ..... airing spots during last month's Super Bowl . The decline was because of a shortage …
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Lincoln sputters even with Super Bowl ad blitz
… which aired two ads during the Super Bowl in February, posted a 29 percent ..... beginning of April." Lincoln's Super Bowl ads aired during the Feb. 3 NFL ..... be unleashed." After Lincoln's Super Bowl ads, online shopping activity for …
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Lincoln sales plunge, but Ford Motor advances 9%
… first in a new generation of Lincolns. But the delays in delivering the car have frustrated dealers, who have had to explain the delays to customers, especially after Lincoln sponsored commercials for the MKZ during the Feb. 3 Super Bowl .
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Fiesta's buzz builders
… its "Steer the Script" commercial for Lincoln in the Super Bowl . The automaker asked Twitter users to submit ideas for a road trip-themed Lincoln MKZ spot in the Super Bowl . The commercial caused a bounce in online shopping for …
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How to succeed by adding brands
… brands by the end of this year, pointed to the popular Super Bowl spot for Ram trucks as evidence that the strategy is ..... not guarantee consumers will get the message. The Ram Super Bowl spot this month got a lot of people talking -- but in …
