Hot Topics
Social Networking
-
Auto marketers want TV viewers to reach for another device
… for spinoff promotions and drove traffic to Hyundai's social networks , including a spike in "likes" on Facebook , Shannon said. In one promotion, Hyundai built a …
-
Online video has changed how auto marketers connect with customers
… Web sites or shared across social networks such as Facebook and Twitter . Standards for a viral hit ..... storm of outrage online, on social networks and in the media. Hyundai ..... content on pre-roll and on the Web everywhere as advertising …
-
Americans, especially young, continue to drive less, report says
… riders to do things that would otherwise be distracting and unsafe while driving, such as online shopping, gaming and social networking . Targeting the young Aware that young people are focused on technology, automakers are increasingly equipping new vehicles …
-
Akerson sees GM profits streaming from in-vehicle connections
… One of the reasons for the push is interest from young consumers who've grown accustomed to accessing Facebook Inc.'s social - networking site and other Internet connections anywhere. "The new generation of buyers wants connectivity in their …
-
GM refriends Facebook after automaker reverses decision on ads
General Motors is resuming advertising on Facebook after parting ways with the social media site 11 months ago. Facebook and GM said today that GM is back in the fold as a Facebook advertiser. Thus ends a chapter in which GM, the …
-
Distracted driving fatalities most often caused by 'lost in thought,' study says
… wheel. Allstate, the largest publicly traded U.S. auto and home insurer, is running a campaign on Facebook Inc.'s social - networking site to get teenagers to stop texting while driving.
-
Will Buick dodge the dinosaurs? Time will tell
… scour every corner of Facebook and Twitter looking for young ..... young people like. Myspace ? Chevrolet undoubtedly ..... Texas, with the social - networking site Myspace . Except that all ..... know stopped using Myspace in 2005. I honestly …
-
Buick, attacking dinosaur image, now dodges them in ads
… Automakers scour every corner of Facebook and Twitter looking for young people ..... Southwest festival with the social - networking site Myspace . Except that all the young people I know stopped using Myspace in 2005. I honestly didn …
-
Daimler to sell Smarts via Twitter -like service in China
… door Smart minicar starting tomorrow on Sina Corp.'s Twitter -like Weibo service. Buyers have to register online and ..... model, according to the Sina.com Web site. Tying up with social networking services gives automakers such asandnbsp; Daimler an alternative …
-
Old-school, with a sense of history
… his final copy to digital oblivion. None of this mattered, of course. Unlike some industries -- say, cell phones or social networking -- the auto industry has a history. That history affects everything that happens today. And Jack had an encyclopedic …
-
Chrysler avoids touch-screen woes by letting Ford, GM blunder
… seconds and that cars be stopped and in park before users can enter navigation commands or use social networking sites such as Facebook and Twitter . The guidelines stop short of recommending limits on devices. Chrysler put its latest Uconnect …
-
Half of drivers under 30 use Web behind wheel, survey shows
… eight percent of motorists in that age group access the Web while driving, up from 29 percent in 2009, State Farm ..... operators, including those running planes and trains. Social networks Reading social media networks while driving climbed to …
-
Honda's bundle of cash revives Tier 2 ad plans
… search, he said. The ad group also has a plan for Facebook , the social networking giant, Wolfington said. Tier10Marketing.com ..... videos and other content to the customers via Facebook and get the pitch directly in front of them …
-
L.A. auto show enhances web site for mobile devices
… of them frequenting social media networks such as Facebook and Twitter , according to a Google report. The Santa Monica ..... vehicles that allow in-vehicle access to information, social networks and entertainment. "This is an investment on our …
-
Automakers tap internal social enterprise tools to mine employee expertise
… as a social network between Facebook and Twitter for behind the firewall ..... once reserved for users of Facebook and Twitter has moved beyond social circles ..... on the news feeds of public social networks , social enterprise platforms …
-
GM soccer deal whistle-blower said to have brought down marketing chief
… his standing. Days before Facebook Inc.'s initial public offering ..... was blamed, in part, for Facebook 's rocky offering. The stock ..... questioned the benefit of Facebook advertising, was unhappy ..... of the California-based- social networking company. "Motherf …
-
Chevrolet to become sponsor of English soccer's Liverpool
… he said. New advertising The soccer agreements follow GM's decision to halt paid advertising on Facebook Inc.'s social - networking Web site and forgo next year's Super Bowl championship game of the National Football League in the …
-
Personnel
… had been general manager of Suzuki of Wichita in Wichita, Kan. DrivingSales of Salt Lake City is an online training and social networking site for dealerships. R.L. POLK and CO. -- Brad Korner to vice president, sales and client services - automotive …
-
GM dials back, but other automakers embrace Facebook
… dialed back its spending on Facebook , but other automotive brands ..... Audi, Scion and Kia say Facebook is producing a sufficient ..... sponsored content on the popular social networking site. Honda's recent Facebook activity to help launch the …
-
GM ad move followed failed Facebook pitch
… average Web site. Moreover, Facebook 's ad prices were expected ..... audience. Some investors fear Facebook has not yet determined how ..... number of users who access the Web site from their smart phones ..... in recent months. However, Facebook boosted the price and the size …
