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Chiat/Day
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Mazda taps advertising veteran Wager to lead U.S. marketing
… Tokyo. Wager also has been in charge of automotive accounts at several ad agencies, including Nissan's agency TBWA/ Chiat / Day ; David and Goliath in El Segundo, Calif.; and Doner in suburban Detroit, where he directed the Mazda account. Wager …
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Mazda names ad veteran Wager to lead U.S. marketing
… several ad agencies including Nissan's agency TBWA/ Chiat / Day , David and Goliath in El Segundo, Calif., and Doner ..... and marketing agencies in the world, including TBWA\ Chiat \ Day , davidandgoliath, and prior to that, Doner Advertising …
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Deutsch's VW ads put agency in the spotlight
… spoke with Deutsch LA CEO Mike Sheldon, 52, about his agency's plans to continue the momentum. Q: You came from Chiat / Day where you worked on the Nissan and Infiniti accounts. How does your Volkswagen message differ from those of Nissan and …
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Infiniti dealers to get 'better voice'
… the dealer ad groups will still rely on Infiniti's national creative team, including Infiniti's agency TBWA\ Chiat \ Day . According to Rosenberg, the regional groups will make decisions about where and when to spend on additional local …
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Outlets sing for the Nissan Leaf's first birthday
… hamsters. Now, singing outlets. You can't make this stuff up, except that the crew at Nissan's ad agency -- TBWA. Chiat . Day , Los Angeles -- did. This Sunday, the all-electric Nissan Leaf is one year old in terms of its on-sale date in …
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Nissan starts early on ads for its new-product wave
… advertising campaigns that will support them. Nissan North America executives met last week in Los Angeles with agency TBWA\ Chiat \ Day to go over early proposals for the campaigns. The next 18 months will see Nissan introduce new generations of many of …
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Boz hits the beach, guitar in hand
… 20s," Lapin says. "It is about the most cutthroat profession." Rob Schwartz, chief creative officer at TBWA/ Chiat / Day , Nissan's ad agency, says Bosley brings the same passion to music that he brought to his job at Nissan. Schwartz …
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Infiniti ads show off new global image plans
… feel on a consistent basis,” he said. Rob Schwartz, chief creative officer of Infiniti's U.S. agency, TBWA/ Chiat / Day in Playa del Rey, California, said the luxury brand's goal is to create a messaging platform that will stand out in …
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Former GM marketing exec Mike Jackson launches his own shop
… executive Gary Topolewski, who's clocked a total of almost three decades working at the likes of Doner, Bozell, TBWA/ Chiat / Day , D'Arcy and BBDO Detroit. Jackson said the idea for the shop came about while he was still in his prior post at Coda …
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Ad agency Innocean strives to take Hyundai to bigger stage
… Lexus; Senior VP and Creative Director Ed Miller, who leads all the retail-driven advertising, came from TBWA/ Chiat / Day , where he held a similar position on the Nissan business; and Account Director Valencia Gayles, who had been chief …
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New Nissan marketing chief seeks consistent message
… re doing with consumers in the social spaces and what PR is doing with the media We've also worked with our agency Chiat / Day over the past year to collapse some of their walls. They've had a consolidation of leadership where before they might …
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Nissan to move beyond price-driven advertising
… national marketing budget, Automotive News reported The moves come as Nissan, along with its lead creative agency, TBWA/ Chiat / Day , has for the better part of a year been prepping the launch of a new corporate push dubbed "Innovation for All …
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Marketing electric cars is all about easing range anxiety
… re heading to the lake for the weekend , they're taking Mom's minivan . " Nissan , through advertising from TBWA / Chiat / Day , has already been pushing its completely green , eco - friendly vehicle . Seven - time Tour de France winning cyclist …
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Infiniti ads show off new global image plans
… feel on a consistent basis,” he said. Rob Schwartz, chief creative officer of Infiniti's U.S. agency, TBWA/ Chiat / Day in Playa del Rey, Calif., said the luxury brand's goal is to create a messaging platform that will stand out in the …
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In the '90s, surf was up; so was the adrenaline
… Those were heady days that Rob Siltanen spent at Chiat / Day Advertising in the 1990s. The LA shop had a heap of ..... was the place every creative genius wanted to work. Chiat / Day had a big impact on the auto industry. The work Siltanen …
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Chairman Whitacre fronts GM's ads. Is that wise?
… spokesman tactic usually means you're at the end of your rope," said Chief Creative Officer Rob Schwartz of TBWA/ Chiat / Day , Los Angeles, which handles creative for Nissan and Infiniti. "As a consumer, that looks like to me that the company …
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Can agency vet make Suzuki buzz like Nissan?
… memorable Nissan advertising for the then white-hot agency Chiat / Day . Siltanen's string of hits working for surfer-savant ..... But agency politics being what they are, Siltanen left Chiat / Day in 1999 to hang out his own shingle. And despite the …
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Rock on
… organization in Los Angeles, as a recipient of funds. The foundation is looking for others. Bland, who once worked with TBWA Chiat / Day , advertising agency for Nissan and Infiniti, also sits on the foundation's board. He says Lapin's business got …
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Suzuki's new ad strategist: This brand has soul
Rob Siltanen has plenty of auto advertising experience. While creative director at the Chiat / Day agency for several years, he worked on the Nissan and Infiniti accounts and supervised several big launches. In 1999, Siltanen …
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Lee Clow
… era at Nissan began in August 1987 when his agency, Chiat / Day , won the account. Clow describes Nissan as the "renegade ..... Rob Schwartz, executive creative director of TBWA/ Chiat / Day in Los Angeles, a unit of TBWA Worldwide. "Built for …
