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<title><![CDATA[Chevy joins 'Mad Men' buzz on Twitter]]></title>
<link><![CDATA[http://www.autonews.com/article/20130520/RETAIL03/130529988/chevy-joins-mad-men-buzz-on-twitter]]></link>
<guid>http://www.autonews.com/article/20130520/RETAIL03/130529988/chevy-joins-mad-men-buzz-on-twitter</guid>
<pubDate><![CDATA[Mon, 20 May 2013 16:11:03 EDT]]></pubDate>
<description><![CDATA[Chevrolet brought some more attention to its role in "Mad Men" on Twitter after last night's episode. AMC's television drama "Mad Men" follows a fictional New York advertising agency in the late 1960s, which currently is working on a campaign for the Chevrolet Vega. Chevy sent two tweets last night ...]]></description>
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<title><![CDATA[AutoNation unit launches Shop-By-Payment service]]></title>
<link><![CDATA[http://www.autonews.com/article/20130520/RETAIL/130529992/autonation-unit-launches-shop-by-payment-service]]></link>
<guid>http://www.autonews.com/article/20130520/RETAIL/130529992/autonation-unit-launches-shop-by-payment-service</guid>
<pubDate><![CDATA[Mon, 20 May 2013 15:09:22 EDT]]></pubDate>
<description><![CDATA[AutoNation Inc.'s lead-referral subsidiary today unveiled an online service that lets consumers search dealership Web sites for new and used vehicles based on monthly payments. When a consumer chooses the desired payment a sales lead is sent to the dealership. The service, Shop-By-Payment, is ...]]></description>
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<title><![CDATA[Old-school Rizza roars into the digital age]]></title>
<link><![CDATA[http://www.autonews.com/article/20130520/RETAIL07/305209998/old-school-rizza-roars-into-the-digital-age]]></link>
<guid>http://www.autonews.com/article/20130520/RETAIL07/305209998/old-school-rizza-roars-into-the-digital-age</guid>
<pubDate><![CDATA[Mon, 20 May 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[In an age when auto dealers are plunging into digital tools for marketing, store management and customer retention, Chicago's Rizza Cars has become a star practitioner. The six-store retailer with Ford, Lincoln, Acura, Buick, Cadillac, GMC, Kia and Porsche brands is a case study of a traditional ...]]></description>
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<title><![CDATA[Dealer swaps shoe leather for Facebook]]></title>
<link><![CDATA[http://www.autonews.com/article/20130520/RETAIL07/305209956/dealer-swaps-shoe-leather-for-facebook]]></link>
<guid>http://www.autonews.com/article/20130520/RETAIL07/305209956/dealer-swaps-shoe-leather-for-facebook</guid>
<pubDate><![CDATA[Mon, 20 May 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[When Chris Morrison started out as a car salesman 30 years ago in the placid southern Mississippi city of McComb, he spent every Tuesday at local employers handing out business cards and shaking hands. "In our little town, I knew if I sat in the showroom all day I wasn't going to make any money," ...]]></description>
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<title><![CDATA[Auto marketers want TV viewers to reach for another device]]></title>
<link><![CDATA[http://www.autonews.com/article/20130520/RETAIL03/305209961/auto-marketers-want-tv-viewers-to-reach-for-another-device]]></link>
<guid>http://www.autonews.com/article/20130520/RETAIL03/305209961/auto-marketers-want-tv-viewers-to-reach-for-another-device</guid>
<pubDate><![CDATA[Mon, 20 May 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[LOS ANGELES -- TV promotions still reach the biggest audiences, but auto marketers say the greatest untapped potential lies with consumers poised to use other devices to respond quickly to what they see on screen. Marketing executives see a gold mine in viewers who turn to their laptops, tablets or ...]]></description>
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<title><![CDATA[Musk's magic touch on Wall St.]]></title>
<link><![CDATA[http://www.autonews.com/article/20130513/OEM02/305139944/musks-magic-touch-on-wall-st]]></link>
<guid>http://www.autonews.com/article/20130513/OEM02/305139944/musks-magic-touch-on-wall-st</guid>
<pubDate><![CDATA[Mon, 13 May 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[LOS ANGELES -- In the land of auto giants, Tesla Motors is a Lilliputian, a fledgling electric-car manufacturer with uncertain prospects. But by one measure Tesla stands among the big boys. The company's $8.8 billion stock market value at the end of last week exceeded Fiat's $7.8 billion and was ...]]></description>
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<title><![CDATA[At Chrysler-Fiat 'it's all about differentiating the brands']]></title>
<link><![CDATA[http://www.autonews.com/article/20130513/RETAIL03/305139994/at-chrysler-fiat-its-all-about-differentiating-the-brands]]></link>
<guid>http://www.autonews.com/article/20130513/RETAIL03/305139994/at-chrysler-fiat-its-all-about-differentiating-the-brands</guid>
<pubDate><![CDATA[Mon, 13 May 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[Olivier Francois, chief marketing officer for Fiat and Chrysler, has helped rehabilitate Chrysler Group's image since its 2009 bankruptcy. Chrysler has racked up 37 consecutive months of year-over-year U.S. sales increases, thanks in part to memorable commercials, such as rapper Eminem's coup ...]]></description>
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<title><![CDATA[Ford makes fresh start in Europe]]></title>
<link><![CDATA[http://europe.autonews.com/article/20130513/ANE/305139999/ford-makes-fresh-start-in-europe]]></link>
<guid>http://europe.autonews.com/article/20130513/ANE/305139999/ford-makes-fresh-start-in-europe</guid>
<pubDate><![CDATA[Mon, 13 May 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[Ford will use this month's UEFA Champions League soccer final to launch a new pan-European advertising campaign that focuses on its affordable, user-friendly technologies. It is just one aspect of a multi-faceted marketing overhaul the automaker hopes will help to stem its sales and profitability ...]]></description>
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<title><![CDATA[Mercedes USA CEO: Customer service will be 'my legacy']]></title>
<link><![CDATA[http://europe.autonews.com/article/20130510/ANE/305109995/mercedes-usa-ceo-customer-service-will-be-my-legacy]]></link>
<guid>http://europe.autonews.com/article/20130510/ANE/305109995/mercedes-usa-ceo-customer-service-will-be-my-legacy</guid>
<pubDate><![CDATA[Fri, 10 May 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[Mercedes-Benz USA CEO Steve Cannon says customer service will be "the next major battlefield for all luxury manufacturers" and will be Cannon's main priority over the next five years. "That is going to be my legacy," he said. Cannon said products from luxury-car makers "keep getting better, and the ...]]></description>
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<title><![CDATA[Ford to sponsor Detroit's annual fireworks display]]></title>
<link><![CDATA[http://www.autonews.com/article/20130508/RETAIL03/130509881/ford-to-sponsor-detroits-annual-fireworks-display]]></link>
<guid>http://www.autonews.com/article/20130508/RETAIL03/130509881/ford-to-sponsor-detroits-annual-fireworks-display</guid>
<pubDate><![CDATA[Wed, 08 May 2013 17:30:00 EDT]]></pubDate>
<description><![CDATA[DETROIT -- Ford Motor Co. has signed a multi-million-dollar deal to become the title sponsor of Detroit's annual fireworks display for the next three years. Target Corp., which had been the title sponsor of the fireworks for all but one of the past 12 years, will shift to presenting sponsor for ...]]></description>
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<title><![CDATA[Chevy courts 'girls' on social media]]></title>
<link><![CDATA[http://www.autonews.com/article/20130506/RETAIL03/305069995/chevy-courts-girls-on-social-media]]></link>
<guid>http://www.autonews.com/article/20130506/RETAIL03/305069995/chevy-courts-girls-on-social-media</guid>
<pubDate><![CDATA[Mon, 06 May 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[Boosting Chevrolet Malibu sales was deemed a top priority for Atlanta-area Chevy dealers when their regional marketing group set its priorities for 2013. But the marketing association, which represents 37 local Chevy dealerships, had reached a "saturation point" with its TV spots, says Greg Cole, ...]]></description>
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<title><![CDATA[Mercedes CEO: Customer service will be 'my legacy']]></title>
<link><![CDATA[http://www.autonews.com/article/20130506/OEM02/305069979/mercedes-ceo-customer-service-will-be-my-legacy]]></link>
<guid>http://www.autonews.com/article/20130506/OEM02/305069979/mercedes-ceo-customer-service-will-be-my-legacy</guid>
<pubDate><![CDATA[Mon, 06 May 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[Mercedes-Benz USA CEO Steve Cannon says customer service will be "the next major battlefield for all luxury manufacturers" and will be Cannon's main priority over the next five years. "That is going to be my legacy," he said. Cannon said products from luxury-car makers "keep getting better, and the ...]]></description>
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<title><![CDATA[GM pulls Chevrolet ad that includes song labeled as racist]]></title>
<link><![CDATA[http://www.autonews.com/article/20130501/RETAIL03/130509983/gm-pulls-chevrolet-ad-that-includes-song-labeled-as-racist]]></link>
<guid>http://www.autonews.com/article/20130501/RETAIL03/130509983/gm-pulls-chevrolet-ad-that-includes-song-labeled-as-racist</guid>
<pubDate><![CDATA[Wed, 01 May 2013 14:29:02 EDT]]></pubDate>
<description><![CDATA[General Motors Co., seeking to boost China sales 75 percent by 2015, apologized for a Chevrolet ad that included a song referring to "the land of Fu Manchu" where all of the girls sing "ching, ching, chop-suey," which one Chinese newspaper called racist. "Our intent was not to offend anyone and ...]]></description>
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<title><![CDATA[Once a product planner, former Renault executive Pelata now mines data]]></title>
<link><![CDATA[http://europe.autonews.com/article/20130430/ANE/305039997/once-a-product-planner-former-renault-executive-pelata-now-mines-data]]></link>
<guid>http://europe.autonews.com/article/20130430/ANE/305039997/once-a-product-planner-former-renault-executive-pelata-now-mines-data</guid>
<pubDate><![CDATA[Tue, 30 Apr 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[SAN FRANCISCO -- Former Renault COO Patrick Pelata had plenty of job possibilities after leaving the French automaker last summer. So how did the European product planner who helped revive Nissan end up selling customer-retention software from an office here on Market Street? Pelata, 57, says he ...]]></description>
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<title><![CDATA[Suicide as marketing: Oops, says Hyundai]]></title>
<link><![CDATA[http://www.autonews.com/article/20130429/RETAIL03/304299956/suicide-as-marketing-oops-says-hyundai]]></link>
<guid>http://www.autonews.com/article/20130429/RETAIL03/304299956/suicide-as-marketing-oops-says-hyundai</guid>
<pubDate><![CDATA[Mon, 29 Apr 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[British advertising is famously edgy, but a Hyundai commercial crept over the edge, depicting a man trying to kill himself in his vehicle -- and failing because the emissions are so pristine. The one-minute spot was created by the agency Innocean Europe for use in Great Britain. It shows a ...]]></description>
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<title><![CDATA[Suzuki's top-selling U.S. dealer finds a new path with Subaru]]></title>
<link><![CDATA[http://www.autonews.com/article/20130429/RETAIL07/304299998/suzukis-top-selling-u-s-dealer-finds-a-new-path-with-subaru]]></link>
<guid>http://www.autonews.com/article/20130429/RETAIL07/304299998/suzukis-top-selling-u-s-dealer-finds-a-new-path-with-subaru</guid>
<pubDate><![CDATA[Mon, 29 Apr 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[Closing up shop was not an option for Scott Pitman, America's best-selling Suzuki dealer. After Suzuki announced in November that it would stop U.S. vehicle sales this year, he couldn't fathom leaving the business and laying off 86 employees at his Suzuki of Wichita. So Pitman, 45, bought half the ...]]></description>
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<title><![CDATA[Once a product planner, Pelata now mines data]]></title>
<link><![CDATA[http://www.autonews.com/article/20130429/OEM02/304299990/once-a-product-planner-pelata-now-mines-data]]></link>
<guid>http://www.autonews.com/article/20130429/OEM02/304299990/once-a-product-planner-pelata-now-mines-data</guid>
<pubDate><![CDATA[Mon, 29 Apr 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[SAN FRANCISCO -- Former Renault COO Patrick Pelata had plenty of job possibilities after leaving the French automaker last summer. So how did the European product planner who helped revive Nissan end up selling customer-retention software from an office here on Market Street? Pelata, 57, says he ...]]></description>
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<title><![CDATA[Hyundai apologizes for UK ad that depicts suicide attempt]]></title>
<link><![CDATA[http://europe.autonews.com/article/20130426/ANE/304269972/hyundai-apologizes-for-uk-ad-that-depicts-suicide-attempt]]></link>
<guid>http://europe.autonews.com/article/20130426/ANE/304269972/hyundai-apologizes-for-uk-ad-that-depicts-suicide-attempt</guid>
<pubDate><![CDATA[Fri, 26 Apr 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[Hyundai apologized for an advertisement that sought to promote the zero emissions of its fuel-cell powered ix35 SUV by featuring a man failing to commit suicide using a hose attached to the exhaust. The spot was created by the agency Innocean Europe to use in the UK. It shows a suicide attempt ...]]></description>
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<title><![CDATA[Hyundai apologizes for U.K. commercial that depicts suicide attempt]]></title>
<link><![CDATA[http://www.autonews.com/article/20130425/RETAIL03/130429926/hyundai-apologizes-for-u-k-commercial-that-depicts-suicide-attempt]]></link>
<guid>http://www.autonews.com/article/20130425/RETAIL03/130429926/hyundai-apologizes-for-u-k-commercial-that-depicts-suicide-attempt</guid>
<pubDate><![CDATA[Thu, 25 Apr 2013 15:37:18 EDT]]></pubDate>
<description><![CDATA[For the second time in a month, an automaker has apologized for the work of an overseas marketing firm, this time for a commercial depicting a man trying to kill himself in his vehicle. The spot, created by the agency Innocean Europe for Hyundai Motor Co. to use in Great Britain, shows a suicide ...]]></description>
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<title><![CDATA[NHTSA recommends disabling built-in texting, Web browsing]]></title>
<link><![CDATA[http://www.autonews.com/article/20130423/OEM11/130429968/nhtsa-recommends-disabling-built-in-texting-web-browsing]]></link>
<guid>http://www.autonews.com/article/20130423/OEM11/130429968/nhtsa-recommends-disabling-built-in-texting-web-browsing</guid>
<pubDate><![CDATA[Tue, 23 Apr 2013 13:50:28 EDT]]></pubDate>
<description><![CDATA[WASHINGTON -- Federal regulators, moving to curb distracted driving, issued final voluntary safety guidelines today that would disable certain in-vehicle functions such as manual texting, Web browsing and video phoning while driving. Automakers should do more to keep drivers' eyes on the road and ...]]></description>
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<title><![CDATA[GM-VW China rivalry heats up as both see 3 million auto sales]]></title>
<link><![CDATA[http://europe.autonews.com/article/20130421/ANE/304219945/gm-vw-china-rivalry-heats-up-as-both-see-3-million-auto-sales]]></link>
<guid>http://europe.autonews.com/article/20130421/ANE/304219945/gm-vw-china-rivalry-heats-up-as-both-see-3-million-auto-sales</guid>
<pubDate><![CDATA[Sun, 21 Apr 2013 08:23:51 EDT]]></pubDate>
<description><![CDATA[SHANGHAI (Bloomberg) -- General Motors Co. and Volkswagen, the largest foreign carmakers in China, both forecast sales will climb to 3 million vehicles in the country this year as the rivalry heats up for a second year. GM is "cautiously optimistic" and expects its sales to reach that level if ...]]></description>
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<title><![CDATA[GM-VW China rivalry heats up as both see 3 million auto sales]]></title>
<link><![CDATA[http://www.autonews.com/article/20130421/GLOBAL03/130429991/gm-vw-china-rivalry-heats-up-as-both-see-3-million-auto-sales]]></link>
<guid>http://www.autonews.com/article/20130421/GLOBAL03/130429991/gm-vw-china-rivalry-heats-up-as-both-see-3-million-auto-sales</guid>
<pubDate><![CDATA[Sun, 21 Apr 2013 08:23:51 EDT]]></pubDate>
<description><![CDATA[SHANGHAI (Bloomberg) -- General Motors Co. and Volkswagen AG, the largest foreign carmakers in China, both forecast sales will climb to 3 million vehicles in the country this year as the rivalry heats up for a second year. GM is "cautiously optimistic" and expects its sales to reach that level if ...]]></description>
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<title><![CDATA[Texas dealers confront aftermath of destruction]]></title>
<link><![CDATA[http://www.autonews.com/article/20130418/RETAIL07/130419886/texas-dealers-confront-aftermath-of-destruction]]></link>
<guid>http://www.autonews.com/article/20130418/RETAIL07/130419886/texas-dealers-confront-aftermath-of-destruction</guid>
<pubDate><![CDATA[Thu, 18 Apr 2013 15:30:57 EDT]]></pubDate>
<description><![CDATA[Greg May Chevrolet in West, Texas, is coping with damage and devastation. Last night, a blast at a fertilizer plant one mile from the store killed about 14 people and injured more than 150, The Wall Street Journal reported Thursday, citing the city's mayor, Tommy Muska. Muska said earlier as many ...]]></description>
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<title><![CDATA[Social media aid Visteon design]]></title>
<link><![CDATA[http://www.autonews.com/article/20130415/OEM03/304159994/social-media-aid-visteon-design]]></link>
<guid>http://www.autonews.com/article/20130415/OEM03/304159994/social-media-aid-visteon-design</guid>
<pubDate><![CDATA[Mon, 15 Apr 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[Visteon Corp. is using social media-style software to share part designs with potential customers and employees, a process it says will help speed new products to market. Over the 18 months Visteon needed to develop its new futuristic concept car, the e-Bee, the supplier regularly sent 3D designs ...]]></description>
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<title><![CDATA[GM likes Facebook again -- but just a little]]></title>
<link><![CDATA[http://www.autonews.com/article/20130415/RETAIL03/304159961/gm-likes-facebook-again-but-just-a-little]]></link>
<guid>http://www.autonews.com/article/20130415/RETAIL03/304159961/gm-likes-facebook-again-but-just-a-little</guid>
<pubDate><![CDATA[Mon, 15 Apr 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[Last week's news that General Motors will resume paid advertising on Facebook generated plenty of headlines, but the spending will be just a drop in GM's big advertising bucket -- less than what the company spends on billboards. Last May, GM's now-departed marketing chief Joel Ewanick decided to ...]]></description>
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