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<title><![CDATA[RSS for Soichiro Honda]]></title>
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<link><![CDATA[http://search.autonews.com/]]></link>
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<title><![CDATA[Can Akio be the Steve Jobs of Lexus?]]></title>
<link><![CDATA[http://www.autonews.com/article/20130513/OEM02/305139959/can-akio-be-the-steve-jobs-of-lexus]]></link>
<guid>http://www.autonews.com/article/20130513/OEM02/305139959/can-akio-be-the-steve-jobs-of-lexus</guid>
<pubDate><![CDATA[Mon, 13 May 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[Toyota Motor Corp. President Akio Toyoda wants to take personal responsibility for injecting design and performance pizazz into the Lexus brand. In essence, Toyoda is setting out to be the automaker's equivalent of the late Steve Jobs, the legendary boss of Apple. A story in last week's Automotive ...]]></description>
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<title><![CDATA[Is Akio Toyoda cut from the Steve Jobs mold?]]></title>
<link><![CDATA[http://www.autonews.com/article/20130508/BLOG06/130509887/is-akio-toyoda-cut-from-the-steve-jobs-mold]]></link>
<guid>http://www.autonews.com/article/20130508/BLOG06/130509887/is-akio-toyoda-cut-from-the-steve-jobs-mold</guid>
<pubDate><![CDATA[Wed, 08 May 2013 12:48:55 EDT]]></pubDate>
<description><![CDATA[Toyota Motor Corp. President Akio Toyoda wants to take personal responsibility for injecting design and performance pizazz into the Lexus brand. In essence, Toyoda is setting out to be the automaker's equivalent of the late Steve Jobs, the legendary boss of Apple. An excellent story in this week's ...]]></description>
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<title><![CDATA[Under Reuss, racing spurs urgency in GM product development]]></title>
<link><![CDATA[http://www.autonews.com/article/20130223/OEM06/302239995/under-reuss-racing-spurs-urgency-in-gm-product-development]]></link>
<guid>http://www.autonews.com/article/20130223/OEM06/302239995/under-reuss-racing-spurs-urgency-in-gm-product-development</guid>
<pubDate><![CDATA[Sat, 23 Feb 2013 00:01:00 EST]]></pubDate>
<description><![CDATA[DAYTONA BEACH, Fla. (Bloomberg) -- When the Daytona 500 starts this weekend with Danica Patrick in the pole position driving her Chevrolet SS, General Motors will be seeking something more than a winner's trophy: adding a greater sense of urgency to GM product development. Mark Reuss, GM's North ...]]></description>
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<title><![CDATA[QUOTES: Accord draws praise, barbs, respect through the years]]></title>
<link><![CDATA[http://www.autonews.com/article/20120808/OEM/120809863/1273]]></link>
<guid>http://www.autonews.com/article/20120808/OEM/120809863/1273</guid>
<pubDate><![CDATA[Wed, 08 Aug 2012 07:00:00 EDT]]></pubDate>
<description><![CDATA[Editor's note: Update corrects Lee Iacocca's title at Ford . The Honda Accord has drawn praise, respect and even scorn since its U.S. debut in 1976 as a hatchback. But it also set new benchmarks for affordable family sedans through the years. A look back at what various people have had to say about ...]]></description>
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<title><![CDATA[Honda banks on racing enthusiast to win back U.S. product 'praise']]></title>
<link><![CDATA[http://www.autonews.com/article/20120616/OEM02/306169999/1273]]></link>
<guid>http://www.autonews.com/article/20120616/OEM02/306169999/1273</guid>
<pubDate><![CDATA[Sat, 16 Jun 2012 00:01:00 EDT]]></pubDate>
<description><![CDATA[Erik Berkman's iPhone wallpaper isn't of his wife, children or dog. When Honda Motor Co.'s new North American development chief gets a text message, he sees a background picture of the automaker's V-6 IndyCar racing engine. Dario Franchitti won the Indianapolis 500 last month using the engine ...]]></description>
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<title><![CDATA[Honda fights for its soul after Civic bruising]]></title>
<link><![CDATA[http://www.autonews.com/article/20120303/RETAIL01/120309953/1427]]></link>
<guid>http://www.autonews.com/article/20120303/RETAIL01/120309953/1427</guid>
<pubDate><![CDATA[Sat, 03 Mar 2012 00:01:00 EST]]></pubDate>
<description><![CDATA[TOKYO/DETROIT (Reuters) -- The future of Honda Motor Co. may rest with a pair of contrarian Japanese car engineers working from a drab Tokyo suburb with a hotline to the boardroom. Their mission: just say no. Honda's creative directors Toshinobu Minami and Yoshinori Asahi are out to kill any ...]]></description>
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<title><![CDATA[Acura's bargain birth]]></title>
<link><![CDATA[http://www.autonews.com/article/20110502/RETAIL03/305029991/1117]]></link>
<guid>http://www.autonews.com/article/20110502/RETAIL03/305029991/1117</guid>
<pubDate><![CDATA[Mon, 02 May 2011 00:01:00 EDT]]></pubDate>
<description><![CDATA[The idea seemed almost ludicrous to Tom Elliott back in 1982, but there it was in black and white on Honda Motor Co.'s strategic product plan. Elliott's bosses in Japan had decided to sell a car priced at more than $20,000 in the United States, taking the Japanese brand dramatically upscale. And ...]]></description>
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<title><![CDATA[Honda plans rapid-fire launch of 2012 Civics]]></title>
<link><![CDATA[http://www.autonews.com/article/20110117/RETAIL03/301179998/1115]]></link>
<guid>http://www.autonews.com/article/20110117/RETAIL03/301179998/1115</guid>
<pubDate><![CDATA[Mon, 17 Jan 2011 00:01:00 EST]]></pubDate>
<description><![CDATA[DETROIT -- Honda will take a hurry-up approach when launching its delayed Civic family in April. Unlike past Civic rollouts -- which spread the debuts of model types and variations over months and even years -- Honda will launch every variety of the 2012 Civic within weeks of each other, said John ...]]></description>
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<title><![CDATA[Honda's emphasis on U.S. production protects profits]]></title>
<link><![CDATA[http://www.autonews.com/article/20100823/OEM01/100829987/1329]]></link>
<guid>http://www.autonews.com/article/20100823/OEM01/100829987/1329</guid>
<pubDate><![CDATA[Mon, 23 Aug 2010 00:01:00 EDT]]></pubDate>
<description><![CDATA[LOS ANGELES (Bloomberg) -- Honda Motor Co. became the first Japanese automaker to build cars in the U.S. 28 years ago in part to fulfill a long-held goal of founder Soichiro Honda. The company's success in shifting production is shielding profits from the yen's advance to a 15-year high against the ...]]></description>
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<title><![CDATA[In a hybrid world, Honda counts on traditional engines]]></title>
<link><![CDATA[http://www.autonews.com/article/20090629/GLOBAL02/306299849]]></link>
<guid>http://www.autonews.com/article/20090629/GLOBAL02/306299849</guid>
<pubDate><![CDATA[Mon, 29 Jun 2009 00:00:00 EDT]]></pubDate>
<description><![CDATA[As an engineering student in the 1960s, Takeo Fukui picked the analysis of nitrogen dioxide emissions as his senior thesis with one goal in mind: joining Honda Motor to get a foothold in the world of racing. He made the cut — but, as luck would have it, Honda pulled out of racing that same year, in ...]]></description>
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<title><![CDATA[Honda bike was the setting for mental love]]></title>
<link><![CDATA[http://www.autonews.com/article/20090608/OEM02/306089812]]></link>
<guid>http://www.autonews.com/article/20090608/OEM02/306089812</guid>
<pubDate><![CDATA[Mon, 08 Jun 2009 00:00:00 EDT]]></pubDate>
<description><![CDATA[John Marin, the former Western manager for Sports Illustrated in Los Angeles, hosted founder Soichiro Honda for dinner in the 1960s.]]></description>
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<title><![CDATA[Honda's need for speed]]></title>
<link><![CDATA[http://www.autonews.com/article/20090608/GLOBAL02/306089791]]></link>
<guid>http://www.autonews.com/article/20090608/GLOBAL02/306089791</guid>
<pubDate><![CDATA[Mon, 08 Jun 2009 00:00:00 EDT]]></pubDate>
<description><![CDATA[Honda's involvement in racing is long and legendary. It has participated in Formula One, CART, Indy Racing League, IndyCar Series, motorcycle, motocross, sports car and touring car racing. It began with founder Soichiro Honda, who at the age of 22 adapted a V-8 Curtiss-Wright aircraft engine to a ...]]></description>
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<title><![CDATA[The Honda Way is unpredictable, contrarian and successful]]></title>
<link><![CDATA[http://www.autonews.com/article/20090608/GLOBAL02/306089786]]></link>
<guid>http://www.autonews.com/article/20090608/GLOBAL02/306089786</guid>
<pubDate><![CDATA[Mon, 08 Jun 2009 00:00:00 EDT]]></pubDate>
<description><![CDATA[The U.S. auto industry has the usual way of doing things. And the Honda Way. It is not a corporate mission statement or prescribed set of company rules. It is more like a reminder floating in the corporate culture that Honda must see around corners better than competitors. For outsiders, Honda's ...]]></description>
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<title><![CDATA[FROM OUR ARCHIVES: GM's white(-haired) knight of product pizazz]]></title>
<link><![CDATA[http://www.autonews.com/article/20090209/ZZZ_SPECIAL/309269998]]></link>
<guid>http://www.autonews.com/article/20090209/ZZZ_SPECIAL/309269998</guid>
<pubDate><![CDATA[Mon, 09 Feb 2009 00:00:00 EST]]></pubDate>
<description><![CDATA[In 2001, with seven years left to go in General Motors' first century, CEO Rick Wagoner knew that his product lineup badly needed upgrading if the company was going to have a second hundred years. GM had lost its product mojo long before. GM's car lineup had the appeal of hospital food. With the ...]]></description>
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<title><![CDATA[A what-if scenario: Bob Lutz, Honda dealer]]></title>
<link><![CDATA[http://www.autonews.com/article/20081003/ZZZ_SPECIAL/310039943]]></link>
<guid>http://www.autonews.com/article/20081003/ZZZ_SPECIAL/310039943</guid>
<pubDate><![CDATA[Fri, 03 Oct 2008 00:00:00 EDT]]></pubDate>
<description><![CDATA[In the summer of 1958, Marine Lt. Bob Lutz and Lt. Pete Defty were trying hard to come up with $100,000. The two pilots, both stationed in Japan, wanted to start importing and distributing an up-and-coming motorcycle brand, Honda, in the United States. Company founder Soichiro Honda, in a meeting ...]]></description>
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<title><![CDATA[A what-if scenario: Bob Lutz, Honda dealer]]></title>
<link><![CDATA[http://www.autonews.com/article/20080914/OEM02/309149955]]></link>
<guid>http://www.autonews.com/article/20080914/OEM02/309149955</guid>
<pubDate><![CDATA[Sun, 14 Sep 2008 00:00:00 EDT]]></pubDate>
<description><![CDATA[In the summer of 1958, Marine Lt. Bob Lutz and Lt. Pete Defty were trying hard to come up with $100,000. The two pilots, both stationed in Japan, wanted to start importing and distributing an up-and-coming motorcycle brand, Honda, in the United States. Company founder Soichiro Honda, in a meeting ...]]></description>
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<title><![CDATA[Honda brings Mugen name to U.S.]]></title>
<link><![CDATA[http://www.autonews.com/article/20061106/SUB/61102025]]></link>
<guid>http://www.autonews.com/article/20061106/SUB/61102025</guid>
<pubDate><![CDATA[Mon, 06 Nov 2006 00:00:00 EST]]></pubDate>
<description><![CDATA[Honda is launching a new performance trim level in the United States and giving it a name that is well known in Asia. The limited-edition Mugen Civic Si sedan will debut next spring. It is a more extreme version of the Civic Si performance sedan that went on sale Wednesday, Nov. 1.]]></description>
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<title><![CDATA[THE YOUNG TIGERS]]></title>
<link><![CDATA[http://www.autonews.com/article/20050110/SUB/501100823]]></link>
<guid>http://www.autonews.com/article/20050110/SUB/501100823</guid>
<pubDate><![CDATA[Mon, 10 Jan 2005 00:00:00 EST]]></pubDate>
<description><![CDATA[Today, Li Shufu is one of the young Turks behind China's Young Tigers - the tiny, intrepid and highly ambitious carmakers that, less than a decade ago, didn't exist. The biggest of the Tigers are led by three scrappy, high-energy businessmen whose companies reflect their personalities. The Tigers ...]]></description>
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<title><![CDATA[DESIGN: Retro designs are all the rage]]></title>
<link><![CDATA[http://www.autonews.com/article/20040920/SUB/409200706]]></link>
<guid>http://www.autonews.com/article/20040920/SUB/409200706</guid>
<pubDate><![CDATA[Mon, 20 Sep 2004 00:00:00 EDT]]></pubDate>
<description><![CDATA[From the New Beetle to the new Mustang, from the PT to the GT, retro automotive designs are hot. Displayed here are a variety of recent retro designs, with commentary and even a letter grade - from author Larry Edsall.]]></description>
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<title><![CDATA[25 YEARS OF HONDA IN THE U.S.A.: New methods made waves, then won respect]]></title>
<link><![CDATA[http://www.autonews.com/article/20040906/SUB/409060736]]></link>
<guid>http://www.autonews.com/article/20040906/SUB/409060736</guid>
<pubDate><![CDATA[Mon, 06 Sep 2004 00:00:00 EDT]]></pubDate>
<description><![CDATA[Honda's decision to make cars in U.S. factories with U.S. workers was unpopular among a group that might have been expected to support it: Honda's U.S. dealers.]]></description>
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<title><![CDATA[25 YEARS OF HONDA IN THE U.S.A.: Import curbs stimulated Honda's U.S. growth]]></title>
<link><![CDATA[http://www.autonews.com/article/20040906/SUB/409060738]]></link>
<guid>http://www.autonews.com/article/20040906/SUB/409060738</guid>
<pubDate><![CDATA[Mon, 06 Sep 2004 00:00:00 EDT]]></pubDate>
<description><![CDATA[When Mike Tolleson started selling cars in Wisconsin 20 years ago, he says customers who wanted to test drive Hondas "lined up like they were waiting for a ride at the fair."]]></description>
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<title><![CDATA[25 YEARS OF HONDA IN THE U.S.A.: Founder's influence was felt at first U.S. plant]]></title>
<link><![CDATA[http://www.autonews.com/article/20040906/SUB/409060731]]></link>
<guid>http://www.autonews.com/article/20040906/SUB/409060731</guid>
<pubDate><![CDATA[Mon, 06 Sep 2004 00:00:00 EDT]]></pubDate>
<description><![CDATA[Honda's Marysville, Ohio, factory was built long after Soichiro Honda retired, but the company founder played a major role in the decision to assemble cars in the United States.]]></description>
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<title><![CDATA[HONDA: 25 years of American manufacturing]]></title>
<link><![CDATA[http://www.autonews.com/article/20040906/SUB/409060711]]></link>
<guid>http://www.autonews.com/article/20040906/SUB/409060711</guid>
<pubDate><![CDATA[Mon, 06 Sep 2004 00:00:00 EDT]]></pubDate>
<description><![CDATA[Twenty-five years ago this month, Honda began building motorcycles at a factory in Marysville, Ohio. It was the beginning of a new era. Three years later, Honda was producing cars in Marysville -- the first Japanese company to build automobiles in the United States. This special section of ...]]></description>
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<title><![CDATA[25 YEARS OF HONDA IN THE U.S.A.: Ohio crew blazed new trail for going global]]></title>
<link><![CDATA[http://www.autonews.com/article/20040906/SUB/409060728]]></link>
<guid>http://www.autonews.com/article/20040906/SUB/409060728</guid>
<pubDate><![CDATA[Mon, 06 Sep 2004 00:00:00 EDT]]></pubDate>
<description><![CDATA[Honda's first U.S. manufacturing bosses didn't merely change the way cars were built in the United States. They also rewrote the book on how companies approached international operations.]]></description>
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<title><![CDATA[Honda gets a woman's touch]]></title>
<link><![CDATA[http://www.autonews.com/article/20040802/SUB/408020728]]></link>
<guid>http://www.autonews.com/article/20040802/SUB/408020728</guid>
<pubDate><![CDATA[Mon, 02 Aug 2004 00:00:00 EDT]]></pubDate>
<description><![CDATA[Honda needed a woman in its Life - and getting one made all the difference for the little Japan minicar. A few feminine touches on the 660cc economy car, courtesy of Yasuko Matsuyama have perked up sales since the car was redesigned last September.]]></description>
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