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<title><![CDATA[Porsche to keep U.S. ad account with Cramer-Krasselt]]></title>
<link><![CDATA[http://www.autonews.com/article/20130520/RETAIL03/130529987/porsche-to-keep-u-s-ad-account-with-cramer-krasselt]]></link>
<guid>http://www.autonews.com/article/20130520/RETAIL03/130529987/porsche-to-keep-u-s-ad-account-with-cramer-krasselt</guid>
<pubDate><![CDATA[Mon, 20 May 2013 19:16:59 EDT]]></pubDate>
<description><![CDATA[Porsche, after a six-month review of advertising agencies, has opted to keep its creative advertising account for the United States parked at Cramer-Krasselt, the incumbent agency that has held the account since 2007. The search was launched nearly six months ago, and was narrowed down to five ...]]></description>
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<title><![CDATA[Chevy joins 'Mad Men' buzz on Twitter]]></title>
<link><![CDATA[http://www.autonews.com/article/20130520/RETAIL03/130529988/chevy-joins-mad-men-buzz-on-twitter]]></link>
<guid>http://www.autonews.com/article/20130520/RETAIL03/130529988/chevy-joins-mad-men-buzz-on-twitter</guid>
<pubDate><![CDATA[Mon, 20 May 2013 16:11:03 EDT]]></pubDate>
<description><![CDATA[Chevrolet brought some more attention to its role in "Mad Men" on Twitter after last night's episode. AMC's television drama "Mad Men" follows a fictional New York advertising agency in the late 1960s, which currently is working on a campaign for the Chevrolet Vega. Chevy sent two tweets last night ...]]></description>
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<title><![CDATA[Acura seeks image boost by reviving NSX in Ohio]]></title>
<link><![CDATA[http://www.autonews.com/article/20130520/OEM01/305209977/acura-seeks-image-boost-by-reviving-nsx-in-ohio]]></link>
<guid>http://www.autonews.com/article/20130520/OEM01/305209977/acura-seeks-image-boost-by-reviving-nsx-in-ohio</guid>
<pubDate><![CDATA[Mon, 20 May 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[MARYSVILLE, Ohio -- Honda officials hope the revived Acura NSX, an advanced hybrid sports car scheduled to arrive in 2015, will strengthen Acura's luxury footing. "We have a very clear understanding of the high customer expectations luxury buyers around the world have for a supercar, and our ...]]></description>
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<title><![CDATA[Auto marketers want TV viewers to reach for another device]]></title>
<link><![CDATA[http://www.autonews.com/article/20130520/RETAIL03/305209961/auto-marketers-want-tv-viewers-to-reach-for-another-device]]></link>
<guid>http://www.autonews.com/article/20130520/RETAIL03/305209961/auto-marketers-want-tv-viewers-to-reach-for-another-device</guid>
<pubDate><![CDATA[Mon, 20 May 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[LOS ANGELES -- TV promotions still reach the biggest audiences, but auto marketers say the greatest untapped potential lies with consumers poised to use other devices to respond quickly to what they see on screen. Marketing executives see a gold mine in viewers who turn to their laptops, tablets or ...]]></description>
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<title><![CDATA[Online video has changed how auto marketers connect with customers]]></title>
<link><![CDATA[http://www.autonews.com/article/20130520/RETAIL03/305209950/online-video-has-changed-how-auto-marketers-connect-with-customers]]></link>
<guid>http://www.autonews.com/article/20130520/RETAIL03/305209950/online-video-has-changed-how-auto-marketers-connect-with-customers</guid>
<pubDate><![CDATA[Mon, 20 May 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[LOS ANGELES -- Chrysler-Fiat marketing chief Olivier Francois hopes he has this summer's pop-music hit in his back pocket, the thumping soundtrack to a Fiat 500 commercial that has evolved into a full-length, party-themed video for a song with "Fiat" in its title. "If it works, we will have written ...]]></description>
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<title><![CDATA[Snap-Happy]]></title>
<link><![CDATA[http://www.autonews.com/article/20130520/RETAIL07/305209988/snap-happy]]></link>
<guid>http://www.autonews.com/article/20130520/RETAIL07/305209988/snap-happy</guid>
<pubDate><![CDATA[Mon, 20 May 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[Donna Gebers, general manager of East Bay BMW and East Bay Mini in Pleasanton, Calif., makes no apologies for including at least 60 photos of each used vehicle that the dealerships list with online shopping sites. Today's car buyers shop predominantly online and like visual evidence of a vehicle's ...]]></description>
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<title><![CDATA[Jaguar launches plan to spruce up U.S. stores]]></title>
<link><![CDATA[http://europe.autonews.com/article/20130517/ANE/305179991/jaguar-launches-plan-to-spruce-up-u-s-stores]]></link>
<guid>http://europe.autonews.com/article/20130517/ANE/305179991/jaguar-launches-plan-to-spruce-up-u-s-stores</guid>
<pubDate><![CDATA[Fri, 17 May 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[Jaguar is rolling out a plan to refurbish its U.S. dealerships in preparation for a wave of new products. Regional Jaguar teams are going "door-to-door" to discuss the new corporate identity standards, starting with about 50 older stores, said Andy Goss, CEO of Jaguar Land Rover North America. He ...]]></description>
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<title><![CDATA[Honda returns to F1 racing as engine supplier]]></title>
<link><![CDATA[http://www.autonews.com/article/20130516/OEM06/305169967/honda-returns-to-f1-racing-as-engine-supplier]]></link>
<guid>http://www.autonews.com/article/20130516/OEM06/305169967/honda-returns-to-f1-racing-as-engine-supplier</guid>
<pubDate><![CDATA[Thu, 16 May 2013 03:49:21 EDT]]></pubDate>
<description><![CDATA[TOKYO (Bloomberg) -- Honda Motor Co. will return to Formula One as an engine supplier to help develop vehicle technology after exiting the racing series in 2008. Honda will provide motors to its former F1 racing partner McLaren Automotive Ltd. starting in 2015, Takanobu Ito, president of the ...]]></description>
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<title><![CDATA[3 pet peeves about dealers and FandI]]></title>
<link><![CDATA[http://www.autonews.com/article/20130515/FINANCE_AND_INSURANCE/130519947/3-pet-peeves-about-dealers-and-fi]]></link>
<guid>http://www.autonews.com/article/20130515/FINANCE_AND_INSURANCE/130519947/3-pet-peeves-about-dealers-and-fi</guid>
<pubDate><![CDATA[Wed, 15 May 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[Tom Hudson, a veteran attorney whose firm serves dealers and auto lenders, says some illegal FandI practices never seem to go away completely despite the best efforts of attorneys, lenders, FandI trainers, government regulators and dealership management to eliminate them. Hudson, a partner at Hudson Cook in Hanover, Md., shared three of his longstanding pet peeves in dealership FandI with Automotive News Special Correspondent Jim Henry. What practices make you say, "I can't believe anyone is still doing that!" Dealers who tell customers: "We can't get you financed unless you buy that $1,500 extended warranty." Or GAP or etch or whatever. Dealers who tell customers: "You don't qualify for credit, but we can get you financed if your wife (or husband) signs with you." Dealers who tell customers: "Oh, that's our Internet price for the car. It's for good credit customers. Your credit's lousy, so you'll need to pay more for the car." Lenders ask for co-signers all the time, don't they? Those facts describe a slam-dunk [Equal Credit Opportunity Act]]]><![CDATA[ Reg. B violation. A creditor may ask for a guarantor or co-signer if the applicant's credit is weak but cannot ask that a spouse be the guarantor or co-signer. What's wrong with saying, "Your credit's lousy, you'll need to pay more for the car?" Any difference between the car price for a good credit customer and a bad credit customer is a finance charge, for federal purposes and probably for state law purposes as well. So the right answer should be what? "Your credit's lousy, you'll need to pay a higher interest rate for the car, but the price is still the price we quoted in our advertising?" Your last sentence is the right answer. Do you worry about criticizing clients -- or potential clients -- in print? If they're violating the law, I don't have a problem criticizing them.]]></description>
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<title><![CDATA[Shaq: No grease needed to slide into my LaCrosse]]></title>
<link><![CDATA[http://www.autonews.com/article/20130514/BLOG06/130519944/shaq-no-grease-needed-to-slide-into-my-lacrosse]]></link>
<guid>http://www.autonews.com/article/20130514/BLOG06/130519944/shaq-no-grease-needed-to-slide-into-my-lacrosse</guid>
<pubDate><![CDATA[Tue, 14 May 2013 16:21:28 EDT]]></pubDate>
<description><![CDATA[Can Shaquille O'Neal really fit into a Buick LaCrosse? The debate continues, but Buick has to love the humorous PR its giant pitchman generates. Last night was a shining example. The brand, trying to lose its grandfatherly image and appeal to younger buyers, was thrust into the millennial-dominated ...]]></description>
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<title><![CDATA[Honda to convert Ohio seat plant for Acura NSX output]]></title>
<link><![CDATA[http://www.autonews.com/article/20130514/OEM04/130519952/honda-to-convert-ohio-seat-plant-for-acura-nsx-output]]></link>
<guid>http://www.autonews.com/article/20130514/OEM04/130519952/honda-to-convert-ohio-seat-plant-for-acura-nsx-output</guid>
<pubDate><![CDATA[Tue, 14 May 2013 11:00:00 EDT]]></pubDate>
<description><![CDATA[MARYSVILLE, Ohio -- Honda Motor Co. said today it will invest $70 million to convert a former seat plant here to assemble the next-generation Acura NSX. The plant will be staffed with about 100 specially trained production workers and equipped with robots to build the gasoline-electric hybrid ...]]></description>
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<title><![CDATA[Akerson sees GM profits streaming from in-vehicle connections]]></title>
<link><![CDATA[http://www.autonews.com/article/20130513/OEM06/130519969/akerson-sees-gm-profits-streaming-from-in-vehicle-connections]]></link>
<guid>http://www.autonews.com/article/20130513/OEM06/130519969/akerson-sees-gm-profits-streaming-from-in-vehicle-connections</guid>
<pubDate><![CDATA[Mon, 13 May 2013 12:33:08 EDT]]></pubDate>
<description><![CDATA[DETROIT (Bloomberg) -- One of the first things Dan Akerson did as CEO of General Motors Co. in 2010 was dive into the automaker's telecommunications business to get more profit from that in-car connection. The former telecom executive wanted to know when GM could boost the speed of data services ...]]></description>
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<title><![CDATA[Volvo jabs Germans, stresses sensible luxury]]></title>
<link><![CDATA[http://www.autonews.com/article/20130513/RETAIL03/305139958/volvo-jabs-germans-stresses-sensible-luxury]]></link>
<guid>http://www.autonews.com/article/20130513/RETAIL03/305139958/volvo-jabs-germans-stresses-sensible-luxury</guid>
<pubDate><![CDATA[Mon, 13 May 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[Volvo's new brand awareness campaign pokes fun at German competitors, touting Volvos as less flashy and more sensible. The integrated campaign of TV, print, billboard and digital marketing, launched two weeks ago, moves away from Volvo's traditional safety-oriented ads. "They are very much ...]]></description>
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<title><![CDATA[Chevy aims new Vette at Porsche buyers]]></title>
<link><![CDATA[http://www.autonews.com/article/20130513/RETAIL03/305139998/chevy-aims-new-vette-at-porsche-buyers]]></link>
<guid>http://www.autonews.com/article/20130513/RETAIL03/305139998/chevy-aims-new-vette-at-porsche-buyers</guid>
<pubDate><![CDATA[Mon, 13 May 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[Chevrolet says the 2014 Corvette Stingray hitting showrooms this fall is a worthy alternative to Porsche two-seaters. General Motors and Chevrolet's ad agency, Commonwealth of Detroit, are plotting an ambitious marketing strategy for one of GM's biggest launches of the year. Chevrolet will market ...]]></description>
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<title><![CDATA[Really, Don Draper? You want the Vega account?]]></title>
<link><![CDATA[http://www.autonews.com/article/20130513/RETAIL03/305139982/really-don-draper-you-want-the-vega-account]]></link>
<guid>http://www.autonews.com/article/20130513/RETAIL03/305139982/really-don-draper-you-want-the-vega-account</guid>
<pubDate><![CDATA[Mon, 13 May 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[It looks like the popular AMC series "Mad Men," about a fictional New York advertising agency in the late 1960s, is trading in its Jaguar business for a Chevrolet Vega. A recent episode, set in 1968, has a storyline depicting the agency jettisoning Jaguar as a client in favor of a deal with General ...]]></description>
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<title><![CDATA[Nismo marketing pitch: A day at the racetrack]]></title>
<link><![CDATA[http://www.autonews.com/article/20130513/RETAIL03/305139973/nismo-marketing-pitch-a-day-at-the-racetrack]]></link>
<guid>http://www.autonews.com/article/20130513/RETAIL03/305139973/nismo-marketing-pitch-a-day-at-the-racetrack</guid>
<pubDate><![CDATA[Mon, 13 May 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[NASHVILLE -- Nissan Motor Co. thinks a spin around a racetrack will attract shoppers better than traditional advertising to its new Nismo performance models. So as part of the automaker's relaunch of its Nismo subbrand in the United States, Nissan this summer will begin hosting Nismo Performance ...]]></description>
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<title><![CDATA[Marketer uses customers' voices to tell the Ford story]]></title>
<link><![CDATA[http://www.autonews.com/article/20130513/RETAIL03/305139991/marketer-uses-customers-voices-to-tell-the-ford-story]]></link>
<guid>http://www.autonews.com/article/20130513/RETAIL03/305139991/marketer-uses-customers-voices-to-tell-the-ford-story</guid>
<pubDate><![CDATA[Mon, 13 May 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[Toby Barlow, chief creative officer of the Team Detroit ad agency, has the job of telling the Ford brand story. Barlow and Team Detroit have relied heavily on customer testimonials. In the most recent campaign, called the EcoBoost Challenge, customers of other brands drive Ford vehicles on a track ...]]></description>
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<title><![CDATA[Chevy pitches more than heritage ahead of key launches]]></title>
<link><![CDATA[http://www.autonews.com/article/20130513/RETAIL03/305139990/chevy-pitches-more-than-heritage-ahead-of-key-launches]]></link>
<guid>http://www.autonews.com/article/20130513/RETAIL03/305139990/chevy-pitches-more-than-heritage-ahead-of-key-launches</guid>
<pubDate><![CDATA[Mon, 13 May 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[This year, Chevrolet is rolling out 13 new or redesigned vehicles, including some of its most important nameplates, such as the Silverado full-sized pickup, Impala large sedan and the seventh-generation Corvette. The busy launch schedule comes at a time of flux for Chevrolet marketing. The brand is ...]]></description>
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<title><![CDATA[Acura's new ad agency targets buyers from luxury rivals]]></title>
<link><![CDATA[http://www.autonews.com/article/20130513/RETAIL03/305139996/acuras-new-ad-agency-targets-buyers-from-luxury-rivals]]></link>
<guid>http://www.autonews.com/article/20130513/RETAIL03/305139996/acuras-new-ad-agency-targets-buyers-from-luxury-rivals</guid>
<pubDate><![CDATA[Mon, 13 May 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[Alex Leikikh, the son of Russian immigrants to Minnesota, had key posts at agencies Leo Burnett and Fallon -- working at Fallon on the BMW account -- before being named president of Mullen's headquarters office in Boston. This year, his team made an emotion-filled pitch to win the Acura business. ...]]></description>
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<title><![CDATA[Ford makes fresh start in Europe]]></title>
<link><![CDATA[http://europe.autonews.com/article/20130513/ANE/305139999/ford-makes-fresh-start-in-europe]]></link>
<guid>http://europe.autonews.com/article/20130513/ANE/305139999/ford-makes-fresh-start-in-europe</guid>
<pubDate><![CDATA[Mon, 13 May 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[Ford will use this month's UEFA Champions League soccer final to launch a new pan-European advertising campaign that focuses on its affordable, user-friendly technologies. It is just one aspect of a multi-faceted marketing overhaul the automaker hopes will help to stem its sales and profitability ...]]></description>
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<title><![CDATA[Automakers grow adept at targeting ads to Internet surfers]]></title>
<link><![CDATA[http://www.autonews.com/article/20130513/RETAIL03/305139970/automakers-grow-adept-at-targeting-ads-to-internet-surfers]]></link>
<guid>http://www.autonews.com/article/20130513/RETAIL03/305139970/automakers-grow-adept-at-targeting-ads-to-internet-surfers</guid>
<pubDate><![CDATA[Mon, 13 May 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[LOS ANGELES -- The digital age has spawned effective ways for auto marketers to swipe customers from competitors. By monitoring the online shopping habits of millions of consumers, marketers can place online ads in front of shoppers quickly and precisely. "If you go to Edmunds and shop for a RAV4, ...]]></description>
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<title><![CDATA[Jaguar launches plan to spruce up stores]]></title>
<link><![CDATA[http://www.autonews.com/article/20130513/RETAIL07/305139948/jaguar-launches-plan-to-spruce-up-stores]]></link>
<guid>http://www.autonews.com/article/20130513/RETAIL07/305139948/jaguar-launches-plan-to-spruce-up-stores</guid>
<pubDate><![CDATA[Mon, 13 May 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[Jaguar is rolling out a plan to refurbish its U.S. dealerships in preparation for a wave of new products. Regional Jaguar teams are going "door-to-door" to discuss the new corporate identity standards, starting with about 50 older stores, said Andy Goss, CEO of Jaguar Land Rover North America. He ...]]></description>
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<title><![CDATA[Hyundai sets new TV spots to reggae beat]]></title>
<link><![CDATA[http://www.autonews.com/article/20130513/RETAIL03/305139952/hyundai-sets-new-tv-spots-to-reggae-beat]]></link>
<guid>http://www.autonews.com/article/20130513/RETAIL03/305139952/hyundai-sets-new-tv-spots-to-reggae-beat</guid>
<pubDate><![CDATA[Mon, 13 May 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[LOS ANGELES -- Hyundai is again cranking up the tunes to help its commercials resonate with customers. A remix of the Bob Marley song "Three Little Birds" will be the soundtrack for TV spots in a campaign touting the package of safety and maintenance services included with Hyundai's Blue Link ...]]></description>
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<title><![CDATA[Ford must switch gears, tout trucks, Mustang]]></title>
<link><![CDATA[http://www.autonews.com/article/20130513/RETAIL03/305139995/ford-must-switch-gears-tout-trucks-mustang]]></link>
<guid>http://www.autonews.com/article/20130513/RETAIL03/305139995/ford-must-switch-gears-tout-trucks-mustang</guid>
<pubDate><![CDATA[Mon, 13 May 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[DETROIT -- Ford-brand marketers face an interesting challenge. After spending millions of dollars over the last several years promoting a lineup of fuel-efficient small- and mid-sized cars and crossovers, two historic launches loom on Ford's near-term horizon: the next-generation F-series pickup ...]]></description>
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<title><![CDATA[Reinventing Infiniti (5/9/13)]]></title>
<link><![CDATA[http://search.autonews.com/v/74706147/reinventing-infiniti-5-9-13.htm?]]></link>
<guid>http://search.autonews.com/v/74706147/reinventing-infiniti-5-9-13.htm?</guid>
<pubDate><![CDATA[Thu, 09 May 2013 15:43:25 EDT]]></pubDate>
<description><![CDATA[From new car names to global product post, luxury marque transforms; Painter on why TrueCar conceded; Audi's Trek treat.]]></description>
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