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<title><![CDATA[RSS for Super Bowl]]></title>
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<link><![CDATA[http://search.autonews.com/]]></link>
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<title><![CDATA[Online video has changed how auto marketers connect with customers]]></title>
<link><![CDATA[http://www.autonews.com/article/20130520/RETAIL03/305209950/online-video-has-changed-how-auto-marketers-connect-with-customers]]></link>
<guid>http://www.autonews.com/article/20130520/RETAIL03/305209950/online-video-has-changed-how-auto-marketers-connect-with-customers</guid>
<pubDate><![CDATA[Mon, 20 May 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[LOS ANGELES -- Chrysler-Fiat marketing chief Olivier Francois hopes he has this summer's pop-music hit in his back pocket, the thumping soundtrack to a Fiat 500 commercial that has evolved into a full-length, party-themed video for a song with "Fiat" in its title. "If it works, we will have written ...]]></description>
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<title><![CDATA[At Fiat-Chrysler 'it's all about differentiating the brands']]></title>
<link><![CDATA[http://europe.autonews.com/article/20130517/ANE/305179996/at-fiat-chrysler-its-all-about-differentiating-the-brands]]></link>
<guid>http://europe.autonews.com/article/20130517/ANE/305179996/at-fiat-chrysler-its-all-about-differentiating-the-brands</guid>
<pubDate><![CDATA[Fri, 17 May 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[Olivier Francois, chief marketing officer for Fiat and Chrysler, has helped rehabilitate Chrysler Group's image since its 2009 bankruptcy. Chrysler has racked up 37 consecutive months of year-over-year U.S. sales increases, thanks in part to memorable commercials, such as rapper Eminem's coup ...]]></description>
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<title><![CDATA[Chevy aims new Vette at Porsche buyers]]></title>
<link><![CDATA[http://www.autonews.com/article/20130513/RETAIL03/305139998/chevy-aims-new-vette-at-porsche-buyers]]></link>
<guid>http://www.autonews.com/article/20130513/RETAIL03/305139998/chevy-aims-new-vette-at-porsche-buyers</guid>
<pubDate><![CDATA[Mon, 13 May 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[Chevrolet says the 2014 Corvette Stingray hitting showrooms this fall is a worthy alternative to Porsche two-seaters. General Motors and Chevrolet's ad agency, Commonwealth of Detroit, are plotting an ambitious marketing strategy for one of GM's biggest launches of the year. Chevrolet will market ...]]></description>
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<title><![CDATA[At Chrysler-Fiat 'it's all about differentiating the brands']]></title>
<link><![CDATA[http://www.autonews.com/article/20130513/RETAIL03/305139994/at-chrysler-fiat-its-all-about-differentiating-the-brands]]></link>
<guid>http://www.autonews.com/article/20130513/RETAIL03/305139994/at-chrysler-fiat-its-all-about-differentiating-the-brands</guid>
<pubDate><![CDATA[Mon, 13 May 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[Olivier Francois, chief marketing officer for Fiat and Chrysler, has helped rehabilitate Chrysler Group's image since its 2009 bankruptcy. Chrysler has racked up 37 consecutive months of year-over-year U.S. sales increases, thanks in part to memorable commercials, such as rapper Eminem's coup ...]]></description>
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<title><![CDATA[Automakers grow adept at targeting ads to Internet surfers]]></title>
<link><![CDATA[http://www.autonews.com/article/20130513/RETAIL03/305139970/automakers-grow-adept-at-targeting-ads-to-internet-surfers]]></link>
<guid>http://www.autonews.com/article/20130513/RETAIL03/305139970/automakers-grow-adept-at-targeting-ads-to-internet-surfers</guid>
<pubDate><![CDATA[Mon, 13 May 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[LOS ANGELES -- The digital age has spawned effective ways for auto marketers to swipe customers from competitors. By monitoring the online shopping habits of millions of consumers, marketers can place online ads in front of shoppers quickly and precisely. "If you go to Edmunds and shop for a RAV4, ...]]></description>
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<title><![CDATA[Hyundai sets new TV spots to reggae beat]]></title>
<link><![CDATA[http://www.autonews.com/article/20130513/RETAIL03/305139952/hyundai-sets-new-tv-spots-to-reggae-beat]]></link>
<guid>http://www.autonews.com/article/20130513/RETAIL03/305139952/hyundai-sets-new-tv-spots-to-reggae-beat</guid>
<pubDate><![CDATA[Mon, 13 May 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[LOS ANGELES -- Hyundai is again cranking up the tunes to help its commercials resonate with customers. A remix of the Bob Marley song "Three Little Birds" will be the soundtrack for TV spots in a campaign touting the package of safety and maintenance services included with Hyundai's Blue Link ...]]></description>
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<title><![CDATA[Mercedes USA CEO: Customer service will be 'my legacy']]></title>
<link><![CDATA[http://europe.autonews.com/article/20130510/ANE/305109995/mercedes-usa-ceo-customer-service-will-be-my-legacy]]></link>
<guid>http://europe.autonews.com/article/20130510/ANE/305109995/mercedes-usa-ceo-customer-service-will-be-my-legacy</guid>
<pubDate><![CDATA[Fri, 10 May 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[Mercedes-Benz USA CEO Steve Cannon says customer service will be "the next major battlefield for all luxury manufacturers" and will be Cannon's main priority over the next five years. "That is going to be my legacy," he said. Cannon said products from luxury-car makers "keep getting better, and the ...]]></description>
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<title><![CDATA[Jaguar positions F-Type roadster with historic 'baddest boy' bloodline]]></title>
<link><![CDATA[http://www.autonews.com/article/20130509/RETAIL03/130509871/jaguar-positions-f-type-roadster-with-historic-baddest-boy-bloodline]]></link>
<guid>http://www.autonews.com/article/20130509/RETAIL03/130509871/jaguar-positions-f-type-roadster-with-historic-baddest-boy-bloodline</guid>
<pubDate><![CDATA[Thu, 09 May 2013 14:51:12 EDT]]></pubDate>
<description><![CDATA[Jaguar is launching its first two-seat roadster since Steve McQueen tooled around Hollywood in his E-Type in the 1960s. And the luxury carmaker is looking to tap into that old-school auto attitude with a $20 million campaign that plays up the 2014 F-Type's historic bloodline to Jaguar roadsters of ...]]></description>
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<title><![CDATA[Mercedes CEO: Customer service will be 'my legacy']]></title>
<link><![CDATA[http://www.autonews.com/article/20130506/OEM02/305069979/mercedes-ceo-customer-service-will-be-my-legacy]]></link>
<guid>http://www.autonews.com/article/20130506/OEM02/305069979/mercedes-ceo-customer-service-will-be-my-legacy</guid>
<pubDate><![CDATA[Mon, 06 May 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[Mercedes-Benz USA CEO Steve Cannon says customer service will be "the next major battlefield for all luxury manufacturers" and will be Cannon's main priority over the next five years. "That is going to be my legacy," he said. Cannon said products from luxury-car makers "keep getting better, and the ...]]></description>
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<title><![CDATA[Bankruptcy for EV Maker (5/1/13)]]></title>
<link><![CDATA[http://search.autonews.com/v/74300655/bankruptcy-for-ev-maker-5-1-13.htm?]]></link>
<guid>http://search.autonews.com/v/74300655/bankruptcy-for-ev-maker-5-1-13.htm?</guid>
<pubDate><![CDATA[Wed, 01 May 2013 08:40:02 EDT]]></pubDate>
<description><![CDATA[Coda to focus on storage; dealership buying, selling rises; Lincoln MKZ gains footing; Chrysler reaps rewards from 'Farmer' ad.]]></description>
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<title><![CDATA[Farley: Lincoln MKZ sales rebound, set record in April]]></title>
<link><![CDATA[http://www.autonews.com/article/20130430/RETAIL01/130439983/farley-lincoln-mkz-sales-rebound-set-record-in-april]]></link>
<guid>http://www.autonews.com/article/20130430/RETAIL01/130439983/farley-lincoln-mkz-sales-rebound-set-record-in-april</guid>
<pubDate><![CDATA[Tue, 30 Apr 2013 16:21:41 EDT]]></pubDate>
<description><![CDATA[Ford Motor Co. said it sold more Lincoln MKZ sedans in April than in the first three months of the year combined, as the luxury brand began to recover from lengthy production and distribution delays on the car MKZ sales more than doubled from April 2012 to 4,012 units, the company said today. That ...]]></description>
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<title><![CDATA[A rich harvest for 'Farmer' ads]]></title>
<link><![CDATA[http://www.autonews.com/article/20130429/RETAIL03/304299964/a-rich-harvest-for-farmer-ads]]></link>
<guid>http://www.autonews.com/article/20130429/RETAIL03/304299964/a-rich-harvest-for-farmer-ads</guid>
<pubDate><![CDATA[Mon, 29 Apr 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[DETROIT -- Chrysler Group's chief marketing officer says the automaker's "Farmer" campaign launched during the 2013 Super Bowl is boosting Ram consideration among prospective pickup buyers. The commercial, which features a speech from the late radio broadcaster Paul Harvey and kicks off a yearlong ...]]></description>
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<title><![CDATA[Hyundai apologizes for UK ad that depicts suicide attempt]]></title>
<link><![CDATA[http://europe.autonews.com/article/20130426/ANE/304269972/hyundai-apologizes-for-uk-ad-that-depicts-suicide-attempt]]></link>
<guid>http://europe.autonews.com/article/20130426/ANE/304269972/hyundai-apologizes-for-uk-ad-that-depicts-suicide-attempt</guid>
<pubDate><![CDATA[Fri, 26 Apr 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[Hyundai apologized for an advertisement that sought to promote the zero emissions of its fuel-cell powered ix35 SUV by featuring a man failing to commit suicide using a hose attached to the exhaust. The spot was created by the agency Innocean Europe to use in the UK. It shows a suicide attempt ...]]></description>
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<title><![CDATA[Hyundai apologizes for U.K. commercial that depicts suicide attempt]]></title>
<link><![CDATA[http://www.autonews.com/article/20130425/RETAIL03/130429926/hyundai-apologizes-for-u-k-commercial-that-depicts-suicide-attempt]]></link>
<guid>http://www.autonews.com/article/20130425/RETAIL03/130429926/hyundai-apologizes-for-u-k-commercial-that-depicts-suicide-attempt</guid>
<pubDate><![CDATA[Thu, 25 Apr 2013 15:37:18 EDT]]></pubDate>
<description><![CDATA[For the second time in a month, an automaker has apologized for the work of an overseas marketing firm, this time for a commercial depicting a man trying to kill himself in his vehicle. The spot, created by the agency Innocean Europe for Hyundai Motor Co. to use in Great Britain, shows a suicide ...]]></description>
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<title><![CDATA[Ex-Cadillac boss LaNeve takes helm of Lincoln's ad agency]]></title>
<link><![CDATA[http://www.autonews.com/article/20130415/OEM02/304159981/ex-cadillac-boss-laneve-takes-helm-of-lincolns-ad-agency]]></link>
<guid>http://www.autonews.com/article/20130415/OEM02/304159981/ex-cadillac-boss-laneve-takes-helm-of-lincolns-ad-agency</guid>
<pubDate><![CDATA[Mon, 15 Apr 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[DETROIT -- Mark LaNeve, former top North American marketer at General Motors and ex-head of Cadillac, now is devoting his talents to Cadillac's traditional American-luxury rival: Lincoln. On April 3, LaNeve, 54, took the helm of Hudson Rouge, Lincoln's New York ad agency. He replaced Cameron ...]]></description>
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<title><![CDATA[Mercedes counts on CLA to regain luxury crown]]></title>
<link><![CDATA[http://europe.autonews.com/article/20130413/ANE/304109881/mercedes-counts-on-cla-to-regain-luxury-crown]]></link>
<guid>http://europe.autonews.com/article/20130413/ANE/304109881/mercedes-counts-on-cla-to-regain-luxury-crown</guid>
<pubDate><![CDATA[Sat, 13 Apr 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[FRANKFURT (Bloomberg) -- Daimler CEO Dieter Zetsche's effort to reclaim the crown of world's largest luxury carmaker is looking a lot like the 1980s. Mercedes-Benz this month started European deliveries of the CLA, a coupe-styled four-door compact that harkens back to the 190 -- a sedan introduced ...]]></description>
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<title><![CDATA[The great car commercial -- Mercedes style]]></title>
<link><![CDATA[http://www.autonews.com/article/20130411/BLOG06/130419983/the-great-car-commercial-mercedes-style]]></link>
<guid>http://www.autonews.com/article/20130411/BLOG06/130419983/the-great-car-commercial-mercedes-style</guid>
<pubDate><![CDATA[Thu, 11 Apr 2013 11:05:58 EDT]]></pubDate>
<description><![CDATA[Mercedes-Benz -- intent on creating nonstop buzz for the new CLA sedan -- is turning to a source of marketing new to the company. It has hired young filmmaker and director Casey Neistat, 32, to make four short films for social media about the compact coupelike sedan that goes on sale in September. ...]]></description>
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<title><![CDATA[GM 'Refriends' Facebook (4/10/13)]]></title>
<link><![CDATA[http://search.autonews.com/v/73350922/gm-refriends-facebook-4-10-13.htm?]]></link>
<guid>http://search.autonews.com/v/73350922/gm-refriends-facebook-4-10-13.htm?</guid>
<pubDate><![CDATA[Wed, 10 Apr 2013 08:46:21 EDT]]></pubDate>
<description><![CDATA[Chevrolet mobile campaign further unravels Ewanick moves; Chrysler recalling more than 214K vehicles; Ford Marketing 101.]]></description>
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<title><![CDATA[Ex-GM marketing boss LaNeve takes over Lincoln's ad agency]]></title>
<link><![CDATA[http://www.autonews.com/article/20130408/RETAIL03/130409898/ex-gm-marketing-boss-laneve-takes-over-lincolns-ad-agency]]></link>
<guid>http://www.autonews.com/article/20130408/RETAIL03/130409898/ex-gm-marketing-boss-laneve-takes-over-lincolns-ad-agency</guid>
<pubDate><![CDATA[Mon, 08 Apr 2013 17:15:58 EDT]]></pubDate>
<description><![CDATA[DETROIT -- Mark LaNeve, former top North American marketer at General Motors and ex-head of Cadillac, has taken over as president of the Lincoln brand's ad agency, a Ford Motor Co. spokesman said Monday. LaNeve replaces Cameron McNaughton, who had been president of the agency, Hudson Rouge, since it was founded in 2011. LaNeve, 54, will keep his other title: COO of Team Detroit, the Ford brand's advertising agency. He has been working there, often on Lincoln's marketing and advertising, since August 2012. The change comes as Lincoln, weighed down by delays launching the redesigned 2013 MKZ sedan, struggles to reverse a slide in U.S. volume. The brand's U.S. sales have slipped seven consecutive months in an overall light-vehicle market that continues to expand. Hudson Rouge, of New York, was created under the aegis of Team Detroit in Dearborn, Mich., which is owned by WPP, a British media conglomerate. "Mark brings a tremendous amount of equity and understanding of the luxury space," said the Ford spokesman Chris Preuss. "When you look at Mark's credentials, having redone Cadillac and Volvo, it makes a lot of sense." LaNeve assumes control of the agency as the luxury Lincoln brand is going through a difficult rebirth. The 2013 MKZ sedan was heralded as the first car in that rebirth, but its launch has been hobbled by production delays and quality glitches. Earlier this year, Lincoln launched a big advertising push for the MKZ that included two 30-second spots on the Feb. 3 Super Bowl telecast. But dealers did not have any cars to sell. Now that more cars are flowing into dealerships, Lincoln is ramping up its advertising again this month. Preuss said there are now around 4,000 MKZs at dealerships, though there are some geographical areas with more cars than others. LaNeve, who is widely regarded as a "dealer guy," started his marketing career at GM and was credited with reviving the Cadillac brand. After rising to the post of brand manager for the Pontiac Bonneville in 1995, LaNeve left GM in 1997 to become vice president of marketing and later CEO of Volvo Cars of North America, then owned by Ford. In 2001 he returned to GM as general manager of Cadillac. In 2004, he became GM's North America vice president of sales, service and marketing. A few months after GM declared bankruptcy in 2009, he left to become chief marketing officer for Allstate Corp. in Northbrook, Ill. There he oversaw creation of the insurance company's "Mayhem" advertising campaign. LaNeve resigned from Allstate in February. He returned to the auto industry last year when he accepted the job at Team Detroit. LaNeve will continue to live in Detroit, though he will visit the Hudson Rouge agency in New York on a regular basis, Preuss said. In a memo to dealers, Matt VanDyke, global director for the Lincoln brand, said McNaughton will be leaving the agency in early May to "pursue other opportunities." He thanked McNaughton for his hard work in building Hudson Rouge and for his dedication to Lincoln.]]></description>
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<title><![CDATA[Beetle marketing push in U.S. pays off for VW]]></title>
<link><![CDATA[http://europe.autonews.com/article/20130404/ANE/304039929/beetle-marketing-push-in-u-s-pays-off-for-vw]]></link>
<guid>http://europe.autonews.com/article/20130404/ANE/304039929/beetle-marketing-push-in-u-s-pays-off-for-vw</guid>
<pubDate><![CDATA[Thu, 04 Apr 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[Volkswagen brand's U.S. vehicle sales rose 3 percent last month from a year earlier with most of the gains coming from one nameplate: the Beetle. The brand sold 37,704 vehicles in March, its third straight month of single-digit sales increases after a nearly two-year run of double-digit gains, the ...]]></description>
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<title><![CDATA[Beetle marketing push pays off for VW]]></title>
<link><![CDATA[http://www.autonews.com/article/20130402/RETAIL01/130409978/beetle-marketing-push-pays-off-for-vw]]></link>
<guid>http://www.autonews.com/article/20130402/RETAIL01/130409978/beetle-marketing-push-pays-off-for-vw</guid>
<pubDate><![CDATA[Tue, 02 Apr 2013 14:53:32 EDT]]></pubDate>
<description><![CDATA[Volkswagen brand's vehicle sales rose 3 percent last month from a year earlier with most of the gains coming from one nameplate: the Beetle. The brand sold 37,704 vehicles in March, its third straight month of single-digit sales increases after a nearly two-year run of double-digit gains, the ...]]></description>
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<title><![CDATA[MKZ's Troubled Launch (3/25/13)]]></title>
<link><![CDATA[http://search.autonews.com/v/72436330/mkz-s-troubled-launch-3-25-13.htm?]]></link>
<guid>http://search.autonews.com/v/72436330/mkz-s-troubled-launch-3-25-13.htm?</guid>
<pubDate><![CDATA[Mon, 25 Mar 2013 16:30:11 EDT]]></pubDate>
<description><![CDATA[Bottleneck means lost sales opportunities for Ford; Manheim's Schwartz to take helm at AutoTrader; '14 LaCrosse revealed.]]></description>
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<title><![CDATA[Chrysler exec: 'Imported from Detroit' will grow]]></title>
<link><![CDATA[http://www.autonews.com/article/20130325/RETAIL03/303259982/chrysler-exec-imported-from-detroit-will-grow]]></link>
<guid>http://www.autonews.com/article/20130325/RETAIL03/303259982/chrysler-exec-imported-from-detroit-will-grow</guid>
<pubDate><![CDATA[Mon, 25 Mar 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[DETROIT -- Chrysler brand head Saad Chehab says the brand will expand its "Imported from Detroit" marketing theme with special-edition vehicles and partnerships that further tie Chrysler to the financially embattled city. The "Imported from Detroit" campaign began during the 2011 Super Bowl with a ...]]></description>
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<title><![CDATA[Pizazz, passion, props win Acura ad account]]></title>
<link><![CDATA[http://www.autonews.com/article/20130325/RETAIL03/303259973/pizazz-passion-props-win-acura-ad-account]]></link>
<guid>http://www.autonews.com/article/20130325/RETAIL03/303259973/pizazz-passion-props-win-acura-ad-account</guid>
<pubDate><![CDATA[Mon, 25 Mar 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[LOS ANGELES -- With a flashy and well researched pitch, Mullen Advertising won American Honda's Acura account over incumbent RPA and others by promising to focus Acura's message and inject more emotion into its ads. Mullen offered "wicked-awesome creative" and a sharp focus on what has been missing ...]]></description>
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<title><![CDATA[The MKZ's difficult birth]]></title>
<link><![CDATA[http://www.autonews.com/article/20130325/OEM01/303259968/the-mkzs-difficult-birth]]></link>
<guid>http://www.autonews.com/article/20130325/OEM01/303259968/the-mkzs-difficult-birth</guid>
<pubDate><![CDATA[Mon, 25 Mar 2013 00:01:00 EDT]]></pubDate>
<description><![CDATA[Lincoln executives admit they have only one shot at reinventing their faded brand for a new generation of luxury customers. But the MKZ, the first major vehicle of a new and better Lincoln lineup, has stumbled badly out of the blocks, angering dealers, wasting a costly advertising launch and ...]]></description>
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