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Chrysler Factory Comeback (12/7/10)
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Tue, 7 Dec 2010|
Automatically Generated Transcript (may not be 100% accurate)
Good morning I'm Jennifer bond you're watching for -- about hat. Did not auto makers and had to hat but now let's start top news stories. Chrysler financial may be close to being sold. Bloomberg citing sources who say Toronto dominion Canada's second largest bank. Maybe -- still agreement with owner Cerberus Capital Management as soon as this week. The report says Chrysler financial's primary and that our old won't that consumers are still making payment online. GM is the now ailing financial became the preferred lender for the sale of Chrysler vehicles during the auto -- bankruptcy last year. Meanwhile a Detroit area Chrysler factory at once played for closing could instead had become the auto maker's largest. Chrysler CEO Sergio mark -- telling reporters he. He wouldn't be surprised to see Al from -- Sunday coming up the line at the Sterling Heights assembly plants. He spoke of fouling in a place celebration there. The facility had been scheduled to close at the end of 2012. But instead Chrysler is point 850 million dollars into Sterling Heights which makes the Dodge Avenger and race or 200. We've looked forward to do additional the second truth. -- out beginning in the first quarter of 2000. State and local incentives helped save the factory. Lazarus plant -- -- risen from the dead and well Brad and son. And lastly a Ford is -- shouldn't and a -- small population of 2011 at 150 pick up because the parts shortage. He spokeswoman telling Bloomberg that the issue will be resolved soon. She declined to identified apart or say how many vehicles are affected. We don't know yet which team we'll take that are -- at Cowboys Stadium at next year's -- herbal forty buying. But we do you know that for at least eight auto makers the field will be their -- and -- -- -- million USB you work. Our sister publication advertising age says what -- -- is shaping up to be the biggest auto edged down in recent memory. Last week we told Audi is returning to the big game for the fourth here in a row and BMW is making -- act. After a decade a bad thing. In addition to the two European auto makers. General Motors Chrysler Volkswagen. Up Hyundai and Mercedes have all bought air time. So -- -- and for auto makers will be standing out from the crowd. Once -- Some had by agency that representing many top auto makers. As a -- -- were not as strong competitors. During the same commercial free. In Ford's case the auto maker is itself out of the bidding competition. Instead at Ford telling an -- -- -- appetite only during fox network's pregame coverage. In an earlier interview with Reuters Ford's marketing chief Jim partly has called the herbal a quote. Fantastic. Advertising opportunity for unknown brand. Is that it that great venue for a company that wants to launch in new product that no line. Has ever seen before. Finally. Shipped freeze frame. This is they can't 500. Being used and a bit at an art exhibit in Miami. And thanks for watching stage show the on Wednesday.

