News by Brand
Home>Topics>>GM Wooing its 'Orphans' (3/19/12)

GM Wooing its 'Orphans' (3/19/12)

Get Adobe Flash Player to see this content.
+

Tags:

  1. Peyton Manning3:18
  2. United States2:51
  3. GM0:23, 0:31, 0:40
  4. Automotive News0:36, 1:50, 2:34
  5. Robert Johnson2:20
  6. Dan Akerson0:42
  7. Las Vegas2:32
  8. Mack McLarty2:26
  9. National Automobile Dealers Association2:29
  10. Phil Smith3:09

Mon, 19 Mar 2012|

GM on quest to keep Saturn, Pontiac and Hummer owners in the family, top 125 U.S. dealership groups, and Nissan's vow to make Manning a Titan.

+

Automatically Generated Transcript (may not be 100% accurate)

Battle plan GM's strategy for keeping Saturn Pontiac and Hummer drivers in the family. That's next. Hello and welcome to auto news now I'm just to Snyder Tom quarterback is on assignment. They call them orphans and GM has two point seven million of them. We're talking about people -- saturn's body acts and -- three brands GM eliminated during its restructuring in 2009. And 2010. As Automotive News reporter Michael highest rates in today's print edition. GM CEO Dan Akerson sees the quest to retain these drivers as a protracted. War. He knows that this isn't just a few years. Effort I mean this is going to be several years or -- gonna have to have a strategy for trying to keep these people. As you can see from these trade in figures GM retain 31% of Saturn owners last year. 39% of Pontiac owners and 37%. Of Hummer owners. For Saturn the retention rate is even higher than it was in 2007. Keeping Saturn buyers critical. -- just says GM is steering Saturn customers to more than 400 select dealers. Hoping customer and retailer will build. -- relationship. And the dealers to our offer -- service providers understand they have to do things a little differently so one dealer we talked to introduces. New Saturn customers of the service manager for example on and that's one way. They just wanna make him feel more comfortable -- more welcome. Typical customer might. By the way the retention rate was weighed down for Hummer. In 200761%. Of those buyers stayed within the GM family. Automotive News is out with our annual ranking of the 125. Biggest US dealership groups. Not too much movement at the top AutoNation Penske sonic and group one still lead the pack. Look a bit further down the list and what emerges is a story of growth. Take this company. Our LJ McLarty Landers automotive holdings. The privately held Arkansas group is led by three prominent partners. Longtime Arkansas dealers Steve Landers. Robert Johnson the founder of black entertainment television. And former Clinton administration chief of staff Mack McLarty. At last month National Automobile Dealers Association conference in Las Vegas. The partner spoke to Automotive News reporter earlier this lawyers about growing despite the recession. We're proud of the fact we we have grown we we we -- very proud of our. Commitment. To being not only. The largest minority. -- leadership in in the United States but but we we hope and believe that premier leadership group. Our LJ moved up ten notches to number nineteen on this year's list. Also making big gains -- automotive which rose from 38 to thirteenth. And the most improved company Florida based Phil Smith automotive group which rose from number 92 number 54. When it comes to attracting NFL quarterback Peyton Manning to Tennessee. Nissan thought and had a good ongoing. To help lure him to Nissan's adopted headquarters state the auto maker offered to make him a titan. Pick up that is. Nissan did say it would give Manning the pick up no matter where he signed a good idea sources say he's going to the day before it's. And that's our show for today thanks for watching Tom war back will return tomorrow we'll see you back here.

Related Videos:

  1. Chrysler 200's Surprise Appeal (7/29/14)

    Tue, 29 Jul 2014

    Volume car is luring buyers from Lexus, Cadillac, brand chief says; Toyota's fuel-cell future; Musk as 'Simpsons' star.

  2. Ford Hikes F-150 Prices (7/28/14)

    Mon, 28 Jul 2014

    Eight polling that Tug of war what heavy duty YouTube has poured threatening to life. You're watching auto news now. Good to see you on this Monday. I'm Tom back for Ford and Chrysler the stakes couldn't be higher. According to true cart dot com heavy duty pickups represent 23%. Of all pick up sales in the US. In one of the main reasons to buy a big truck. Towing capability. a battle is raging between Ford and Chrysler's ram Brad. Over who can claim best in class Ford is threatening legal action if keeps claiming its pickups have besting class We're talking so called fifth wheel or goose neck trailer is connected in the pick up that. So here's the issue. Ford says 2015. F 454. By four crew cab can 31200. House. That's about 12100 pounds more than the highest capacity 3500. Which is rated at 30000. Pounds. But rim says the trucks are not even in the same class. It's is the F 450 is a class four pick up in fact the only class four pick up on the market. says the 3500. Actually competes against the F 350. In GM's 3500. Heavy duties. Reporter Larry tells us Ford does something no other automaker does when setting its maximum payload for the F series. It removes items like the radio. The spare tire the Jack. In the center console in order to produced the maximum number for its payload that's a questionable practice because a component truck over. Into another class. Larry says under the system used by other auto makers the F 450 would be considered class war. For more story in today's print and digital editions of Automotive News. Ford is raising prices on the new one in fifteen aluminum body F 150 pick up. Like 340 dollars to 3385. Bucks. The king ranch sees the biggest price increase over the 2014 model. Ford however has upped the standard equipment in all models of the truck for example to information screens are standard. Our Richard true it is also reporting the auto maker is trimming the number of F 150 models from eleven to five. With the new truck arrives this fall popular name plates such as the raptor in limited will be gone. Dealers started ordering the pick ups today. More business may be on the way to service based in GM dealerships. That's because the auto maker is offering buyers of its 2015 models for monthly vehicle diagnostic reports through OnStar. The move also allows customers to sign up to receive maintenance notifications from their stores. Both services will be offered at no charge for five years under a plan named OnStar basic. Previously. They were available only to paying OnStar subscribers. GM says that customers who are emailed me notifications from their dealerships. Come in for two additional service visits a year on average. Compared with customers who don't receive that. Cash for clunkers a phrase that was all the rage five years ago this month. Officially known as the car allowance rebate system clunkers was a lifeline at a desperate time in the US auto industry. US sales in June of 2009 dropped 28%. wasn't so lawful because every other month that your have been worse. But thanks to clunkers which provided consumers as much as 4500 bucks to trade in an old gas guzzler for a more fuel efficient new vehicle. July 2009 sales were off just 12%. In August sales that year were up 1%. In the end nearly 700000. Vehicles were traded in through the two point 85 billion dollar federal program. Have a great day everyone. We'll see you back here tomorrow.

  3. Japan 3 Product Preview (7/25/14)

    Fri, 25 Jul 2014

    Our look at what's ahead for Nissan, Honda and Toyota; what has Mercedes saying 'ah;' Crain joins Hall of Fame.

  4. GM Near End of Recall Push (7/24/14)

    Thu, 24 Jul 2014

    Safety blitz 'substantially complete' Barra says; Ford's Europe product plan; Acura supercar fire; Keith Crain's big night.

Advertising