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Which Ads Sway Buyers (3/21/12)

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  1. General Motors1:38, 1:56
  2. auto show0:56
  3. new car3:29
  4. warm weather2:13
  5. United States0:43, 2:15
  6. GM1:46
  7. Automotive News0:32
  8. Fiat 5002:24
  9. Hyundai Santa Fe1:33

Wed, 21 Mar 2012|

Which ads sway buyers | Sonata makeover ahead | Fiat's warm reception

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Automatically Generated Transcript (may not be 100% accurate)

It's Wednesday march 21 I'm Jennifer -- Later on other profession altered marketing messages. We'll Begin -- now with headline. High -- is confirming plans to launch a revamped version of it's why should Sonata sedans in 2014. It will be the car's first upgrade in more than four years says CEO Kim -- -- At the Automotive News has reported the upcoming -- not is expected to have a more conservative styling and the current models. Xanana is on -- top selling model in the United States. And in other product news Hyundai stars taking pre orders today for the news can't just say suvs. -- Santa -- is scheduled to be unveiled next month at the New York auto show. More information on what's in the pipeline for Hyundai and other automakers. Check out our future products section at auto news.com. Slash future products. Well chapter members should report to work at a record time. To work today at he has apparently plant in Georgia. They'll assembly and paint shop workers will be on a modified schedule. That factory was down for today is after a fire struck a Georgia factory operated by supplier -- -- pollution. He and make the optimists -- an -- to run into SUV as well the Hyundai Santa Fe in Georgia. Labor had case could be ahead for General Motors in Europe. The chairman of the Opel works council signaling stern opposition. Two when he moved by GM to cut production on the continent amid slowing sales. In an interview with the Wall Street Journal. Wolfgang cheaper -- insisted that General Motors needs to expand sales of its European made autos in other markets. -- -- -- He's -- past efforts to restore -- the profitability. Through cost cuts and reducing output at fail. And a son at this year's unusually warm weather in the United States is that (%expletive) car sales. He acts he Tim convince kids telling featuring free prize. That the convertible version of that Fiat 500 quote. Shocked us when -- hit 20%. Of the name plates sales in January. Sickness -- we expected to get higher in the sprained. Now what shoppers when it comes to automotive marketing. Car buyers over the last two years where more often influenced by practical messages rather than emotional ones. That's according to a study by force research of Rochester Michigan. Things like sporting image in touch of class. Those messages we -- last year did not resonate. -- his -- they did in in previous years. And that force say it's Ron -- says is because customers who weren't able to get loans before are coming back to the market. And these folks are -- conscious. Some critical messages that appeal to buyers include discounts in competitive comparison. That fifth annual study survey about 80000 new car shoppers -- think you lack. Now first shift freeze frame this is the Dodge Durango special service suvs. It joins Chrysler's lineup of police and fire vehicles which already includes the charger pursuit. And -- 15100 special service truck. The SUV is offered with the star three point six liter V6 engine. Or within 360. Horsepower. Five point seven liter had me -- me. And thank you so much for spending your time went. As always count -- back -- -- new report on and he's now take care.

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    It's Tuesday and you're watching first step I'm Ursula is a rally. Coming up how Nissan is putting ladies first in Japan. Now Jennifer Vaughn is in the newsroom at your headlines. Things are Islam. Twit you know is changing the way it pays factory workers in Japan and then keep financial daily reports that the new system will focus on performance instead of seniority. The auto makers labor union has been told the plan. Toyota hopes to roll it out to about 60% of its workers in January. 1 goal attracting young talents. Here now are some more detail on billionaire George Soros says plans to invest in car dealerships. Two sources who heard a representatives speak any private dinner in San Francisco this weekend tell Automotive News. That Soros Fund Management is prepared to invest as much as one billion dollars in the business. The representatives said Soros has no intention of running car dealerships. The fund's goal would be to keep the current management in place and help with that capital strategies. The firm is set to be talking with several interested parties. The latest telling you for confirmed deaths are linked to defective at General Motors ignition switches its fifteen. The deadline for filing claims is this Saturday. Kenneth Feinberg the victim's compensation attorney hired by GM to a suspect claims. Exposed to be reviewing Perry class well into a sprained. Check back. Finally the hair raising power in performance of the AMG GT. That's what Mercedes will be touting in its approval added this Sunday. The latest tape and the tortoise vs hare fable. Made its debut on the Ellen DeGeneres show yesterday. Why create TV buzz now. Burst in any marketing VP drew Slavin says half the purpose of AC global ad. Is getting people involved in the discussion before the game. What is the what what you write toilet like mail for Allison can you explain what Internet as. I mean. What is I three anyway Allison BMW unveiled its commercial on The Today Show earlier yesterday. You can watch if not ears of Super Bowl ads at auto news.com slash super ads Ers flown back to you. Thanks Jennifer and he said he plans to put more females to work in Japan by doubling the number of sales woman took 14100 but 2018. And funny thirteen the auto maker began designing Japanese dealerships for mothers. By putting many cars on the show floor and offering nursing rooms and play areas for children. On Friday the auto maker said it will triple its ladies first dealerships. To 300 in the coming fiscal year and aims to have 700 by 2018. According to Bloomberg. And we'll stay with Nissan for a first shipped back to. Yeah. One million that's the number of vehicles automaker has exported from United States. This vehicle was manufactured in sneer at Tennessee and will be sold in South Korea. Nissan has been building cars in the U lasts for 31 years. It's two US plants now export vehicles to 68 global markets. To have achieved more million units of exports. Proved so we're making it attractive. I'm globally competitive products. And that's our show for today thanks for tuning in.

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