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Rechtin checks pulse of ultra-luxury market

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  1. Bentley1:49
  2. Middle East1:47
  3. United States0:50, 1:02, 2:39
  4. Pacific region1:40
  5. Automotive News3:18
  6. increasing demand1:00
  7. supply balance2:25
  8. auto makers0:41
  9. device segment3:03
  10. massive demand0:58

Mon, 10 Sep 2012|

Each August, the car-loving elite visit Monterey, Calif., for the Concours d'Elegance weekend. This year's event allowed West Coast Editor Mark Rechtin to take the pulse of the ultra-luxury market from the 18th fairway at Pebble Beach.


Automatically Generated Transcript (may not be 100% accurate)

As the world's 1% and those aspiring to join them gathered at this year's Pebble Beach -- weekend. Tina cars was a celebrated as much as the lovingly restored additions. After all it's rare scene is so critical on the street let alone three quail gathering on site. It's a weekend where the celebrities aren't nearly as celebrated as the rare automotive icons that recover. But Pebble Beach has also evolved into a marketing opportunity for carmakers eager to reach the world's elite crucial as Europe's economy swirling turbulent fiscal waters. Auto executives seemed to have a mantra for survival. Balance balance. Very balanced and China China China but really how bad is it all expressing concern luxury auto makers seem confident of being able to ride out the storm. -- -- happy is an immense pressure we could just see that Obama cannot but -- billions of the German -- the United States where they're really trying to ratchet up the cells from it. From that aspect -- you know we have got a massive market of China as a massive demand for products in China. I'm for increasing demand for products in the United States where there were drive the displacement engines. The whole member of a profit. At Lambert meeting last year's orders for the event or are keeping the assembly lines running right now. But as for future orders that's another story. Sort of European market for us is it important as a key market as an -- life and showed no. We have always liked it which is not working and all of you to visit our for Chrysler that taxation and the fiscal polices -- controls. But on the other hand we have markets which are working better than expected to -- -- the situation. Is better than 2011 -- They US is going back. Asia Pacific region is pretty much on the same level as last yet. And I really have the Middle East which is really strong. Bentley which struggled through 2008 US crisis appears now to be rebounding -- with his -- on the open in New York. She's going to be three new yet to sign and symptom of economy and -- -- And there's some themselves memos and put on China in fact include live it was a markets yourselves if you continues the other places in your. But this -- also by the end of drew I hit a citizen and he's made twenty successful songs Porsche executives say they have learned their lesson from the last fiscal crunch and are handling global inventories accordingly. He meant and and and supply balance is very important proportion -- -- -- at the moment because of China. Because of so strong markets in Asia and Russia. And the continuing growing of further volume in the position of course in the United States to come to balance the situation -- -- -- in -- and then in New York. Aston Martin which once had too many cars for too few dealers is -- dealers at a furious pace including nine war in China this year. We are in fact then expanding around the world and of course is -- that we have not balance not flexibility in terms of growing -- the business. By mobile device segment I'm like country. Traffic around -- peninsula was little lighter this year than last perhaps indicating a certain reduction in attendance. However as of Saturday night auction prices and already exceeded last year's total clearly the 1% isn't worried. For -- beach for Automotive News TV I'm mark wrecked him.

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I just keep imposed on their vehicles on I noticed them and then sending him after twenty minutes and sound I'll go check on their vehicle damaged part time. May strip there always aware what's going I'm just I'm just kind of middle person between the service advisors and the customers. And she then is called by the service advisor to scored for customers to their car which is also being delivered from the drive thru area. So the customer doesn't have to go outside doesn't have to look for their car. Makes for very very pleasant experience. I've had a lot of customers come news today. Voyagers service every improved since you moved into this new bill. Well it's the same technicians. But the process that reviews has changed substantially. Bake hitting awful put green arrow and red x.s above the drive room doors to keep traffic flowing smoothly in and out. And another change Renault the only precious two in the city that's open on Saturday. Opened for service that is or openly was in ninth but it just seemed not to be enough for customers opening centers has really helped when that. Lastly. Directors have made common courtesy or common sense of Lauren calls it a requirement. One of the neat things that we came out what. It is. Typically young people would use an expression no problem. Well no problem is forbidden in the solution of it was a close with my pleasure. And thank you so much. Outspend its chore getting everybody to think that way up we're reaching that the other thing. This is sort of the not nice way of describing and I told. Our staff that they used that figure. And point to where the customer has to go they just might lose. So be the intent is have a customer needs to go to the washroom. Mutate the customers to the washroom door. And the customer wants to go someplace else to do is have. We have scored do not point your finger to the customer and send them on his way. Conversation piece of their big get baking Chrysler and the biggest crime it's right here under my feet. It's a 1943. Willie G encased in the last beneath the showroom floor right by the reception desk. But mr. walking over top of the first and then looked down and it'll scared but. You don't they generally do like it and it's kind of really conversation piece kids love it can an eye catching display drive sales. Well that's the whole. I think one of the important things that exists in the car dealership today as when the customer arrives. How does he remember which dues should view is that. He will remembered that's the dealership group the Jeep Wheeler who walk away you know pose friends. About the Jeep and the poor. Hope we'll also on the book the great you are great service that they've got to do so. And above ground. In 1947. Dot pick up truck. It's been a great great consumer interest peace between the Jeep from the floor in the Dutch track. This certainly shows both sides trucks stated that test of time. Even with top competition baking fell sixty new vehicles a mop and 100 use. But that's a grand caravan of vehicle Chrysler plants that heal after 2016. Accounts for 40% of sales. Jamie richter says dealers hope Chrysler will retain the grand caravan name in Canada. But yet. It's Christian country god drink here and as long descent and passenger people mover that's you know prostrate in the marketplace stools. Change. Nothing new for the victors they've done business in Hamilton for five generations. In addition to baking Chrysler. Victim group owns. Hamilton Hyundai. And a heavy truck business. Jamie's grandfather frank richter opened the fourth story in 1957. Jamie's brother Lance now runs it. And an uncle has the Hyundai stellar work all cart guys to drooling and happier customers enjoy. We hear. Not according to Loren richter there's a big outside the candidates more relaxed franchise growth. He says Canadian dealers tend to have our better relationships that the factory then US counterparts. Thanks for watching take care.