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Rechtin checks pulse of ultra-luxury market

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  1. Bentley1:49
  2. Middle East1:47
  3. United States0:50, 1:02, 2:39
  4. Pacific region1:40
  5. Automotive News3:18
  6. increasing demand1:00
  7. supply balance2:25
  8. auto makers0:41
  9. device segment3:03
  10. massive demand0:58

Mon, 10 Sep 2012|

Each August, the car-loving elite visit Monterey, Calif., for the Concours d'Elegance weekend. This year's event allowed West Coast Editor Mark Rechtin to take the pulse of the ultra-luxury market from the 18th fairway at Pebble Beach.

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Automatically Generated Transcript (may not be 100% accurate)

As the world's 1% and those aspiring to join them gathered at this year's Pebble Beach -- weekend. Tina cars was a celebrated as much as the lovingly restored additions. After all it's rare scene is so critical on the street let alone three quail gathering on site. It's a weekend where the celebrities aren't nearly as celebrated as the rare automotive icons that recover. But Pebble Beach has also evolved into a marketing opportunity for carmakers eager to reach the world's elite crucial as Europe's economy swirling turbulent fiscal waters. Auto executives seemed to have a mantra for survival. Balance balance. Very balanced and China China China but really how bad is it all expressing concern luxury auto makers seem confident of being able to ride out the storm. -- -- happy is an immense pressure we could just see that Obama cannot but -- billions of the German -- the United States where they're really trying to ratchet up the cells from it. From that aspect -- you know we have got a massive market of China as a massive demand for products in China. I'm for increasing demand for products in the United States where there were drive the displacement engines. The whole member of a profit. At Lambert meeting last year's orders for the event or are keeping the assembly lines running right now. But as for future orders that's another story. Sort of European market for us is it important as a key market as an -- life and showed no. We have always liked it which is not working and all of you to visit our for Chrysler that taxation and the fiscal polices -- controls. But on the other hand we have markets which are working better than expected to -- -- the situation. Is better than 2011 -- They US is going back. Asia Pacific region is pretty much on the same level as last yet. And I really have the Middle East which is really strong. Bentley which struggled through 2008 US crisis appears now to be rebounding -- with his -- on the open in New York. She's going to be three new yet to sign and symptom of economy and -- -- And there's some themselves memos and put on China in fact include live it was a markets yourselves if you continues the other places in your. But this -- also by the end of drew I hit a citizen and he's made twenty successful songs Porsche executives say they have learned their lesson from the last fiscal crunch and are handling global inventories accordingly. He meant and and and supply balance is very important proportion -- -- -- at the moment because of China. Because of so strong markets in Asia and Russia. And the continuing growing of further volume in the position of course in the United States to come to balance the situation -- -- -- in -- and then in New York. Aston Martin which once had too many cars for too few dealers is -- dealers at a furious pace including nine war in China this year. We are in fact then expanding around the world and of course is -- that we have not balance not flexibility in terms of growing -- the business. By mobile device segment I'm like country. Traffic around -- peninsula was little lighter this year than last perhaps indicating a certain reduction in attendance. However as of Saturday night auction prices and already exceeded last year's total clearly the 1% isn't worried. For -- beach for Automotive News TV I'm mark wrecked him.

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I mean you have to be proud of their car you want to park it outside the girl or smoke inside the garage. But Volvo is having a hard time just getting its vehicles in the driveway. The automaker's US sales peaked in 2004. At more than 139000. Units. In 20122. Years after Volvo was sold by Ford to China's geely US sales stood at just 68000. Volvo is on track to sell about 60000. Units in the US in 2013. The brand is being squeezed by an aging lineup in fierce competition in the luxury segment. Samuelson says righting the ship. Begins with product. We have to do came to more. Addition of callers. Think first step with the you know in November December we wouldn't warns that the sixtieth. There are also refresh 2014 models of the S sixty and S eighty sedans. And that exceeds sixty and XC seventy crossovers. The lead up to the launch of the redesigned XC nine BS UV late next year. The centerpiece. 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That and we define premium message an attractive it caller that is priced higher than than the mask or. And as the clear case of course whole week we. Give value to this typewriters we've we've delivered to the customer. That 800000. Unit gold nearly double today's volume of around 450000. Vehicles. He says look for an emphasis on Scandinavian. Expertise. In technology. Safety and design. I think will. Has severity of strong brand and and we have to really be careful of preserving that. Think we should entry into Friday as some adventures and reinventing the brand. Think we'll should be what we'll we'll stands for. It is the caller that cares votes you. His safety incident by to performance Samuelson is also looking to send a message to shoppers. Pulled race. He's backed the auto maker is in the final stage of selecting a new global ad agency. So we really more debts and invest. Next year there's twice the among media. Compared with the 2013. To review show that will voice its. 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