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Honda’s N.A. Plant Plan (10/22/12)

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  1. Lincoln1:41, 2:00, 2:19
  2. electric vehicles1:54
  3. Automotive News0:37, 3:54
  4. Ford Focus2:07
  5. explorer SUV2:40
  6. light trucks0:24
  7. Honda0:07, 0:21, 0:51
  8. fuel economy3:26
  9. cut cost3:36
  10. road performance3:25

Mon, 22 Oct 2012|

Honda N.A. plant plan | Shifts for Lincoln marketing, Taurus assembly | Ram’s big win in Texas


Automatically Generated Transcript (may not be 100% accurate)

Growth potential. We'll talk sales in production with the boss at American Honda. That's next on auto news now. It's nice to see you on this Monday I'm Tom war back. American Honda is ready to build more cars suvs and light trucks and its factories in North America. It all depends however on which vehicles segments see the most growth in the coming years. CEO -- -- they were mirror telling Automotive News that Honda's annual North American sales. Will rise to more than two million units by 2016. That would be up from around one point seven million this year. -- America expects Honda to increase sales in all segments especially in small cars. One nameplate in particular comes to mind. CB is. Quite think what I'm mortal and -- was to be popping up in a statement. The civic in the midst of a mid cycle change. After initially being panned by some critics. Important note through September. The civic has seen a 40%. Boost in US sales. From an earthquake hampered a year earlier. As far as production goes Honda plans to assemble 200000. Small cars annually at a plant in Mexico. That facility is slated to open in 24 team. In the company intends to add 40000 units of capacity next year at its plant in Lincoln Alabama. Which makes the Odyssey. Pilots and ridge line. Ford has a new marketing boss for its growing portfolio. Of electric vehicles. The Detroit Free Press reports CJ O'Donnell who has been the head marketer at Lincoln. We'll try to jumpstart EB advertising and sales at the bloom mobile. For example the Ford Focus electric. He's been on sale since April. Only 228. Units have been sold through September. Four has yet to name a new global marketing manager for Lincoln. In the free press has learned of production of the next gen Lincoln -- yes in Ford Taurus. Is expected to move to Michigan's flat rock plant in a couple of years. Ford currently assembles these MPS in course in Chicago. At a plant that also makes you explorer SUV. And police versions of the explorer in Taurus. You -- were all the flat rock facility was known as the auto alliance international. When it was building Ford in Mazda vehicles. Ford took full control of the plan back in September of the facility already builds the mustang. And we'll begin building the fusion next year. Drivers in the state of Texas love their pick up trucks in one very influential group. The Texas auto writers association. Has named -- one in thirteen ram 15100. That truck of Texas. Some fifty judges evaluate everything from off road performance to fuel economy. The 2012 truck of Texas. Was the Ford F 150. Finally most auto suppliers were forced to cut cost and capacity. During those tough times in 2008 in 2009. And while the industry is rebounding. Many parts makers are now struggling to preserve margins is automakers boost production. If you are included in this group Automotive News has a webinar for you this Wednesday October 24. At 2 PM Easter. Did and Sharkey a lawyer specializing in supply contracts. Will spell out ways to take full advantage of the industry's comeback by managing contracts to meet your customer's expectations. Much more information you can go to auto Slash power for. I'm on assignment tomorrow -- flyers and we'll see yourself.

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