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Ford's Mark Fields: A Look Back

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  1. jaguar1:16, 2:51
  2. Lincoln1:20, 3:04
  3. executive VP1:33
  4. Alan Mulally0:29
  5. bill Ford1:27, 2:32
  6. Automotive News4:35
  7. Aston Martin1:19, 2:54
  8. Land Rover1:18, 2:52

Thu, 1 Nov 2012|

Ford Motor Co. appointed Americas chief Mark Fields as COO, effective Dec. 1, making him a strong candidate to succeed CEO Alan Mulally when he retires no sooner than the end of 2014. This video takes a look back at Fields' career, so far.

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Automatically Generated Transcript (may not be 100% accurate)

They'll be great opportunities for everybody. War. In serving this great company going forward. And repeal another moment of opportunity have arrived. For years this best writing that was dogged by speculation. That he's in -- to DC you know. And for years he politely brushed the questions aside you know at -- -- leader of the American. -- up here yeah. That both fields in December CEO Alan Mulally he says it's not going anywhere soon there was no time for distractions. World staying focused on today. We'll continue to make progress. Again and that is our number one focus it's. Phillips joined Ford in 1989. As a newly minted Harvard MBA. He quickly built a reputation as a marketing winds and a man on the fast track at the house Ed Henry Ford built. And 1999. At 838. He was named president of -- the youngest ever chief of a Japanese auto company. And 2002. The 41 year old took the reins at Ford so premier automotive group. Consisting of luxury brands Volvo and jaguar. Land Rover Aston Martin and Lincoln. Failed to emerged as a possible CEO candidate way back in 2004. When bill Ford will still running the family company. By that time fields and edit the title of executive VP of Ford of Europe to his resume while still running PAG. We continue to remain focused laser focused our player when he was passed over in favor Boeing executive Allen Molly. -- what does all of CEO ambitions on hold. Instead he would learn from a Molly and he became a more relaxed self assured executives and the process. This is what the business needs. Over the years a more mature fields -- -- merit. Bloomberg says that it onetime. -- most cited in the press as a Jersey boy with a 1980s hair style. Who wants open a press lunch by thing. Aren't you going to ask me about my -- And feel -- -- that he could be a three fighter. And the book American icon. Often Bryce Hoffman -- -- near physical altercation between fields and former CFO. Don LeClair. The shouting match fit to be broken up by bill Ford himself. Ford is America's best selling brand. As head of the America -- a job he took in 2005. -- -- been a turnaround artist. Helping transform the North American operations from record losses for years ago to record profits this year. As jaguar and Land Rover Volvo Aston Martin and Mercury have all -- it from the lineup. Of the auto makers to surviving brands. We are very very excited about where -- -- I hate when Lincoln and our objective is really clear it was like we wanna make a world class. Luxury -- both -- product standpoint. Consumer experience standpoint. A year after that 2011 interview. More assurances for retailers. I'm -- only -- that. The dealers to not only to listen to a words but watch watch her actions we want to ask fields what keeps them up at night. His fans there. The excitement of seeing or grow again. We'll go through the doorways every morning and it's it's a very different dynamic when you were a growing profitable company. And there're a number of different issues that you work through as you're -- profitably as you do when you're restructuring business. And that's very very exciting and it's also very very motivated so. It's almost the adrenaline that that keeps me up at night. Amongst them. -- things. He was clearly excited about four regaining its investment great status from two ratings companies this year. And -- it the trademark blue awful barges so that fork get its money three billion dollar loan and avoid bankruptcy. To be able to kind of get this -- back Condit you know can sit and that's ours again. And we control our own destiny. And the cheerleading job doesn't stop there. Most recently he helped employees celebrate as the automaker took control of a suburban Detroit plant it had been operating with Mazda. -- -- -- For Automotive News TV. I'm Leslie Allen.

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    Hello I'm Jennifer bond. On this edition of the dealers speaks we have about thirty miles northwest of Detroit to Lake Michigan. It's home to assuming Chrysler dodge Jeep brand and run by lawyer turned car dealer human. This 52 year old spent eleven years practicing law but he treated the courtroom for the show room in 1990 founding. That's when his then seven year old dad was ready to retire from the family business which father and grandfather founded. In 1955. The crazy emotional attachment you have as third generation. Person the dealership and always been part of the family always enjoyed being at the dealership. So I think actually gave up the data daily practice blonde stolen license attorneys still do legal work here and there but I really full time here at the dealership and it's worked out. She only grew up in the car business but his line experience is helping in some aspects of running the dealership today. The reviewing contracts. There's so much. Regulation of dealerships. There is you know on human resource issues there's so many you know discrimination harassment all of these rules it's impossible. You know you try to comply with everything it really is hard to to do it all there's so much going on. And again I I can because of my legal background I don't know when I need to get outside help and when I don't lot of things I can do on my own. Or and save some time and some money that way. Humans says that parallels exist between his past career and his process and one this is the retail. Car business. Just like practicing law again if you wanna be alert just going from nine to five isn't gonna cut it. He means that clear to potential hires that long workdays are the norm. He's also upfront about the dealerships unique paint plan that's because human employs a non commissioned sales and a. It's a little bit harder to recruit experienced sales person. From another store someone who's been in the business for awhile because they're just not used to it you know maybe don't see how it would work for them. That's that's human staffers don't work on commission is not any focal point in its advertising. His radio are known to be fast paced and sometimes a little off the wall. And commission fully transparent answer all questions that stands. He voices that the spots and sell at a local CBS radio station just a short drive from his store. And he even writes it for a thirty seconds and at their contents usually topical. Marches here the film actually milk and the fields are small and people like. Most US don't change or add that often they I was as surprised my answer we're taught when they're stupid but there were talking about. About something that it is happening in the community. The changes all the time. And don't believe humans can talk that fast. Option mentioned president that you the biggest pressure that he regularly walled lake in the best presser that you've been given America. For generator to account. That lying about being the biggest Chrysler dodge Jeep brand dealer in walled lake. Is something issuing drives home to assess his apart from the competition he explains why. My biggest problem when I came here in 97 where people that live two miles from here that didn't know there was a car dealership in walled even though we've been here since 55. So that's why its biggest and wolf lake over and over again is that. But they gag line it's the only Chrysler dodge Jeep brand store in this city. And messaging seems to have resonated with buyers. In 1990 the dealership roughly 100 new cars a month. And when he thirteen about 160. Per month. And this year's goal. Really trying to get to 200 new cars and can't expanded that facility by about 30% to seven years ago accelerate the growth. So we can get. Thirteen or fourteen and fifteen cars in here. But she metal is just part of us now equation. Shooting continues to cultivate its handling a lot of the port customer service. We are here to help people. If you have that that we're not here to make money obviously recently we have to make proper of the dealership won't be here but the the number one thing is. We're here to to help people. That principle cemented it when the storm one at the highest honor nationally. From car dealer review website dealer dot com last year. In the overall dealer of the year and when he thirteen issue Chrysler dodge Jeep brand. That announcement made at last year's NET convention in Orlando Florida. At the time the store earned an overall star rating of four point nine fine. Also critical to running a successful business. Human it's all about expense control at a car dealership take that's fine bring. Sample I want Ed dodge and ram through it I'm too cheap to spend the money to to fix the sign so we just leave it like that. Human and his ads that he keeps his overhead loan. And that the mortgage on single point store has been long paid for in addition. I have ever dies and we hot off is that a fairly good but it. I don't understand I don't I really do not understand barbershop teeth whitening I've seen a mall that they go one in dealerships. It is hard enough. To sell cars and fix cars and keep everybody happy that's enough on anybody's plate. Assuming clearly not afraid to speak his mind and tell a few jokes. You got to try to have fun you got it and you got to try and work hard you can have fun and work hard to I really believe that. And so that's that we try to do mean it's it's it's it's a business where you've you've got to work and you gotta hustle or you're not gonna make it retail harvest. And issue was certainly hustling in 2013. In his yearlong role as chairman of this January's North American International Auto Show. Thanks for watching the dealers speaks both to UC news.

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