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Ford's Mark Fields: A Look Back

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  1. jaguar1:16, 2:51
  2. Lincoln1:20, 3:04
  3. executive VP1:33
  4. Alan Mulally0:29
  5. bill Ford1:27, 2:32
  6. Automotive News4:35
  7. Aston Martin1:19, 2:54
  8. Land Rover1:18, 2:52

Thu, 1 Nov 2012|

Ford Motor Co. appointed Americas chief Mark Fields as COO, effective Dec. 1, making him a strong candidate to succeed CEO Alan Mulally when he retires no sooner than the end of 2014. This video takes a look back at Fields' career, so far.

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Automatically Generated Transcript (may not be 100% accurate)

They'll be great opportunities for everybody. War. In serving this great company going forward. And repeal another moment of opportunity have arrived. For years this best writing that was dogged by speculation. That he's in -- to DC you know. And for years he politely brushed the questions aside you know at -- -- leader of the American. -- up here yeah. That both fields in December CEO Alan Mulally he says it's not going anywhere soon there was no time for distractions. World staying focused on today. We'll continue to make progress. Again and that is our number one focus it's. Phillips joined Ford in 1989. As a newly minted Harvard MBA. He quickly built a reputation as a marketing winds and a man on the fast track at the house Ed Henry Ford built. And 1999. At 838. He was named president of -- the youngest ever chief of a Japanese auto company. And 2002. The 41 year old took the reins at Ford so premier automotive group. Consisting of luxury brands Volvo and jaguar. Land Rover Aston Martin and Lincoln. Failed to emerged as a possible CEO candidate way back in 2004. When bill Ford will still running the family company. By that time fields and edit the title of executive VP of Ford of Europe to his resume while still running PAG. We continue to remain focused laser focused our player when he was passed over in favor Boeing executive Allen Molly. -- what does all of CEO ambitions on hold. Instead he would learn from a Molly and he became a more relaxed self assured executives and the process. This is what the business needs. Over the years a more mature fields -- -- merit. Bloomberg says that it onetime. -- most cited in the press as a Jersey boy with a 1980s hair style. Who wants open a press lunch by thing. Aren't you going to ask me about my -- And feel -- -- that he could be a three fighter. And the book American icon. Often Bryce Hoffman -- -- near physical altercation between fields and former CFO. Don LeClair. The shouting match fit to be broken up by bill Ford himself. Ford is America's best selling brand. As head of the America -- a job he took in 2005. -- -- been a turnaround artist. Helping transform the North American operations from record losses for years ago to record profits this year. As jaguar and Land Rover Volvo Aston Martin and Mercury have all -- it from the lineup. Of the auto makers to surviving brands. We are very very excited about where -- -- I hate when Lincoln and our objective is really clear it was like we wanna make a world class. Luxury -- both -- product standpoint. Consumer experience standpoint. A year after that 2011 interview. More assurances for retailers. I'm -- only -- that. The dealers to not only to listen to a words but watch watch her actions we want to ask fields what keeps them up at night. His fans there. The excitement of seeing or grow again. We'll go through the doorways every morning and it's it's a very different dynamic when you were a growing profitable company. And there're a number of different issues that you work through as you're -- profitably as you do when you're restructuring business. And that's very very exciting and it's also very very motivated so. It's almost the adrenaline that that keeps me up at night. Amongst them. -- things. He was clearly excited about four regaining its investment great status from two ratings companies this year. And -- it the trademark blue awful barges so that fork get its money three billion dollar loan and avoid bankruptcy. To be able to kind of get this -- back Condit you know can sit and that's ours again. And we control our own destiny. And the cheerleading job doesn't stop there. Most recently he helped employees celebrate as the automaker took control of a suburban Detroit plant it had been operating with Mazda. -- -- -- For Automotive News TV. I'm Leslie Allen.

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You can see that the traffic stop here around you know 4 o'clock 3:34 o'clock. And which something we like by the way. Head Porter Javier helps new Hyundai he's up to the bridge. But determining the location of this heavy duty elevator was a challenge during the planning phase of the project. didn't want to an unsightly exterior lift for all to see so. We figured that we put in the blue box this box bearing a big Hyundai logo. You can still see the cars going up and down its visual but it's not an if you don't see any of the mechanics of the list. So that was a very nice clever design when the sun sets up programmable LED system kicks him. Projecting in a of colors against the bridges white background. We have. Design that took advantage of the traffic there's 600000. Vehicles that drive this freeway on a daily basis and we want it to us. Bill that in a way that they remember that there is on the story here so how is this door impacted drivers. Instances of one story in particular comes to mind. There was that element that bought a car from us and he he said I've been driving this freeway for twelve years. And I've never. Knew there was and they store here. And he he then you man and I end up buying a car. NASA says there's a good reason why many drivers zipped by the dealership in the past. This is what it looked like when massive in his business partners acquired the store in late. the eleven we would call it a glorified. Trailer we had to add a couple of trailer just to conduct business while we are designing in that building. This building. It was a big big change. From what it was and what it is today. The same can be said. For the dealerships significant turnaround in sales. The Hyundai store was selling about. Some are around eight to ten cause a month's new cause of months. And now we're currently selling around hundred parts of. The old facility presented another problem. We had a difficulty hiring the right people when we were in a trailer but that hasn't been an issue since the new building opened its doors. It features a massive show room filled with flat screen televisions in plenty of workspace. If you people like. To be here. They will treat your customers rights and we try to. Create the culture that this is your home. A total of 39 employees worked at the Hyundai store in a nearby Chevy dealership. When asked if it is business partners bought them in 2011. Today 105. Employees worked at the dealerships. About a third of those staffers share their time between the two stores. Quite a few jobs that were added to the community. Back to construction. if it is team broke ground on the new Hyundai store in of 2013. Our goal was to. Opened stores before Thanksgiving and we did the project also came in 800000. Dollars under budget. Due in part to win Hyundai serving as general contractor. In in in the house consultant coordinating work on the project. The move gave more control in terms of spending choosing subcontractors. In design flexibility. For example the source conference room looked good on paper. And then when we looked at its. It was too small and we had to redesign it and the ability to have the contractors. Working for us it was we were able to do that fairly easy we had to. a couple of walls and and it was. Done the fifteen year old massive was born in Egypt and moved to LA as a team. He's held numerous dealership positions over the past thirty years. Including market president for about a dozen AutoNation stores in Southern California. He says other retailers looking to rebuild. May want to consider adding the title of general contract. This is my first dealership and this is something that. It's something that every penny counts in the end. NASA believes he's made when Hyundai in Carson a destination. People make choices every day. People make is that where they gonna work where they can five. What are they gonna buy. And our job is to be Detroit's. You might wonder where the dealership groups in came from. NASA for in his team like sports and decided early on that they like to win. Thanks so much for watching we'll see you soon.

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    Welcome to our first talk from the top video series of 2014. I'd Tom war back during the next three weeks you'll hear from the three North American CEOs. Will begin with Ford's president of the Americas Joseph Hendrix he's held the spot since December of 2012. And the 47 year old has plenty on his plate. He wants to improve both the vehicle quality and the auto makers launch record you could say the former General Motors executive. Was built for this kind of work. I grew up in the manufacturing systems so kind of launching their power train their vehicles is kind in my DNA a trade is counting on. As he guides forward through sixteen new vehicle launches in North America in 2014. In recent years all of the problems caused vehicles such as the Ford Escape in Lincoln and easy to stumble out of the gate. To ensure smoother launches Hendricks and other are getting involved sooner. We're trying to learn from the thing that happened over the last several years so we can improve as every organization should do. And one of the things we've noticed is it more leadership and engagement earlier in the launch process is necessary to use the judgment. On some of the decisions he made earlier else to help the team remove roadblocks have resources that help solve problems earlier. But the escape and then Casey. Aren't the F 150. For starters the pick up is the best selling vehicle in the US 32 years running. It's also Ford's most profitable vehicle. The 2015 aluminum F 150 is scheduled to hit showrooms later this year. It is arguably Ford's biggest launch ever in Henry says there are two key hurdles to overcome. In the next few months. Couple big challenges first the conversion of the manufacturing plants from steel to aluminum and the bike shops is a big deal we have that coming out of us. The ramp up of supply base and great partners if we have with them through the years on this project. Is gonna be a challenge because we're getting to volumes with new lines and that we haven't seen before some of these gauges of aluminum they're gonna be needed to support. The production so those would be. To kind of the biggest areas of emphasis this year getting ready. But so far we're on plan. Can he's also focused on improving vehicle quality. The blue global cracked the top ten in consumer reports reliability survey in wanting to head. But dropped to 2728. Brands in 2012. Ford was near the bottom of the list in 2013. However Henrikson is Ford's internal warranty data show the company's efforts to improve quality are paying off. It according to the public he should warranty we. Ford warranty claims and accrual rates which are funds set aside to cover future warranty claims. Fall to quote extremely low levels in 2013. We certainly would expect. Progress to be shown in external third party validation of our progress will wait to see that come clearly. One of the things are looking for his progress as we've seen on my Ford touch and also the launches of our new vehicles. The next third party scorecard JD power's annual initial quality study is due out in June. After placing in the top five in twenties had the Ford brand dropped well below the industry average in 2013. From product of personnel. Ford CEO Alamo Wally is retiring July 1. Chief operating officer mark fields will succeed here. Hendricks expects his relationship with fields to remain a collaborative. because march had this job for seven years he now understands what it was like to sit in this role and an important this position has to the to the company. Overall. And so I think our relationship will just grow. Because we have worked together we've been at that table with for seven years together. I don't think mental change at all. Hedrick says he learned a great deal from a particularly when it comes to positive leadership. Even in the darkest days it too late 2008 early 2009. Allen would come and say. This is awful and he'd smile and you say and we get to work on it I mean his his positive. Optimism is infections. And so even when pondered if a caller gets some bad news about it remind myself just how impact ball. That positive energy can be many industry insiders believe Hendricks is a CEO quality executive. Our bread were only asked if he wants to be Ford's top boss someday. It's not something I think about it frankly. Right now the America's jobs acreage out at Ford and I'm fine we'll work with a great team. We have challenges in South America and the launches in all other things is trying to keep as busy. In fact Ford says this vehicle launch schedule is the busiest and most ambitious one in the auto maker's history. It our next talk from the top installment we'll hear from Volkswagen group of America's CEO Michael horn. Thanks for watching we'll see you soon.

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