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Peek Inside Honda R&D (11/12/12)

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  1. United States1:31
  2. Crash Test Dummies2:28
  3. vice president5:04
  4. Tom Moore0:21
  5. research and development0:05, 0:41, 3:14
  6. steering column2:41
  7. Automotive News4:48, 5:00
  8. Buckeye State0:09
  9. body scanners3:31
  10. sports car0:49

Mon, 12 Nov 2012|

A peek inside Honda R&D | Ford truck wows China | Toyota's high-speed safety system

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Automatically Generated Transcript (may not be 100% accurate)

A growing role in Ohio. More of Honda's research and development is taking place at a big facility in the Buckeye State. What say you block that. Hope you had a nice weekend I'm Tom Moore back. -- -- thirty years of building cars in the US earlier this month. Shortly after the first record rolled off the line in -- back in 1982. A Honda Accord or started take shape in central Ohio. And that includes a sprawling research and development center. Where the pressure is done to engineer new global platforms. In the highly anticipated sports car. More now in part two of our series Honda in Ohio. At third. We not only need to manufacture where we sell. But we need to have the capability to design and develop where we sells well. That's why Marysville plant manager Jeff tomko is thrilled that -- Ferrari fighter. The accurate and SX. Is being engineered about five miles down the road in Raymond Ohio. Not in Japan. It basically said that we are ready. To take on that significant of a challenge to produce the most complex vehicle that -- offers. As an overall product lineup. And development and manufacture here in the United States while it's still unclear which Ohio plant will build the -- acts. That car in the next -- civic. Just a few examples of Honda America taking the lead in a growing list of global vehicle development projects. It's all in an effort to help the auto maker fend off competitive challenges in North America. In hedge against a strong yet. On this Raymond R&D center employs about 2000 people. And while many inside this building spend countless hours developing areas like the look of a vehicle. Which often attracts buyers the car really is sort of a sacrificial. Feature in a car crash. Other associates are alike aren't these safety chief engineer chuck Thomas who in for good reason is obsessed with saving lives. Inside this thirty million dollar test lab you'll find Crash Test Dummies and a crash test barrier facility. Thomas is the staff here ensures every part of a vehicle interior. From a patted headliner to a collapse of -- steering column absorbs. Energy we actually do tests on the instrument panel on the dashboard itself. So if your body or your head were to strike those areas of the vehicle the forces they would produce against your body are low enough that they wouldn't cause serious injury. The US says more than 32000. People died in traffic accidents in 111. That's down from 2010. And Thomas expects that number to continue to drop I hope abiding in my career we can reach a point nine states -- earning more tout his car crash. Honda has had a research and development presence in Ohio since 1987. Next week we'll explore Honda's largest auto engine plant in the world. It's in Ohio. Millimeter wave radar thanks to those full body scanners at the airport you've probably experienced it firsthand and ally yeah. Well Toyota is using this type of radar to keep drivers from crashing into the car in front of that. Today the auto maker announced that it pre collision system helps mitigate even high speed collisions. The system first uses audio and visual alerts to prompt the driver to break if a risk is detected. The system then it doubles the braking force applied by the driver. It can also slow the car down automatically. If the driver fails to hit the brakes. So I guess who's in rapture by the raptor. Ford's special off road version of the F 150 is gaining some big fans. In China. The Detroit news says the truck is -- as much as 160000. Dollars on the gray market there. The US price. 43000. Dollars -- by the way the news this is Ford doesn't officially sell even by special order. The raptor in China. Finally a quick question for dealers do you wanna make your store a better place to work. We can find out how and an Automotive News power trading webinar this coming Thursday at 11 AM Easter. Worker satisfaction expert Peter Burke warfare insights -- gain. In steering last month Automotive News best dealerships to work for event. And dark cars vice president Tammy Darvish will give a Frontline perspective to. For details in -- sign up you can go to audited dot com slash power tree. That is our time for today. Thanks so much for watching everyone we'll see you tomorrow.

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    Eight polling that Tug of war what heavy duty YouTube has poured threatening to life. You're watching auto news now. Good to see you on this Monday. I'm Tom back for Ford and Chrysler the stakes couldn't be higher. According to true cart dot com heavy duty pickups represent 23%. Of all pick up sales in the US. In one of the main reasons to buy a big truck. Towing capability. a battle is raging between Ford and Chrysler's ram Brad. Over who can claim best in class Ford is threatening legal action if keeps claiming its pickups have besting class We're talking so called fifth wheel or goose neck trailer is connected in the pick up that. So here's the issue. Ford says 2015. F 454. By four crew cab can 31200. House. That's about 12100 pounds more than the highest capacity 3500. Which is rated at 30000. Pounds. But rim says the trucks are not even in the same class. It's is the F 450 is a class four pick up in fact the only class four pick up on the market. says the 3500. Actually competes against the F 350. In GM's 3500. Heavy duties. Reporter Larry tells us Ford does something no other automaker does when setting its maximum payload for the F series. It removes items like the radio. The spare tire the Jack. In the center console in order to produced the maximum number for its payload that's a questionable practice because a component truck over. Into another class. Larry says under the system used by other auto makers the F 450 would be considered class war. For more story in today's print and digital editions of Automotive News. Ford is raising prices on the new one in fifteen aluminum body F 150 pick up. Like 340 dollars to 3385. Bucks. The king ranch sees the biggest price increase over the 2014 model. Ford however has upped the standard equipment in all models of the truck for example to information screens are standard. Our Richard true it is also reporting the auto maker is trimming the number of F 150 models from eleven to five. With the new truck arrives this fall popular name plates such as the raptor in limited will be gone. Dealers started ordering the pick ups today. More business may be on the way to service based in GM dealerships. That's because the auto maker is offering buyers of its 2015 models for monthly vehicle diagnostic reports through OnStar. The move also allows customers to sign up to receive maintenance notifications from their stores. Both services will be offered at no charge for five years under a plan named OnStar basic. Previously. They were available only to paying OnStar subscribers. GM says that customers who are emailed me notifications from their dealerships. Come in for two additional service visits a year on average. Compared with customers who don't receive that. Cash for clunkers a phrase that was all the rage five years ago this month. Officially known as the car allowance rebate system clunkers was a lifeline at a desperate time in the US auto industry. US sales in June of 2009 dropped 28%. wasn't so lawful because every other month that your have been worse. But thanks to clunkers which provided consumers as much as 4500 bucks to trade in an old gas guzzler for a more fuel efficient new vehicle. July 2009 sales were off just 12%. In August sales that year were up 1%. In the end nearly 700000. Vehicles were traded in through the two point 85 billion dollar federal program. Have a great day everyone. We'll see you back here tomorrow.

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