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Chrysler Marketing Mavens (11/26/12)

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  1. Super Bowl3:10
  2. Tom Moore0:22
  3. Cyber Monday4:07, 4:27
  4. online shopping4:29
  5. Automotive News3:17
  6. Chrysler's brand1:41
  7. Lance Ito3:56
  8. Sergio Marchionne3:30
  9. industry leader3:35
  10. market share1:30, 3:43

Mon, 26 Nov 2012|

How French native helped Detroit company ride wave of patriotism; VW's Winterkorn tops all-stars; cars and 'Cyber Monday.'


Automatically Generated Transcript (may not be 100% accurate)

Advantage Chrysler. The story of one automaker's rise of marketer of me here. And the French visionary who helped make it all possible that's that. It is -- back to work Monday thanks so much for looking in I've Tom Moore back. It is arguably one of the biggest comeback stories in recent automotive history. If you -- Chrysler marketing chief Olivier Francoise how it all began. He would point to this that. This our new son was imagined. It's. Enforced here in America. Called the things we make to make us it was France was first commercial for the Jeep Grand Cherokee. People just trying a little something about. It marked a new thing for the auto maker. A dual message about the rebirth of Chrysler and the pride of being an American. In more specifically. About being from Detroit. Well we don't pull together. Now motor city is fighting again. So how's the message working. -- Chrysler has just been named marketer of the year by our sister publication advertising age. To really gauge Chrysler's success just look at the numbers when Fred -- took over marketing back in 2009. Chrysler's US market share was eight point 9%. It now stands at eleven point 5%. Sales have risen 31 straight months in Chrysler's brand loyalty rate as measured by RL pole. It is doubled since the third quarter of 2009. It now stands at 30%. The man behind the message is a fifteen year old French native who previously ran Fiat lunch or Brad. He repulsive staying in the hotel room on his first trip to Detroit. Watching Monday and car commercials. Easy small successes. Folders. You really are any more on -- innings. And you. More impressive to friends want the city itself which he said had a bigger story to tell than any cup -- could. Speaking in almost poetic terms he often compares Chrysler's determination to come back with that of the motor city. Detroit's this golf. Sometimes. -- -- sit here behind a brave face. But it never gives up and never become soft so it's -- is made out of concrete and steel. He tells ad age that consumers are far more likely to be engaged by a good story. And by a catalog of information. You can read more about Chrysler in France -- on our website. Auto One man who works with Trent Lott is sideshow hop he CEO of the Chrysler and lunch -- brands. Thanks to ActiveX Super Bowl its board of fire and halftime in America. Should -- is that it's one -- well Automotive News advertising all star. In this week's print edition we're putting the spotlight on the men and women in this industry who are standing out from the crowd. That includes -- Hobbs boss Sergio Marchionne who is the CEO North America all star. Our industry leader of the year in -- Europe all star is Volkswagen group's -- winter war. The group's global sales and market share in 2012. Both up. Winter -- is steering the twelve brand group to become the world's biggest and most profitable auto maker by 28 feet. Other big names like Lance Ito in Farley are on the all star list to. Complete rundown at the end of our newscasts. Some automakers are getting in on the Cyber Monday action. VW is offering selected driver here items at 50% off. We're talking stuff like T shirts and hats. If you won similar apparel from Chrysler and its imported from Detroit -- shipping. Is free today. It is estimated that this year's Cyber Monday will be the biggest online shopping day of the year for the third year in a row. But before you pull out your credit card. Please stay with us for a few more moments as we leave you with their -- well Automotive -- all stars the great list. Take care we'll see you tomorrow.

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    It's Tuesday and you're watching first step I'm Ursula is a rally. Coming up how Nissan is putting ladies first in Japan. Now Jennifer Vaughn is in the newsroom at your headlines. Things are Islam. Twit you know is changing the way it pays factory workers in Japan and then keep financial daily reports that the new system will focus on performance instead of seniority. The auto makers labor union has been told the plan. Toyota hopes to roll it out to about 60% of its workers in January. 1 goal attracting young talents. Here now are some more detail on billionaire George Soros says plans to invest in car dealerships. Two sources who heard a representatives speak any private dinner in San Francisco this weekend tell Automotive News. That Soros Fund Management is prepared to invest as much as one billion dollars in the business. The representatives said Soros has no intention of running car dealerships. The fund's goal would be to keep the current management in place and help with that capital strategies. The firm is set to be talking with several interested parties. The latest telling you for confirmed deaths are linked to defective at General Motors ignition switches its fifteen. The deadline for filing claims is this Saturday. Kenneth Feinberg the victim's compensation attorney hired by GM to a suspect claims. Exposed to be reviewing Perry class well into a sprained. Check back. Finally the hair raising power in performance of the AMG GT. That's what Mercedes will be touting in its approval added this Sunday. The latest tape and the tortoise vs hare fable. Made its debut on the Ellen DeGeneres show yesterday. Why create TV buzz now. Burst in any marketing VP drew Slavin says half the purpose of AC global ad. Is getting people involved in the discussion before the game. What is the what what you write toilet like mail for Allison can you explain what Internet as. I mean. What is I three anyway Allison BMW unveiled its commercial on The Today Show earlier yesterday. You can watch if not ears of Super Bowl ads at auto slash super ads Ers flown back to you. Thanks Jennifer and he said he plans to put more females to work in Japan by doubling the number of sales woman took 14100 but 2018. And funny thirteen the auto maker began designing Japanese dealerships for mothers. By putting many cars on the show floor and offering nursing rooms and play areas for children. On Friday the auto maker said it will triple its ladies first dealerships. To 300 in the coming fiscal year and aims to have 700 by 2018. According to Bloomberg. And we'll stay with Nissan for a first shipped back to. Yeah. One million that's the number of vehicles automaker has exported from United States. This vehicle was manufactured in sneer at Tennessee and will be sold in South Korea. Nissan has been building cars in the U lasts for 31 years. It's two US plants now export vehicles to 68 global markets. To have achieved more million units of exports. Proved so we're making it attractive. I'm globally competitive products. And that's our show for today thanks for tuning in.