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Fiat Promo Goes 'Topless' (11/30/12)

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  1. auto show1:32, 2:44
  2. gasoline engines0:57
  3. GM3:51, 4:03
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  8. diesel engines0:46
  9. Weekly commentary4:24
  10. fuel economy0:55

Fri, 30 Nov 2012|

Glimpse of racy promos for 500 lineup; Audi's patient pursuit of sales growth; soft side of GM pickups?; Lapham: Then and now.


Automatically Generated Transcript (may not be 100% accurate)

Out these I'll look. We check out the brand US sales strategy. Welcome to a Friday edition of the newscast. I'm Tom -- back. Ali is the world's second largest maker of luxury cars behind rival BMW. However in the US the brand sells about half as many vehicles as BMW and Mercedes. Through October. Odious sold more than 1121000. Units in the states. But the brand has a goal of selling 200000. Vehicles in the market before twenties wanting. -- hopes to get there in part by offering diesel engines is options in a good chunk of its lineup starting next year. Executives say diesels offer 30% improve fuel economy -- comparable gasoline engines. Audi of America president Scott -- is patience. Is key part of the sales. Plan and the truth of the matter is we're heading on a record there this year we'll be up 18%. And we're heading towards 200000 units but the brutal truth of the matter is I don't think it's headless and reckless raise the sales. I think it is is a business plan. Makes money for us makes money for dealers keep customers happy. You know this industries. And flooded by people looking for out looking for short term sales that's not out his game plan. Field speaking at the Los Angeles auto show. Automakers report November US sales on Monday but forty's already projecting some big green numbers. The -- global expects a monthly record for hybrid sales more than 6000. That would top the previous figure of 5353. Units in July of 2009. In addition Ford expects to achieve a company record 11%. Share of the US electrified vehicle market. For trying to slowly chip away at Toyota which has a strong hold on that market. One thing about advertising. Sex for lack of a better word cells. Who knows that better than the folks over via. -- and this spot for the 500 -- Bartz who went viral on YouTube. So how do you follow it up. This week at the LA auto show. Fiat -- giving the media -- if this new promotion. For the -- Caprio. -- -- Fiat not stopping there. Here a driver takes the quote environmentally sexy electric 500 out on the track. But the sudden stop -- -- crew running to see what the heck went wrong. Only electric. -- were just hot hundred. Fiat also showing this video promoting the -- the end. Family friendly 500 -- and as it turns out the car may be a bit through family friendly. -- spots seduce their way on to a TV near you. Our Larry -- offers his take in a blog on our website. Auto These launches. Everything for us and there are an opportunity for us take our margin and our market share. -- -- place. That's GM North America chief mark Royce on next year's launch of the all new Chevy Silverado and GMC Sierra pickup trucks and new suvs. In separate interview wasted GM will go for a softer look in the new pickups vs the rough and rugged looks of the past. -- telling the Wall Street Journal quote people are ready to see something beautiful. Refined. And highly engineered. It's Friday time now for Automotive News executive editor Edward -- Weekly commentary. Earlier this week -- mark forty years as a reporter editor covering the auto industry. Which may -- stop and think about how the industry's changed. Since the Monday after Thanksgiving in 19721. Hired in it Ward's automotive reports. That was still nearly a year before the first OPEC oil embargo. And the big four or the Big Three plus American motors owned the US auto industry with more than 86% of the market. Obviously that has changed. Today the Detroit three combined account for about half that share of the market. Then -- now sales were trending upwards topping twelve point six million units and the next year. Nearly breaking through the fourteen million mark for the first time. Not much different from where we are now. Back then Volkswagen was the best selling import with more than 3% of the market. Now Volkswagen division has about 3% of the market. Look as the French say. Close -- -- element shows which means the more it changes. The more it stays the same. I'm Edward lap boom in forty years later that's how I see. And here's to many many more years -- thank you very much and thank you for watching have a great weekend. We'll see you back here on Monday.

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    We would like to welcome you back to the Los Angeles auto show. She's gents I'd top. Feeling green that's stories coming up but first let's talk luxury. Cadillac all new XT five crossover making its North American debut today. It is 270. Pounds lighter than the NS RX midsize crossover it replaces. A three point six liter V6 makes 310 horses in this hooked up to an eight speed automatic transmission. Here's Cadillac president you'll hunt tonight should it while we obviously would be happy to take customers from any of our competitors. But the segment leaders. Ole Ole Ole big plays in the segment must include. Lexus RX. The Audi Q five. The BM WX five and sixty models. Those would be typical. Customers that we would expect to attract. Was this a sophisticated you often from public. The XT five hits showrooms in the spring. Meantime Mercedes-Benz unveiling a new at Al roadster. The 2017 model offers more horsepower than its predecessor. A ninth speed transmission in five driving votes. The US style also features an automatic drop top deck and pulled away at speeds of up to 25 miles per hour. It's fourth a new diamond grills and a long muscular it. Look for a starting price north of 100000. Dollars when it launches in this spring of 26 team. Speaking of driving with the top down this is the Land Rover Range Rover evoke convertible. It features a lightweight canvas roof that can hold up in just eighteen seconds. A Turbo charged gasoline four cylinder will turn out 240 courses. Pricing starts at 52465. Dollars B evoke convertible hit showrooms in the spring of 26 day. Let's turn to some slightly more fuel efficient models. Green car journal holding its annual green car of the year awards ceremony this morning. The Audi a three. And in the end. The creator of the succeed. You're here. Six people. The award has been handed out at the LA auto show since 2005. We have more industry news to tell you about our Ursula is really is in the newsroom with more. Thanks Tom and Jan more news on the labor front. The UAW and German auto union IG metal. Announcing today that they are joining forces in adventure called the trans national partnership initiative. Initiative will focus on representing auto workers. At German manufacturing plants in the US out. And we'll have an office in Spring Hill Tennessee. The unions say they believe some German manufacturers. Are exploiting low wage environments in the south. Now the partnership comes as the UAW continues its upper to organize at the Volkswagen's Chattanooga plant. Where workers voted against representation. Nearly two years ago. Meanwhile yesterday the National Labor Relations Board approved a UAW petition. Or an election by skilled trades workers at the Chattanooga plant. The vote will take place on December 3 and fourth. And a quick update on the UAW Ford vote. The proposal labor contract will fail. Unless local 600 workers in Dearborn Michigan where that's 150 pickup is built. Approve the deal by a wide margin. According to our latest tally. No votes are outpacing yes votes by 18100 ballot. Final results are expected as early as Friday. For the latest on the vote stay with auto Eggs are slump and that is our time for today. Much more news and information from the LA auto show comes your way on Friday. Have a great day everyone.