News by Brand
Home>Topics>>Fiat Promo Goes 'Topless' (11/30/12)

Fiat Promo Goes 'Topless' (11/30/12)

Get Adobe Flash Player to see this content.
+

Tags:

  1. auto show1:32, 2:44
  2. gasoline engines0:57
  3. GM3:51, 4:03
  4. BMW0:22, 0:29
  5. oil embargo4:44
  6. Automotive News4:21
  7. Big Three4:47
  8. diesel engines0:46
  9. Weekly commentary4:24
  10. fuel economy0:55

Fri, 30 Nov 2012|

Glimpse of racy promos for 500 lineup; Audi's patient pursuit of sales growth; soft side of GM pickups?; Lapham: Then and now.

+

Automatically Generated Transcript (may not be 100% accurate)

Out these I'll look. We check out the brand US sales strategy. Welcome to a Friday edition of the newscast. I'm Tom -- back. Ali is the world's second largest maker of luxury cars behind rival BMW. However in the US the brand sells about half as many vehicles as BMW and Mercedes. Through October. Odious sold more than 1121000. Units in the states. But the brand has a goal of selling 200000. Vehicles in the market before twenties wanting. -- hopes to get there in part by offering diesel engines is options in a good chunk of its lineup starting next year. Executives say diesels offer 30% improve fuel economy -- comparable gasoline engines. Audi of America president Scott -- is patience. Is key part of the sales. Plan and the truth of the matter is we're heading on a record there this year we'll be up 18%. And we're heading towards 200000 units but the brutal truth of the matter is I don't think it's headless and reckless raise the sales. I think it is is a business plan. Makes money for us makes money for dealers keep customers happy. You know this industries. And flooded by people looking for out looking for short term sales that's not out his game plan. Field speaking at the Los Angeles auto show. Automakers report November US sales on Monday but forty's already projecting some big green numbers. The -- global expects a monthly record for hybrid sales more than 6000. That would top the previous figure of 5353. Units in July of 2009. In addition Ford expects to achieve a company record 11%. Share of the US electrified vehicle market. For trying to slowly chip away at Toyota which has a strong hold on that market. One thing about advertising. Sex for lack of a better word cells. Who knows that better than the folks over via. -- and this spot for the 500 -- Bartz who went viral on YouTube. So how do you follow it up. This week at the LA auto show. Fiat -- giving the media -- if this new promotion. For the -- Caprio. -- -- Fiat not stopping there. Here a driver takes the quote environmentally sexy electric 500 out on the track. But the sudden stop -- -- crew running to see what the heck went wrong. Only electric. -- were just hot hundred. Fiat also showing this video promoting the -- the end. Family friendly 500 -- and as it turns out the car may be a bit through family friendly. -- spots seduce their way on to a TV near you. Our Larry -- offers his take in a blog on our website. Auto news.com. These launches. Everything for us and there are an opportunity for us take our margin and our market share. -- -- place. That's GM North America chief mark Royce on next year's launch of the all new Chevy Silverado and GMC Sierra pickup trucks and new suvs. In separate interview wasted GM will go for a softer look in the new pickups vs the rough and rugged looks of the past. -- telling the Wall Street Journal quote people are ready to see something beautiful. Refined. And highly engineered. It's Friday time now for Automotive News executive editor Edward -- Weekly commentary. Earlier this week -- mark forty years as a reporter editor covering the auto industry. Which may -- stop and think about how the industry's changed. Since the Monday after Thanksgiving in 19721. Hired in it Ward's automotive reports. That was still nearly a year before the first OPEC oil embargo. And the big four or the Big Three plus American motors owned the US auto industry with more than 86% of the market. Obviously that has changed. Today the Detroit three combined account for about half that share of the market. Then -- now sales were trending upwards topping twelve point six million units and the next year. Nearly breaking through the fourteen million mark for the first time. Not much different from where we are now. Back then Volkswagen was the best selling import with more than 3% of the market. Now Volkswagen division has about 3% of the market. Look as the French say. Close -- -- element shows which means the more it changes. The more it stays the same. I'm Edward lap boom in forty years later that's how I see. And here's to many many more years -- thank you very much and thank you for watching have a great weekend. We'll see you back here on Monday.

Related Videos:

  1. Toyota Cuts Famed Andon Cord (7/30/14)

    Wed, 30 Jul 2014

    Factory fixture that stops line replaced with button; tech-filled C class; Hyundai Sonata recall; Penske Q2 profit.

  2. Chrysler 200's Surprise Appeal (7/29/14)

    Tue, 29 Jul 2014

    Volume car is luring buyers from Lexus, Cadillac, brand chief says; Toyota's fuel-cell future; Musk as 'Simpsons' star.

  3. Ford Hikes F-150 Prices (7/28/14)

    Mon, 28 Jul 2014

    Eight polling that Tug of war what heavy duty YouTube has poured threatening to life. You're watching auto news now. Good to see you on this Monday. I'm Tom back for Ford and Chrysler the stakes couldn't be higher. According to true cart dot com heavy duty pickups represent 23%. Of all pick up sales in the US. In one of the main reasons to buy a big truck. Towing capability. a battle is raging between Ford and Chrysler's ram Brad. Over who can claim best in class Ford is threatening legal action if keeps claiming its pickups have besting class We're talking so called fifth wheel or goose neck trailer is connected in the pick up that. So here's the issue. Ford says 2015. F 454. By four crew cab can 31200. House. That's about 12100 pounds more than the highest capacity 3500. Which is rated at 30000. Pounds. But rim says the trucks are not even in the same class. It's is the F 450 is a class four pick up in fact the only class four pick up on the market. says the 3500. Actually competes against the F 350. In GM's 3500. Heavy duties. Reporter Larry tells us Ford does something no other automaker does when setting its maximum payload for the F series. It removes items like the radio. The spare tire the Jack. In the center console in order to produced the maximum number for its payload that's a questionable practice because a component truck over. Into another class. Larry says under the system used by other auto makers the F 450 would be considered class war. For more story in today's print and digital editions of Automotive News. Ford is raising prices on the new one in fifteen aluminum body F 150 pick up. Like 340 dollars to 3385. Bucks. The king ranch sees the biggest price increase over the 2014 model. Ford however has upped the standard equipment in all models of the truck for example to information screens are standard. Our Richard true it is also reporting the auto maker is trimming the number of F 150 models from eleven to five. With the new truck arrives this fall popular name plates such as the raptor in limited will be gone. Dealers started ordering the pick ups today. More business may be on the way to service based in GM dealerships. That's because the auto maker is offering buyers of its 2015 models for monthly vehicle diagnostic reports through OnStar. The move also allows customers to sign up to receive maintenance notifications from their stores. Both services will be offered at no charge for five years under a plan named OnStar basic. Previously. They were available only to paying OnStar subscribers. GM says that customers who are emailed me notifications from their dealerships. Come in for two additional service visits a year on average. Compared with customers who don't receive that. Cash for clunkers a phrase that was all the rage five years ago this month. Officially known as the car allowance rebate system clunkers was a lifeline at a desperate time in the US auto industry. US sales in June of 2009 dropped 28%. wasn't so lawful because every other month that your have been worse. But thanks to clunkers which provided consumers as much as 4500 bucks to trade in an old gas guzzler for a more fuel efficient new vehicle. July 2009 sales were off just 12%. In August sales that year were up 1%. In the end nearly 700000. Vehicles were traded in through the two point 85 billion dollar federal program. Have a great day everyone. We'll see you back here tomorrow.

  4. Japan 3 Product Preview (7/25/14)

    Fri, 25 Jul 2014

    Our look at what's ahead for Nissan, Honda and Toyota; what has Mercedes saying 'ah;' Crain joins Hall of Fame.

Advertising