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Civic Aids Honda Sales (12/3/12)

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  1. Lincoln1:27, 1:40, 1:48
  2. General Motors0:03
  3. Super Bowl2:19
  4. New York Times1:29
  5. Henry Lee1:46
  6. GM1:04, 2:32, 2:45
  7. Alan Mulally2:24
  8. Automotive News2:47
  9. Dan Akerson2:46
  10. Edsel Ford1:43

Mon, 3 Dec 2012|

Compact's sales jump 75 percent in November; New ads tout heritage; Sedan gets early face-lift


Automatically Generated Transcript (may not be 100% accurate)

Early in Malibu redo. General Motors is refreshing -- everything -- end sooner than planned. The story coming up. Welcome to auditors now on this Monday. More on the Malibu in just a moment but first up today US sales results for the month of November. We'll begin with a huge number Subaru monthly sales up 60%. From a year ago meantime. American Honda sales soaring 39%. Thanks in large part to the civic. Volkswagen group up 31%. -- go to motor sales seeing a 17%. Increase. Chrysler advancing 14%. Nissan North America posting a 13%. Increase. Kia sales up 11%. And 8% gain at Hyundai. Ford rising 6%. GM sales 3% higher. The figures so far in line with analysts' estimates of at least a fifteen million -- For the very latest sales news visit auto Does the world need another luxury car not really that's the. Question and answer in this full page black and white Lincoln ad in today's New York Times. In this is just one component of Lincoln's biggest ad campaign ever called introducing. The -- motor company. That's what Lincoln was originally called in 1922. When Edsel Ford bought the company from founder Henry Lee -- Lincoln says the print ads along with TV spots featuring characters like president Abraham Lincoln for whom the brand with me. Are designed to capture the founding principals of the company and bring them forward to a new generation of buyers. Right now the average age of -- Lincoln buyer is 65. In the brand wants to lower that number. The ads come his Lincoln launches its twentieth thirteen MPC's today and this month. Campaign also includes a Super Bowl spot in February. It's only fitting for boss Alan Mulally all the press conference at Lincoln's that are in New York today. GM engineers are hustling to complete a bid cycle refresh of the Chevy Malibu. Four released late next year. And that would be about eighteen months after the redesign sedans launch. GM CEO Dan Akerson telling Automotive News the changes will include a new prime facie. Such baseless typically come about three years after Carswell. But the Malibu is earned some unflattering reviews and early sales are soft in the competitive midsize segment. You were call Honda recently pulled ahead a redo of the civic after it was panned by critics. Tomorrow morning on the first shift you'll see how some students are trying to make a Malibu -- Thanks so much for watching we'll see -- them.

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