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Akerson's Hope for Volt (12/5/12)

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  1. auto show1:19
  2. next generation0:40
  3. GM0:03, 0:13, 1:26
  4. BMW's0:31
  5. Chevy Malibu2:50
  6. Dan Akerson0:25, 1:24
  7. Green sheet5:07
  8. recognition system4:45
  9. bell labs5:03
  10. global experience3:29

Wed, 5 Dec 2012|

Will plug-in finally make a profit in second generation?; GM technology, with the flavor of Apple; plus, BMW's new 4-Series.


Automatically Generated Transcript (may not be 100% accurate)

Hopes for the volt. Like GM CEO Dan -- feels vindicated. When it comes to the plug in hybrid. Plus his views on Cadillac. And GM technology. Thanks so much for looking in on this Wednesday or from Dan Akerson in just a moment. But first the three series line is a cornerstone. Of BMW's product portfolio and profits. However in a major marketing shift the automaker is renaming the next generation three series coupe and convertible. The four series. The company says the goal is to create more exclusivity. And command higher prices on some of its -- as high volume models. The four series coupe is expected to go on sale in mid 2013. Followed by the force series convertible in the fall. They will be joined by the X four crossover. Goes in the production in the states late next year. BMW also markets -- for roadster. The concept force series -- will be introduced. At the Detroit auto show in January. About a year after Dan Akerson and took the reins at GM in late twenties had he famously declared. I am not a car guy. Despite that there are some products even a non car guy can get excited about. Here's Leslie -- with part two of our exclusive interview with -- Near the top of that person's list. The plug in Chevy -- Last week consumer reports that 92%. A boat owning subscribers who responded to a survey. Said they will buy the car again. An actress then well he can't resist the little bragging. We've taken so much grief for this. A five bucks comparisons that have -- and it's staying together it's great 92 say it's great the other say it's good. There's no other car like this ever. I mean. They've taken so much heat on this report that ever -- There's a problem. Problem is not making a lot of money. And let me in any. In the second generation we think we're gonna take out some number on the order five to 101000 dollars depending on volume. See the full in the on proselytizing this is unique car that has won this event. That's the cost at its current -- Now last for the Chevy Malibu it's gotten mixed reviews and that hasn't escaped the attention of the CEO. He says he personally like the car nonetheless. We are going to. -- mid cycle on enhancement. Not dramatic by this time next year. And with efforts to create a global presence for Seve well underway. Akerson wants the same for GM's luxury mark Cadillac. Leading the charge. Caddies global chief Bob Ferguson his appointment raised eyebrows because Ferguson's background is in public policy and Telecom. They have global experience something the boss considers vital and an executive. Where regional brand. And to be a global brand in you know global. Oversight -- world site. And Bob has that assignment. Akerson says one way Cadillac can compete is by targeting younger buyers this segment of the luxury brand we need to be successful. He is in the small luxury. Segment and that's the -- yes still he's beating up a whole line. Right now we are now have product and 80%. Of the luxury market we weren't there before. And that includes the CTS which is due for -- -- next year. The mid luxury XTS. A new escalade SUV doings when he thirteen. And the plug in ELR. It's probably the best portfolio we've had been. The generation. To go back that far. Now we also ask -- percent about his views on technology. He says look for radical changes in the next few years -- GM in the forefront. Taylor trying not that he says -- apples -- voice recognition system into cars is just the earth that. If you brought -- someone from apple here five years ago this whole industry would be radically different in this area of infotainment. And that's what we have quietly done. We've got people in from Lucent's bell labs. Some of the -- and -- okay. Green sheet of paper -- clean sheet of paper. Go. -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Or whether Ford doesn't or. Won't like does it will be it'll come fast and people thank them. Later this week Akerson on car sales and the dangers of this booklet. For auto and is now I'm Leslie Allen. Thanks Leslie and thank you for watching we invite you to follow us on Twitter. At auto news TV have a great day. We'll see you tomorrow.

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