News by Brand
Home>Topics>>Honda Ad-Agency Shakeup? (12/6/12)

Honda Ad-Agency Shakeup? (12/6/12)

Get Adobe Flash Player to see this content.


  1. South Korea1:29
  2. Johnson Controls2:20
  3. lithium ion battery2:08
  4. day delinquencies4:04
  5. sub prime3:13
  6. average credit score3:31, 3:51
  7. vehicles financed2:53, 3:05
  8. Atlanta market2:03

Thu, 6 Dec 2012|

After 26 years with RPA, automaker places $700 million in accounts under review; A123 auction day; a big score for Volvo.


Automatically Generated Transcript (may not be 100% accurate)

Good to see you on this December 6 I'm Jennifer bond. -- financed -- brands that story coming up but let's get started with your headline. Normally very some. It's a great deal the end but hey that's happening under the but will almost half behind today's continue for ad agency RPA. American Honda is placing its 700 million dollar US created in media accounts for the Honda and Acura brands. Under current deal. -- automaker has worked with RPA and creative and US media buying and planning for 26 years. The Santa Monica based agency will participate in the review process. Honda telling our affiliate publication advertising -- That -- deal is expected to be completed in the first quarter up when he thirteen. Signed -- also headed for a milestone. The auto maker says that within two years it expects to export more vehicles from North America. That it imports to the region. Wednesday and it Marysville Ohio fans -- -- production of its of one million export vehicles. Eight when he thirteen accord sedan putted first South Korea. Thirty years ago Condit became Japan's first automaker to build cars in the US. That story is from Bloomberg. And -- automotive group which is the seventh largest auto retailer in the US. Is buying to Atlanta area dealerships. Combined annual revenue sixteen million dollars. As very acquiring gusted both way in which will operate as nearly bolts weigh in and deadly Atlanta. That gives as buried twelve stores in Atlanta market. Today's a big day for bankrupt at lithium ion battery maker in 23 says guns. It's assets are played it to be auctioned off in court. Among the expected bidders for the US backed company. Supply giants' Johnson Controls and China is one -- group. Others that have expressed interest include Japan's NEC. And Germany's Siemens. And Chris there group's board of directors has established a charitable foundation. In honor of -- search you'll -- on me. It will help pay for educating children. Other employees. Toyota Ford and Chevrolet. Those more than not that the remakes with the highest percentage of vehicles financed in the third quarter of this year. They data from Experian automotive. -- cleaning about 14%. Of all new vehicles financed. -- 13%. And Chevrolet only 11%. Experience says Morse sub prime buyers are getting finance this year. Lending to a higher risk new vehicle customers. Group can nearly 25%. Of total loans in the third quarter compared with 22%. This quarter of last year. We got stuck in the average credit score for a new vehicle -- in the third quarter. 750. Fine. That's down from 763. A year ago. But still higher than pre recession levels. Through which brand had consumers with a basket and worst credits chorus. -- buyers had the highest average credit score at 818. And Mitsubishi customers those little list at 694. The reports also showing a drop in thirty to eight and sixty day delinquencies. In the latest quarter. Finally if first shift stacked two thirds of Americans one car for Chris Smith. That's from an odd alliance survey of 5000 consumers. But how many have actually bought someone a car. According to the -- 17%. And as always you can enjoy until more back on other news now this afternoon and take care.

Related Videos:

  1. Ford Axes ‘Friends & Neighbors’ Spiff (11/30/15)

    Mon, 30 Nov 2015

    Movie had a good holiday weekend I'm Jennifer bond coming up. In November US auto sales preview with Jesse Snyder. But first let's get you caught up with a way to headline. Today is the last day of Ford's friends and neighbors promotion. That's significant because the program with opposed to run through January 4. For a acting the sale after offers failed to resonate with consumers as much as more traditional year and spit offered by competitors. Friends and neighbors started November 3. If promoted in the ideal setting a no haggle price within about 200 dollars a dealer invoice. Ford hoped the program we generate strong sales to close that 2015. A year in which its US market share has been flat. But some forecasts show before its November share its plant from a year earlier and down from October. The automaker says new holiday and that is that begin tomorrow. A German newspaper on Sunday of reporting that will play against top bosses knew a year ago. That's some of the company's vehicles were less fuel efficient. Then had been officially stated. In early November VW said it understated the level of CO2 emissions and fuel usage. In about 800000 vehicles worldwide. The investigation initially focused on software on up to eleven million diesel vehicles globally. That VW admitted it was designed to cheat and missions tat. However that built on on time report contradicts VW's claim that it only uncovered the false CO2 issue. It's part of the company's effort to resolve the diesel emissions scam. Which became public in September. He VW spokesman declined to comment. Fiat Chrysler is recalling more than 161000. At 2015 Rand Paul master bands in the U last. To repair ignition contacts. The usually caused intermittent power loss to the vehicle's electrical that stunts. At CA is unaware of adding related injuries or accidents. And finally and on the news has made in uncommon pick for the annual industry leader of the year. It's National Highway Traffic Safety Administration chief mark rose kind. For more on our roster of 2015 all stars visit on the Want clean you out the auto sales are reported tomorrow. Jesse Snyder says no more sleeping November. Jesse what's different. To avert the. A couple of changes first the sales paces building after a frigid start. In February we worried about any growth after toward autumn. Were fine. Second November's changed. Once a breather before the December dashed now holiday discounts come early. Black Friday pricing. On Thanksgiving. But November 1. Trump card had been fees selling rate well above eighteen million Kelley blue book and Allen's seat power below eight. Unit forecast all well above the 1230000. Autos sold in November 2000 the record year. Can we beat 2000. Bidders a challenge. In round numbers seventeen point four million is the full year target. Through ten months 4015 is 420000. Units behind the record pace. If November comes and today a 100000328. Still 330000. Behind with one month ago. But December 2000 was pokey. A million to 44. Slowest December this century. To get to save seventeen for ten and the full year record. Would take a record December. Of a 100000580. Call it 5% higher than December 2014. So a last lap come back. Yeah. All of my bottom line is a baseball analogy. Player on first hit up the gap I'm even the runner home they'll be a play at the plate. But I think when he fifteen. Sets a new record. Jennifer. Things just seem to remember to stay with auto all day tomorrow for the latest sales figures. Finally today marks the fiftieth anniversary of the publication of the landmark book unsafe at any speed by Ralph Nader. The consumer advocate recently spoke with our Richard true it to discuss some of the industry's current issues such as self driving cars. It's really needs to. The emerging. Great hazard on the highway which is distracted driving. Will have much more with Nader later today under afternoon show on the news now stick around for that. First ship returns tomorrow morning take care.

  2. Takata U.S. Staffers Saw Trouble Coming (11/25/15)

    Wed, 25 Nov 2015

    Takata U.S. staffers saw trouble coming; Toyota reissues recall; Sharper Kia Cadenza; Ford fights drugged driving; 'Quiet car' rule delayed.

  3. Lady Gaga and the Prius (11/24/15)

    Tue, 24 Nov 2015

    Lady Gaga and the Prius; Audi sees software fix for 3-liter diesels; U.S. sales look strong in Nov.; Tesla’s cheaper Model X; JLR ditches Detroit, Defender

  4. Scion Crosses Over With the C-HR (11/19/15)

    Thu, 19 Nov 2015

    Scion crosses over with the C-HR; Hyundai ‘democratizes’ tech with Elantra; Subaru sees sedan growth; Mazda rides CUV wave with redesigned CX-9; Mitsubishi’s ‘unified’ look.