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Honda Ad-Agency Shakeup? (12/6/12)

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  1. South Korea1:29
  2. Johnson Controls2:20
  3. lithium ion battery2:08
  4. day delinquencies4:04
  5. sub prime3:13
  6. average credit score3:31, 3:51
  7. vehicles financed2:53, 3:05
  8. Atlanta market2:03

Thu, 6 Dec 2012|

After 26 years with RPA, automaker places $700 million in accounts under review; A123 auction day; a big score for Volvo.

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Automatically Generated Transcript (may not be 100% accurate)

Good to see you on this December 6 I'm Jennifer bond. -- financed -- brands that story coming up but let's get started with your headline. Normally very some. It's a great deal the end but hey that's happening under the but will almost half behind today's continue for ad agency RPA. American Honda is placing its 700 million dollar US created in media accounts for the Honda and Acura brands. Under current deal. -- automaker has worked with RPA and creative and US media buying and planning for 26 years. The Santa Monica based agency will participate in the review process. Honda telling our affiliate publication advertising -- That -- deal is expected to be completed in the first quarter up when he thirteen. Signed -- also headed for a milestone. The auto maker says that within two years it expects to export more vehicles from North America. That it imports to the region. Wednesday and it Marysville Ohio fans -- -- production of its of one million export vehicles. Eight when he thirteen accord sedan putted first South Korea. Thirty years ago Condit became Japan's first automaker to build cars in the US. That story is from Bloomberg. And -- automotive group which is the seventh largest auto retailer in the US. Is buying to Atlanta area dealerships. Combined annual revenue sixteen million dollars. As very acquiring gusted both way in which will operate as nearly bolts weigh in and deadly Atlanta. That gives as buried twelve stores in Atlanta market. Today's a big day for bankrupt at lithium ion battery maker in 23 says guns. It's assets are played it to be auctioned off in court. Among the expected bidders for the US backed company. Supply giants' Johnson Controls and China is one -- group. Others that have expressed interest include Japan's NEC. And Germany's Siemens. And Chris there group's board of directors has established a charitable foundation. In honor of -- search you'll -- on me. It will help pay for educating children. Other employees. Toyota Ford and Chevrolet. Those more than not that the remakes with the highest percentage of vehicles financed in the third quarter of this year. They data from Experian automotive. -- cleaning about 14%. Of all new vehicles financed. -- 13%. And Chevrolet only 11%. Experience says Morse sub prime buyers are getting finance this year. Lending to a higher risk new vehicle customers. Group can nearly 25%. Of total loans in the third quarter compared with 22%. This quarter of last year. We got stuck in the average credit score for a new vehicle -- in the third quarter. 750. Fine. That's down from 763. A year ago. But still higher than pre recession levels. Through which brand had consumers with a basket and worst credits chorus. -- buyers had the highest average credit score at 818. And Mitsubishi customers those little list at 694. The reports also showing a drop in thirty to eight and sixty day delinquencies. In the latest quarter. Finally if first shift stacked two thirds of Americans one car for Chris Smith. That's from an odd alliance survey of 5000 consumers. But how many have actually bought someone a car. According to the -- 17%. And as always you can enjoy until more back on other news now this afternoon and take care.

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