News by Brand
Home>Topics>>GM’s Akerson: Employees are ‘agents of change’

GM’s Akerson: Employees are ‘agents of change’

Get Adobe Flash Player to see this content.
+

Tags:

  1. General Motors0:08, 0:19, 0:45
  2. GM0:02, 1:18, 3:24
  3. Dan Akerson0:03, 0:17, 3:22
  4. Chevy Malibu4:48
  5. Ninth Ward0:14
  6. Automotive News0:05, 8:53
  7. spending cuts7:58
  8. Green sheet7:05
  9. recognition system6:43
  10. bell labs7:01

Thu, 6 Dec 2012|

+

Automatically Generated Transcript (may not be 100% accurate)

Not a part one of our discussion with GM CEO Dan Akerson he sat down with the Automotive News last week. For progress report on General Motors are Leslie Allen has more. You can't just dictate from the thirty Ninth Ward one thing's pretty clear Dan Akerson wants cultural change at General Motors. I hear these stories of what it was like five in ten years ago with the personalities and egos which analysts tower. There is a there is a harmony in any case. Synchronous. Aspect to the way that this company is working that really. Makes me proud. Akerson says he's kind of events that people are starting to feel empowered -- General Motors. They are agents of change. That they aren't held back by. Well that's way we've always done it thinking there and and and and is it I don't you can bring me and I could be gone tomorrow. The besieged and planet. And it goes in and nothing. Motivates people like. Of bankruptcy. And the anxiety and fear and quite frankly the embarrassment and the disappointment of it and I would say. This generation of GM employees is highly motivated. To improve. Not repeat the mistakes of the past. And -- from our fresh thinkers that. -- on his agenda. An aggressive schedule of vehicle launches into money thirteen. Including on versions of GM's pickups and suvs. We've had the quote unquote oldest portfolio in the marketplace that will radically change over the next twelve. 24 months. But the 64 year old actress and says he likes challenges. A big one. Bringing GM's once recommended back office operations into alignment. We need to fix some fundamentals here and we are in that will make us a much better competitor. In ways that. The car guys never could've imagined. How deep will it go this will maybe surprise you we re able if necessary to tell you the profitability by car by -- -- by then number. That's a powerful thing to say. One of his priorities besides continuing to streamline product development. -- to bring information technology and house again IT. A small. What could be written on hi -- General Motors angles back to 1980. Whenever we bought EDS. Strategic error. To see to buy it basically push all your people. Into this. EDS. This navy veteran compares farming out IT. -- the military hiring another country to do the work of the Marines. Information technology he says should be at the core of an automaker just like engineering or design. In our next installment. There's no other car like this ever. Akerson talks technology. Products and his goals for Cadillac. For Auburn is now I'm Leslie Allen. About a year after Dan Akerson took the reins at GM in late twenties had he famously declared. I am not a car guy. Despite that there are some products even a non car guy can get excited about. Here's Leslie L with part two of our exclusive interview with -- Near the top of that person's list. The plug in Chevy -- Last week consumer reports -- 92%. Of -- owning subscribers who responded to a survey. Said they will buy the car again. An actress then -- he can't resist the little bragging. We've taken so much grief for this. A five bucks compares that at one end -- staying together it's great 92 say it's great the other say it's good. There's no other car like this ever. I mean. They've taken so much heat on this report that ever bought. There is a problem. Problem is not making a lot of money. And me in any. In this second generation we think we're gonna take out some number on the order five to 101000 dollars depending on volume. See the full -- -- -- proselytizing this is unique car that has won this event. That's the cost at its current five. Now last for the Chevy Malibu it's gotten mixed reviews and that hasn't escaped the attention of the CEO. He says he personally liked the car. Nonetheless. We are going to. -- mid cycle on enhancement. Not dramatic by this time next year. And with efforts to create a global presence for Seve well underway. Akerson wants the same for GM's luxury mark Cadillac. Leading the charts. Caddies global chief Bob Ferguson his appointment raised eyebrows because Ferguson's background is in public policy and Telecom. They have global experience. Something the boss considers vital in an executive. Where regional brand. And to be a global brand in -- global. Oversight -- -- oversight and Bob has that assignment. Akerson says one way Cadillac can compete is by targeting younger buyers this segment of the luxury brand we need to be successful. Is in the small like -- Segment and that's the -- yes still he's beating up a whole lineup. Right now we are now have product and 80%. These luxury market we weren't there before. And that includes the PTS which is due for -- fresh next year. The mid luxury XTS. A new escalade SUV doings -- -- thirteen. And the plug NE LR. It's probably the best portfolio we've had been. The generation. To go back that far. Now we also ask -- about his views on technology. He says look for radical changes in the next few years -- GM in the forefront. Taylor crying and he says -- apples -- voice recognition system into cars is just the earth that. If you abroad and someone from apple here five years ago this whole industry would be radically different in this area of infotainment. And that's what we have quietly done. We've got people in from Lucent's bell labs. Some of the cares it's okay. Green sheet of paper -- clean sheet of paper. Go. -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Or whether Ford doesn't or. Won't like does it will be it'll come faster than people think -- Later this week Akerson on car sales and the dangers of this booklet. For -- and is now I'm Lesley hale. Now the final installment in our exclusive interview with -- GM CEO Dan Akerson. As our Leslie Allen reports there's a big wildcard in GM's future. No this time it's not Europe or China. It's Washington DC. I think it is serious. And that's -- view on the phone call fiscal -- A series of automatic spending cuts and tax hikes that could soon take effect. That is unless congress and the president agree on a way to cut the deficit. -- that -- get the country's fiscal house in order. That'll provide certainty that I think people. Possibly sustain this. Recovery. He says the big risk if a drop in discretionary spending translation. Less money for people to buy cars. While some experts predict sales will hit 151000000. And 2013. Act person sees -- more conservative fourteen to fourteen point five million. That all presupposes that we don't fall off the cliff. I think I do think that could disrupt among third quarter -- not careful what you ask for more on actress and be sure to catch our talk from the top feature and Monday's print edition -- Automotive News. For -- and is now. I'm Leslie Allen.

Related Videos:

  1. Cruising With Classic Dodges

    Mon, 14 Jul 2014

    Cruising With Classic Dodges

  2. Lincoln’s VanDyke on Making the MKC Different

    Fri, 20 Jun 2014

    The out from Automotive News an appearance at a over California. Media launch. But the 2015. Lincoln and Casey. In case he is Lincoln's decree from the fans throwing compact luxury crossovers like. Lincoln has big ambitions for this vehicle reinvention. Of the brand which has been languishing remember years. We're here Rick Smith van dyke director of global Lincoln. It's going to talk to us about what Lincoln's plans that folks are poorly in case things. Really what would tip the scales for us to decide you and Casey is the second known. Would that leave for another new name Q so. 400 products for years. Having and it's a second I think it's just absolutely right for outlook we expect going here and globally and and really. What we can do. More attention more products from. Where things that's different about every seat from. The first on the Lincoln that was developed. Completely groundout from. Lincoln studio it's. You know engineers and vehicle embedded design teams working together hand in hand and really fighting to make all the right choices looking at. Benchmark luxury premium competitors. Figuring out exactly what kind of portions track whips me. Step up power trip to point three eco boost which is not available on any other car. On the platform that we we're leveraging here these are all very important choices that were making to further differentiate. This product. Getting the word out through social media channels channels pretty big way and we'll also use some of the other channels during the summertime. Such as. Really I think it's because the product you're from advertising as well cinema advertising taking advantage of the media channels that are. Really people are using them and then mention. Well when people using television to. You know important for us to get your awareness. And it's there that's really pump way and that and just the right. You go there.

  3. L.A. Store Showcases New Cars to Idled Drivers

    Fri, 6 Jun 2014

    Our best practices video series continues. I'm Tom Moore back. The 405. Odds are you've heard of or perhaps even driven in the congested interstate in Southern California. Oftentimes. The freeway becomes a parking lot. The dealer heading massive says there are sales opportunities. In that gridlock. So after NASA took over a struggling Hyundai store south of Los Angeles. He made sure the dealerships inventory. Would catch the eyes of idling motorists at any hour. As a result of new brick. Mortar and lots of glass. NASA is selling more cars in attracting new employees to. We want to take advantage of proximity to freeways so we built the building. Right on. For me just feet away from the frantic for a five Hyundai in Carson. The new five million dollar facility centerpiece. Is a 4500. Square foot class display bridge. It's it's two stories off the ground it holds up to eight vehicles. From the inside. Cars look I don't hide with commuters. You can see that the traffic stop here around you know 4 o'clock 3:34 o'clock. And which something we like by the way. Head Porter Javier helps new Hyundai he's up to the bridge. But determining the location of this heavy duty elevator was a challenge during the planning phase of the project. didn't want to an unsightly exterior lift for all to see so. We figured that we put in the blue box this box bearing a big Hyundai logo. You can still see the cars going up and down its visual but it's not an if you don't see any of the mechanics of the list. So that was a very nice clever design when the sun sets up programmable LED system kicks him. Projecting in a of colors against the bridges white background. We have. Design that took advantage of the traffic there's 600000. Vehicles that drive this freeway on a daily basis and we want it to us. Bill that in a way that they remember that there is on the story here so how is this door impacted drivers. Instances of one story in particular comes to mind. There was that element that bought a car from us and he he said I've been driving this freeway for twelve years. And I've never. Knew there was and they store here. And he he then you man and I end up buying a car. NASA says there's a good reason why many drivers zipped by the dealership in the past. This is what it looked like when massive in his business partners acquired the store in late. the eleven we would call it a glorified. Trailer we had to add a couple of trailer just to conduct business while we are designing in that building. This building. It was a big big change. From what it was and what it is today. The same can be said. For the dealerships significant turnaround in sales. The Hyundai store was selling about. Some are around eight to ten cause a month's new cause of months. And now we're currently selling around hundred parts of. The old facility presented another problem. We had a difficulty hiring the right people when we were in a trailer but that hasn't been an issue since the new building opened its doors. It features a massive show room filled with flat screen televisions in plenty of workspace. If you people like. To be here. They will treat your customers rights and we try to. Create the culture that this is your home. A total of 39 employees worked at the Hyundai store in a nearby Chevy dealership. When asked if it is business partners bought them in 2011. Today 105. Employees worked at the dealerships. About a third of those staffers share their time between the two stores. Quite a few jobs that were added to the community. Back to construction. if it is team broke ground on the new Hyundai store in of 2013. Our goal was to. Opened stores before Thanksgiving and we did the project also came in 800000. Dollars under budget. Due in part to win Hyundai serving as general contractor. In in in the house consultant coordinating work on the project. The move gave more control in terms of spending choosing subcontractors. In design flexibility. For example the source conference room looked good on paper. And then when we looked at its. It was too small and we had to redesign it and the ability to have the contractors. Working for us it was we were able to do that fairly easy we had to. a couple of walls and and it was. Done the fifteen year old massive was born in Egypt and moved to LA as a team. He's held numerous dealership positions over the past thirty years. Including market president for about a dozen AutoNation stores in Southern California. He says other retailers looking to rebuild. May want to consider adding the title of general contract. This is my first dealership and this is something that. It's something that every penny counts in the end. NASA believes he's made when Hyundai in Carson a destination. People make choices every day. People make is that where they gonna work where they can five. What are they gonna buy. And our job is to be Detroit's. You might wonder where the dealership groups in came from. NASA for in his team like sports and decided early on that they like to win. Thanks so much for watching we'll see you soon.

  4. Ford’s Hinrich’s Big Test

    Fri, 16 May 2014

    Welcome to our first talk from the top video series of 2014. I'd Tom war back during the next three weeks you'll hear from the three North American CEOs. Will begin with Ford's president of the Americas Joseph Hendrix he's held the spot since December of 2012. And the 47 year old has plenty on his plate. He wants to improve both the vehicle quality and the auto makers launch record you could say the former General Motors executive. Was built for this kind of work. I grew up in the manufacturing systems so kind of launching their power train their vehicles is kind in my DNA a trade is counting on. As he guides forward through sixteen new vehicle launches in North America in 2014. In recent years all of the problems caused vehicles such as the Ford Escape in Lincoln and easy to stumble out of the gate. To ensure smoother launches Hendricks and other are getting involved sooner. We're trying to learn from the thing that happened over the last several years so we can improve as every organization should do. And one of the things we've noticed is it more leadership and engagement earlier in the launch process is necessary to use the judgment. On some of the decisions he made earlier else to help the team remove roadblocks have resources that help solve problems earlier. But the escape and then Casey. Aren't the F 150. For starters the pick up is the best selling vehicle in the US 32 years running. It's also Ford's most profitable vehicle. The 2015 aluminum F 150 is scheduled to hit showrooms later this year. It is arguably Ford's biggest launch ever in Henry says there are two key hurdles to overcome. In the next few months. Couple big challenges first the conversion of the manufacturing plants from steel to aluminum and the bike shops is a big deal we have that coming out of us. The ramp up of supply base and great partners if we have with them through the years on this project. Is gonna be a challenge because we're getting to volumes with new lines and that we haven't seen before some of these gauges of aluminum they're gonna be needed to support. The production so those would be. To kind of the biggest areas of emphasis this year getting ready. But so far we're on plan. Can he's also focused on improving vehicle quality. The blue global cracked the top ten in consumer reports reliability survey in wanting to head. But dropped to 2728. Brands in 2012. Ford was near the bottom of the list in 2013. However Henrikson is Ford's internal warranty data show the company's efforts to improve quality are paying off. It according to the public he should warranty we. Ford warranty claims and accrual rates which are funds set aside to cover future warranty claims. Fall to quote extremely low levels in 2013. We certainly would expect. Progress to be shown in external third party validation of our progress will wait to see that come clearly. One of the things are looking for his progress as we've seen on my Ford touch and also the launches of our new vehicles. The next third party scorecard JD power's annual initial quality study is due out in June. After placing in the top five in twenties had the Ford brand dropped well below the industry average in 2013. From product of personnel. Ford CEO Alamo Wally is retiring July 1. Chief operating officer mark fields will succeed here. Hendricks expects his relationship with fields to remain a collaborative. because march had this job for seven years he now understands what it was like to sit in this role and an important this position has to the to the company. Overall. And so I think our relationship will just grow. Because we have worked together we've been at that table with for seven years together. I don't think mental change at all. Hedrick says he learned a great deal from a particularly when it comes to positive leadership. Even in the darkest days it too late 2008 early 2009. Allen would come and say. This is awful and he'd smile and you say and we get to work on it I mean his his positive. Optimism is infections. And so even when pondered if a caller gets some bad news about it remind myself just how impact ball. That positive energy can be many industry insiders believe Hendricks is a CEO quality executive. Our bread were only asked if he wants to be Ford's top boss someday. It's not something I think about it frankly. Right now the America's jobs acreage out at Ford and I'm fine we'll work with a great team. We have challenges in South America and the launches in all other things is trying to keep as busy. In fact Ford says this vehicle launch schedule is the busiest and most ambitious one in the auto maker's history. It our next talk from the top installment we'll hear from Volkswagen group of America's CEO Michael horn. Thanks for watching we'll see you soon.

Advertising