News by Brand
Home>Topics>>Dealer Bob Rohrman: ‘Never give up’

Dealer Bob Rohrman: ‘Never give up’

Get Adobe Flash Player to see this content.


  1. General Motors6:21
  2. new car0:50
  3. Lafayette Indiana1:12
  4. Schaumburg Illinois1:58
  5. Tom Moore0:11
  6. GM4:01
  7. Automotive News0:30
  8. steady stream1:50
  9. cigar chomping1:10
  10. Customer satisfaction4:19

Fri, 7 Dec 2012|

The 'Dealer Speaks' With Bob Rohrman


Automatically Generated Transcript (may not be 100% accurate)

Welcome to the latest installment of our series the dealer speaks. I'm Tom Moore back. He's employees describe him as hands on a mentor and above all a salesman. We're talking about Bob orbit. President and owner of the Bob warm and auto group. This operation is big -- to number eighteen in the latest Automotive News top 125. Dealership groups list. In 2011. Warm and sold 191635. In new retail units. In group revenue came in at more than 905. Million dollars. The company portfolio currently includes a 24 new car dealerships covering fifteen brands in two states plus. For use car superstores. In as we learned doing our recent visit to Chicago land those numbers are growing. The charge being led by warming himself. Whose first boss was a cigar chomping Ford dealer in Lafayette Indiana. In 1955. These. Obviously. You think maybe you've been so harsh I said yes sir again. Where you'll start I said right now he said OK your hired. And he was often running. In 1963. Warm and opened his first used car lot. In in 1969. He started selling -- Toyota's. Relatively unknown mark in some parts of the country. As Lafayette it and how to pronounce Tonioli Khaled. Priority after adding a steady stream of brands in his hometown including Honda. Warm and looked north to the booming town of Schaumburg Illinois. Where friend was selling 200 -- a month. And I -- who I should -- the dealer here there was at one. So warm and built it in 1984. His first store in the Chicago area. -- who himself isn't one to -- it actually my office probably is my car. That's him in the red Lexus. Likes to move franchises around like pieces on the chess board. The car business for me -- just been. A game. Woman's Honda store will soon move to the site of his nearby -- dealership. Use condoms will be sold in the key to show room in -- 140000. Square foot addition will house new Honda's next door. As for the -- distort well that's moving into the existing Honda dealership. And warm and it is moving his suburban Chicago Lexus store less than a mile down the road. Into a two story 200000. Square foot building in his business park which even has its own traffic -- I concentrated on the -- been so much that. We do well with and so we can. We can build buildings like the -- storm it doesn't hurt that warm and owns 51%. Of a construction company. In virtually his entire operation. Except new vehicle inventory is paid for all self funded. Never give up. Has been my model he could have went one store was three million bucks in the whole ice that with us stuck with -- me to three million dollar back. And I -- -- about 800000. Today. And that is just one of the many lessons he's passed along to his children and grandchildren who -- in the family business. Grandson Ryan is the GM at Schaumburg Honda. He takes presidents David teaching me how to sell cars and as like -- lose you know what do you mean by that is -- -- -- the very first day we emphasize it and you. And I just -- told me he said you got to love the customers and they'll let you back. Customer satisfaction is so important to warm -- that he established his own university. For new and existing employees. Where. He's he -- people. The car business. Not only in sales for news service. How we wanted to take care of the customer. How we won't be noble want the serious side. Son JER well and Arlington Nissan. As is always told us you know you could inspect what to expect. Not many dealers are routinely signed autographs but Orban does. After starring in countless TV ads over the years often in -- He says the goofy spots drive business. I have people tell me and the source. I just had coming in. Because really advertising. And they say. You're crazy. But I love it. New ads were suggested by employee looting Garcia. Who realized mormons advertising. Wasn't targeting a key audience. The area's growing Hispanic population. The two now star in this spot spoken in Spanish. -- I take all of biases. From employees good or bad sometimes as I was Lugo was this game is Maria Orman is also bullish on the Internet. He predicts 40% of its sales will soon come through that media that doesn't mean. When he now walks in the door how'd you hear of us. You should Washington and that's not -- fail. He had access. Contacted. By the end. And then we really can't say that there's an and -- sale. Meantime warm and is building a -- store in Wisconsin. And negotiating. For a General Motors franchise. His grandson chase who runs a Ford store -- growth is a motivate -- He's still going after everything facility got -- mentally -- wants to grow. I hope when you know -- Not only not only isn't healthy but this fun. Warm and employees 14100 people do stores throughout Indiana into Illinois. And like many dealers he is charitable. During our visit he presented the Red Cross a check for 100000. Dollars to the super storm sandy relief but. Next week we'll hear from -- Monday and asked co owner of the Monday advanced automotive family will see that.

Related Videos:

  1. Hillside Honda Rewards: Paid Vacations, Rolex Watches, Family Atmosphere

    Fri, 9 Oct 2015

    And that's. It's nice to see you again I'd Tom Moore backed floating fifteen marks the fourth straight year Automotive News is recognizing the best dealerships to work or in North America. Stores named to the list are leaders in areas including workplace satisfaction. And employee retention. And those hired by hillside Honda tend to stick around the store in more ways than one. The dealership located in the New York City Borough of queens employees 142. People. Seven of them probably say they've worked at hillside for more than three decades. Just wing views in the thirty year anniversary. Employees also put in a lot of hours on a monthly basis. They see crossing the finish line brings many rewards. Chief among them. Bigger paychecks. Paid vacations. In working with people they like and respect. Sound too good to be true. See for yourself. I'm have a point here I come every day I do my job I'm doing my job that's why service department Foreman Larry Slater says he's been working on cars it built side. We're 31 year I enjoyed every but it worked and that's that's what it's all about doing we were quick how you work and get the job on at the end of the day. It hit thirty. But his managers to take for example would gift hillside staffers receive after working here for thirty years. It's something you just don't expect Slater is talking about in engraved Rolex watch. The timepiece brings out many emotions. Just said. To me I've been here long point and this is appreciate. From both sides constantly saying we appreciate you being here and just felt good to be. Slater dons the role acts on special occasions. A most certainly doing much as I can and not too much because I don't want when it. The Rolex idea coming from store owner steepen Ochoa who also likes wearing that brand of watch. But no show in his daughter dealer principal Maria Elena Brody. Say they never miss an opportunity to connect with the team there Rauf family. That they're not employees there it's really our family if you personal what you were employees and not freedom at Sonoma. Do you treat him as people. They will respect you one more caught. And that's evident on the showroom floor. I didn't audio who wants to know as in forty new vehicle sales. Erica White has been a hillside for two year. I'd like to compete against my fellow coworkers those stupid for the most than. Every month and a challenge and everybody rise to the occasion in fact many staffers are routinely sell more than thirty new rides a month. And when they do employees earn a thousand dollar reward and re extra days off. But there's a catch the cash can be used only for vacation. I do not give them the money they have the book the trip and I pay for the trip Peter potato is the store's general manager. The reason for days if I gave you bonus of whatever the dollar amount is highest in six months from now ice and I said Tom would you do with that money you wouldn't now. But if pressing you on vacation you're gonna remember he went on vacation. Potato who has worked at hillside for 25 years. Says the vacation bonus isn't just for the employee. They want the people to take off because it's not just about the money people need time to spend with their family and his business has taken that away from them. And I wanna get back. Eleven year hillside sales veteran Mario polite until it hits the thirty sales bogey an average of eight times annually. Bureau a lot of vacations with and I need a heck hey come in and the act and Alec forwards coming back and starting over with flexible hours but Tito says he isn't one to micromanage. A staffers time. A person that's only thirty cars and I can tell them to have you have to stay until nine minutes 8:30 or 8 o'clock. They gonna figure it out taken in the coming to work to work and produce so they need that extra hour there's many days that they hear that extra hours to. Being motivated and having a strong work ethic are traits employees seat in their boss. That's because the Tito is a five time cancer survivor. Battling three types of the disease over the past quarter century. We tried managing the store remotely from home. But might cure. Where is coming here being my fan being looked at people. Not laying an event not getting chemicals pumped my body. That was not gonna fix it where was gonna make me happy and make me better for us to be and be surrounded by people that care about me just as much as I care about. Pretty easy to see why hillside Honda has been named to the best dealerships to work for list three times in four years. To learn how stores make our list visit auto slash best dealerships. Thanks for watching everyone and have a great day.

  2. Dealer Kimmerle Builds a Museum, a Diner and a Growth Engine

    Sun, 20 Sep 2015

    David Kimmerle has used a focus on fleet, parts and other 'niche' areas to grow Arizona's Sanderson Ford into a powerhouse, and his love of nostalgia to make his 65-acre site a cultural destination.

  3. Special Video Report 4: State of Suppliers

    Fri, 7 Aug 2015

    It's different view again and Jennifer bond and welcome to our final fostering port. From the when he fifteen car management briefing seminars. Today it we examine the state of suppliers in North America hop. In the US alone automakers are expected to sell more than seventeen million light vehicles in 2015. That they sharp contrast from 2009. When just ten point four million units rolled off dealers' lots. Is the Great Recession took hold. Since then first makers have wrapped up work forces and production to keep pace. But the future looks even more congested for suppliers as automakers introduce new model. Well. There are pressure points without a doubt keeping up way. That production but as well looking at the new vehicle launches that are on top of that that this pliers need to deal with. Did Andrea is chief economist of the Original Equipment Suppliers Association. There might be and depending upon which which year which forecaster you look at. Anywhere from 2720. Thirty new vehicle launches up to 45 to fifty over the next few years. If you look at the suppliers. They produce sixty to 70% of the value of those vehicles. So a major first tier supplier it's not than usual for them somewhere in the world to be launching 12. Or even three. New products new prime part numbers. To support those vehicle launches. As a result. He injury says the players are on high alert. Looking bad pre have preparing your year eighteen stood to and to be able to launch those those programs. Successfully. We've done a lot of work to try to anticipate what we think the demand is. That's Johnson Controls technology strategist Cragg Rigby. The supplier believes 40% of light vehicles built in North America we'll have stop start systems by 20/20. From about 10% this year. To repair for the increase GCI is expanding its factory in Toledo. Which produces a absorbent Glassman batteries. Here's how they work. Manson glass fibers are sandwiched between led plates. And since the glass least soaks up the batteries electoral light fluid that batteries won't spill. They called plot than conventional blood at that starter batteries and are optimize for the demands of stops starts this done. We have some experience coming out of what he's 78 years in Europe with the adoption which is now. 60% of the new bill this year and in keeping both teachers whose start was good stressed out and that's gonna continue to grow. That's to the profit. In North American supplier industry is running at about eighty to 82%. Capacity utilization. But the real story I think is is that if you look at it by the lower court tiled. Those. The lowest 25%. Are running themselves at seventy to 75%. Utilization rates so there's no room for air in the in through the entire system. Which is why General Motors global purchasing and supply chain bought the gatekeeper. Want to stay visible and get ahead of potential reductions day. Our cooperation with our tier ones of course there. Cooperation when all of their tears to make sure that the message is communicated well the demands are well understood and now the bottlenecks are limited. Eliminated you know with just good communication and some intelligent planning we're finding that we can. Improve the situation quite quickly in a lot of cases. And while times are good now what happens when a family cycles start to soffit. Oh yes they have and fastest numbers where North American production volumes need to be to keep parts makers profitable. And their responses and the round thirteen. Point two to thirteen point five million units so what that means is. That the overall market can drop in total by some 20%. And overall and I'm talking in generalities. That the supply base is structured it's fixed costs. To be at a point where it will still be dad. At or above break even point. Andrea reminds us that that person makers aren't just applying a public lines they are providing a steady stream of products to service departments. Which are trying to keep pace with a record number of recalls. Thanks for watching we'll see the end.

  4. Special Video Report 3: Lexus' Jeff Bracken

    Thu, 6 Aug 2015

    Groundbreaking dealers in more ways than one. Hi I'm Tom Moore affect our coverage from the 2015 car management briefing seminars in northern Michigan continues. With a focus on Lexus namely the brands US dealerships. In the coming months some stores will invest millions of dollars in their facilities while others will offer haggle free pricing. And the mayor and oversee those efforts is 37 year Toyota veteran Jeff bracket. As general manager of Lexus bracken says he's focused on taking a century old car selling process. And making it more trans here. This stuff is a logical step in DNA have continuous improvement and really working hard to try and find a whole another level. Premier care. Bracket and talking about the brand's decision to pilot a haggle free program at twelve of its 236. US stores. There is. A group of choppers and buyers out there that are not so subtle with the negotiation process kind of back and forth this price that price. For starters Brackins is the dealership will set the vehicle price based on market conditions. The other guard rail is that is one individual. That the hopefully owner. Would work with the right so not just through the demonstration and the features and benefits. But also right through the transaction including finance and insurance. Brackins is the non negotiation approach has worked well for a decade and Evan dale Toyota near Phoenix. He uses the store's owner Brian McCafferty has seen market share gains in more loyal customers. In employees. When we brought these groundbreaking dealers together we've invited invited Brian cap treaty to join us. Because the in on a factory ride and I think you know I can stand her or have communications or meetings with our dealers but. When dealers can ask very dealer specific questions of right in it you know pay plants and things like that. And they can hear back from another dealer felon dealer. I think it's even more meaningful. The Lexus program is in the planning stages and goes live in the first quarter of 2016. Once we move through this pilot are our plan is that other dealers we'll see how this has flourished and they'll pick up on it as well. And Brackins is one executive who isn't afraid to pick up the phone and listen declines. For me. Just staying close to our customers that's the value to me. He recalls the unveiling of the new RC with its spindle grill. Along time Lexus owner called the voice his concerns with the brands design direction. We literally spent about sixty minutes on the phone talking about he was an engineer interestingly. But it's it's in you know it's impossible to please everybody. But but to me to value was that the customer was willing to call in and share his concerns. And then and is trying keep him in the family. And director and once to grow that group specifically. Female buyers. So Alexis has launched a lady's night program at some of its stores which could be technology. Education meeting. I child's safety in terms of child safety seats. You know the list of how to connect is probably is. Long is our our creative minds can develop in the brand allows dealers to show some imagination. When it comes to reinvention. 57 Lexus dealerships will invest 900 million dollars in their facilities over the next three years. But bracket often cautions owners not to overspent. Will we do is provide our dealers them. Goal post if you will. With in terms of Sheen or amenities. Perhaps some input on materials but at the end of the day. On the as long as we can kind of keep them somewhat inside the boundaries we recognize they're the ones that are making the investment and and we just wanna make sure from me from a business. Management standpoint. They haven't gotten out so far over their skis but it doesn't make financial sense. Racquet sitting down with Automotive News reporter Lindsay chapel. Thanks so much for watching please note that our final report from Trevor city will air next month it. We'll see you through.