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GM’s Pickup Strategy (12/13/12)

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  1. Mitt Romney3:58, 4:10
  2. presidential campaign3:45
  3. General Motors0:11
  4. next generation0:13
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Thu, 13 Dec 2012|

New Silverado, Sierra aimed at those who use their trucks to make a living; minivan assembly reportedly halted; TV spot deemed 'Lie of the Year'


Automatically Generated Transcript (may not be 100% accurate)

Our count competitors may think that they have smooth sailing ahead. But let me tell you the weather is about to change. -- words. General Motors unveils its next generation of full size pickup trucks. Who are the vehicles Peter -- We'll tell you that. Welcome to auditors now on this Thursday. I'm Tom warp back. Simply put this Chevy Silverado and GMC Sierra pickups are critically important to GM's bottom line. The the company's biggest profit soars but the current versions are dated oldest on the market. And that's one reason why GM's share of the full size pick up market in the US is at its lowest level in ten years. The general hoping to change all that with the redesigned versions for 24 team. The auto maker using this special effects that of all places. A film studio in suburban Detroit today for the unveiling. GM touting improved power refinement. Safety and functionality of the vehicles. The automaker says it will target buyers. Who use their trucks for a living. Silverado customers want a truck it's honest hardworking dependable just like they are when they can pastime to their children. This has been the -- Ronald mission or generations. And we will not waiver from a customer. It's been telling us for the long time a long time. That I want all the capability that exists. In in in addition to that I want -- more refined premium truck. Analysts say GM's strategy is different from Chrysler's ram with its air suspension system. And Ford within its highly successful six cylinder eco boost offering. On the top selling F 150 line. In big GM will not offer its own turbocharged six Bagger. Instead the auto maker will rely on a family of three engines. Versions of its next gen of small blocks to be -- and the six. Official mileage ratings won't be known until early next year the pickups hit showrooms in the summer. And just to give you an idea of weird GM's stands in the US full size pickup sales race. The Ford F series way out in front of the Silverado by more than 208000. Units so far this year. Then the ram the Sierra and the Toyota Tundra rounding out the top five. By now you know about the often rocky relationship between VW and Chrysler. But they do work together on this. The 2011 Tennessee. Volkswagen's -- time is based on Chrysler's minivans. The US company has been building the -- time for its German rival since 2008. At a plant in Windsor Ontario. But according to Bloomberg -- time assembly has been on hold since July and BW is negotiating with Chrysler. About the project's future. VW's is no decision has been made. There's no comment from Chrysler. The -- time is a minor player in the US minivan market. Fewer than 101000 have been sold so far this year. Far lower than the minivan sales at Chrysler Honda and Toyota. Finally just as we are putting this year's US presidential campaign behind us comes this. Political -- dot com a fact checking project of the Tampa Bay times. Maybe a car related ad from GOP candidate Mitt Romney the quote lie of the year. Obama took GM and Chrysler into bankruptcy and sold Chrysler to Italians were going to build jeeps in China. Mitt Romney will fight for every American jobs. Chrysler posted a blog from CEO Sergio Marchionne. Sitting Jeep was not shifting USG production to China. But the ad was quickly seized upon by the Obama campaign. And now after Romney's false claim the -- outsourcing to China. Chrysler itself has refuted Romney's -- The truth. -- it is adding jobs in Ohio. Don't know but Q but I'm glad it's all over. So is our time for today tomorrow at lap of its weekly commentary. We'll see that.

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    Eight polling that Tug of war what heavy duty YouTube has poured threatening to life. You're watching auto news now. Good to see you on this Monday. I'm Tom back for Ford and Chrysler the stakes couldn't be higher. According to true cart dot com heavy duty pickups represent 23%. Of all pick up sales in the US. In one of the main reasons to buy a big truck. Towing capability. a battle is raging between Ford and Chrysler's ram Brad. Over who can claim best in class Ford is threatening legal action if keeps claiming its pickups have besting class We're talking so called fifth wheel or goose neck trailer is connected in the pick up that. So here's the issue. Ford says 2015. F 454. By four crew cab can 31200. House. That's about 12100 pounds more than the highest capacity 3500. Which is rated at 30000. Pounds. But rim says the trucks are not even in the same class. It's is the F 450 is a class four pick up in fact the only class four pick up on the market. says the 3500. Actually competes against the F 350. In GM's 3500. Heavy duties. Reporter Larry tells us Ford does something no other automaker does when setting its maximum payload for the F series. It removes items like the radio. The spare tire the Jack. In the center console in order to produced the maximum number for its payload that's a questionable practice because a component truck over. Into another class. Larry says under the system used by other auto makers the F 450 would be considered class war. For more story in today's print and digital editions of Automotive News. Ford is raising prices on the new one in fifteen aluminum body F 150 pick up. Like 340 dollars to 3385. Bucks. The king ranch sees the biggest price increase over the 2014 model. Ford however has upped the standard equipment in all models of the truck for example to information screens are standard. Our Richard true it is also reporting the auto maker is trimming the number of F 150 models from eleven to five. With the new truck arrives this fall popular name plates such as the raptor in limited will be gone. Dealers started ordering the pick ups today. More business may be on the way to service based in GM dealerships. That's because the auto maker is offering buyers of its 2015 models for monthly vehicle diagnostic reports through OnStar. The move also allows customers to sign up to receive maintenance notifications from their stores. Both services will be offered at no charge for five years under a plan named OnStar basic. Previously. They were available only to paying OnStar subscribers. GM says that customers who are emailed me notifications from their dealerships. Come in for two additional service visits a year on average. Compared with customers who don't receive that. Cash for clunkers a phrase that was all the rage five years ago this month. Officially known as the car allowance rebate system clunkers was a lifeline at a desperate time in the US auto industry. US sales in June of 2009 dropped 28%. wasn't so lawful because every other month that your have been worse. But thanks to clunkers which provided consumers as much as 4500 bucks to trade in an old gas guzzler for a more fuel efficient new vehicle. July 2009 sales were off just 12%. In August sales that year were up 1%. In the end nearly 700000. Vehicles were traded in through the two point 85 billion dollar federal program. Have a great day everyone. We'll see you back here tomorrow.

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