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2012 Marketing Moments (12/27/12)

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  1. Clint Eastwood1:50
  2. Super Bowl1:36, 4:12
  3. General Motors4:01
  4. search engines1:01
  5. holiday edition0:09
  6. Honda CRV0:51
  7. Automotive News0:11, 4:31
  8. GM4:05
  9. Fiat 5002:20

Fri, 21 Dec 2012|

'Mad Men' pitch a Jag; GM soccer-punch?; Lincoln revives Honest Abe; and Google clicks off dealers


Automatically Generated Transcript (may not be 100% accurate)

Hi everyone and welcome to a special holiday edition of Automotive News TV. I'm Tom -- back. And I'm Jennifer bond. This week we're looking back and the year 2012 and how did the 2013. That's right -- and yesterday we took you through some of the biggest blunders and missteps of the year. In today. Today it -- our attention to marketing. With some of the biggest marketing home in 2012. So what do you do. When you're trying to move a lot of aging crossovers. Look your -- -- US marketing boss Steve Evans. You buy Google ads that appear when web surfers look up the competition. In this case the Honda CRV. Is ideal works in Subaru clears out summer inventories. Without costly incentives. Times speaking of search engines. Like the perfect match right now who -- true cart dot com. The idea how final -- to dealers. -- cars CEO Scott painter agrees to pay Yahoo! fifty million dollars a year. Yeah these jobs -- and millions of visitors it's true car. But his true current business model runs afoul of state franchise -- us. And -- deal unraveled. Chrysler returns to its American comeback theme. In a riveting spot that steals the show or during this year Super Bowl thus. Country champion knocked home with one punch we get right back up again and when we do who was gonna hit a -- oranges. The ad is called half -- in America starting of course movie icon Clint Eastwood. From dirty hairy. Men. That went. Deep beauty has encountered. -- runs deep emotions. Jay. 1960s. -- TV series. And special fictional ad agency tries to land in account with the British sports carmaker. I love that show. And here in the modern era Chrysler not afraid to use a bit of lower to sell to Fiat 500 take a look. With a bigger ad budget in more incentives and Fiat sales more than double. Through November. I love being under house arrest. When it should have been. Tom first you see that they don't. We're not marketing moment involves Google. The search engine three dealers this year when it -- the customer reviews from there Google+ local pages. Google says it's targeting quote. -- -- Honda stuns the -- world just this month. In places it's 700 million dollar US creative and media accounts under review. Current agency our community has had the account for nearly thirty year. Tesla on the other hand bypasses traditional -- winner out its model at that they -- In -- -- It alone until some media buzz -- the events for potential owners and publicity and -- busiest magazine spread the word. Yeah and you could call this the year of Lincoln's there's the hit movie of course. -- -- -- Probably at least once again. Let's get. With the New York's Lincoln Center as the launch pad. Ford rolls out an ambitious effort to revive its luxury brand. It's the biggest marketing campaign in the brands 97 year history. -- able include a one minutes who purples. But women they -- feature and you weren't spots on General Motors. In May then shortening bus Jolie whining as GM both the 2013 gain a year Earl where. We're gonna have a good time with the with the Super Bowl. But later you -- the commercials are too pricey. He also raises eyebrows by pulling -- ten million dollar account of faith by. All of that in one here pretty amazing stuff. That is our time for today thanks so much for watching this special edition of Automotive News team. Tomorrow is you who made our list of the most influential people. 2012 will see that.

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    It's Tuesday and you're watching first step I'm Ursula is a rally. Coming up how Nissan is putting ladies first in Japan. Now Jennifer Vaughn is in the newsroom at your headlines. Things are Islam. Twit you know is changing the way it pays factory workers in Japan and then keep financial daily reports that the new system will focus on performance instead of seniority. The auto makers labor union has been told the plan. Toyota hopes to roll it out to about 60% of its workers in January. 1 goal attracting young talents. Here now are some more detail on billionaire George Soros says plans to invest in car dealerships. Two sources who heard a representatives speak any private dinner in San Francisco this weekend tell Automotive News. That Soros Fund Management is prepared to invest as much as one billion dollars in the business. The representatives said Soros has no intention of running car dealerships. The fund's goal would be to keep the current management in place and help with that capital strategies. The firm is set to be talking with several interested parties. The latest telling you for confirmed deaths are linked to defective at General Motors ignition switches its fifteen. The deadline for filing claims is this Saturday. Kenneth Feinberg the victim's compensation attorney hired by GM to a suspect claims. Exposed to be reviewing Perry class well into a sprained. Check back. Finally the hair raising power in performance of the AMG GT. That's what Mercedes will be touting in its approval added this Sunday. The latest tape and the tortoise vs hare fable. Made its debut on the Ellen DeGeneres show yesterday. Why create TV buzz now. Burst in any marketing VP drew Slavin says half the purpose of AC global ad. Is getting people involved in the discussion before the game. What is the what what you write toilet like mail for Allison can you explain what Internet as. I mean. What is I three anyway Allison BMW unveiled its commercial on The Today Show earlier yesterday. You can watch if not ears of Super Bowl ads at auto slash super ads Ers flown back to you. Thanks Jennifer and he said he plans to put more females to work in Japan by doubling the number of sales woman took 14100 but 2018. And funny thirteen the auto maker began designing Japanese dealerships for mothers. By putting many cars on the show floor and offering nursing rooms and play areas for children. On Friday the auto maker said it will triple its ladies first dealerships. To 300 in the coming fiscal year and aims to have 700 by 2018. According to Bloomberg. And we'll stay with Nissan for a first shipped back to. Yeah. One million that's the number of vehicles automaker has exported from United States. This vehicle was manufactured in sneer at Tennessee and will be sold in South Korea. Nissan has been building cars in the U lasts for 31 years. It's two US plants now export vehicles to 68 global markets. To have achieved more million units of exports. Proved so we're making it attractive. I'm globally competitive products. And that's our show for today thanks for tuning in.