Team sports. In the quest for hydrogen fuel cell vehicles automakers look for strength in numbers. That's -- Welcome back on this Monday I'm Tom Moore back. For years they've been the dream of car companies and green car advocates. We're talking about fuel cell cars which run on hydrogen. And emit only water vapor. But clocks and lack of infrastructure. Have been huge barriers. Back in 2009. Even the Obama administration scaled back its support. A fuel cell car development. But rather than giving up automakers are teaming up. I think it's can be mutually beneficial -- street corporations. In this corner team Ford Nissan and Tyler. The automakers announcing today you'd be able worked together to launch affordable. Mass market fuel cell cars by 27 team. In the other corner team BMW and Toyota which last week said they would combine fuel cell efforts. Auto -- recently surveyed by KPMG. Have shown fairly strong support of fuel cells take a look at the left side of your screen. 20% of executives say that by 20/20 five. Fuel cells will be more in demand -- other types of electrified cars. Plug in and full hybrids scored slightly higher. Here are some of the companies looking into hydrogen. Honda it is more than two dozen FCX clarity is on the road in California. Honda was one of the first companies out of the gate. Delivering its first consumer fuel cell car in 2005. In 2008. GM launched project driveway. Putting a test fleet of fuel cell powered Chevy Equinox is into the hands of consumers. Hyundai meantime unveiled this vehicle based on the Tucson cross over last year. But one company that is stayed on the sidelines. Well that would be Chrysler CEO Sergio Marchionne telling us plug in hybrids. Are the best bet for meeting fuel economy standards Marchionne is also a fan of compressed natural gas vehicles. Don't like to have the fuel cells you are mobile and Walden. And you. The reason he says. Cost back in 2003 when Chrysler was part of dialer. The US auto maker produced a fuel cell deliveryman. For UP yes. In some cases -- green technology is a tough sell. -- chevys of mild hybrid Malibu eco. In a nutshell customers pay an extra 3000 bucks for GM's yes this feature. It yields a combined three miles per gallon more than the base Malibu 2.5 liter engine. GM says the take -- for the -- is 8% of total Malibu sales. Auto maker had forecasted 10%. GM wants to deploy. Engineers say they are working to get efficiency up it had cost now. And then there is the Ford Focus electric. Due to soft sales the blue oval is offering discounts of up to 101750. Dollars and three year leases and lowering the base price on the focusing beat by two grand for buyers who pay cash. The discounts initially reported by the Detroit news. Ford sold 685. Focus EVs last year well short of the 16100 units it produced. And as we previously reported -- looking to spur leaping EB sales by slashing the price of the 2013 lead. By about 18%. In other news GM is investing 600 million dollars in its Fairfax assembly plant in Kansas which makes the Chevy Malibu. And Buick LaCrosse. GM plans a 450000. Square foot -- -- a new stamping press and other upgrade. Less than a week until the Harbaugh. I mean the Super Bowl. Volkswagen today unveiling its 2013. Game day ad titled. Get happy the features a man who brightens up his dreary office with a positive attitude and inexplicable. Caribbean accent. -- -- defraud the I know we are realm. Get -- from Minnesota right yes. And dollars and -- That authorized Volkswagen and its ad agency looking to create a lighthearted and add to represent the positive energy around the -- And the -- I think the message this year is really simple it's getting get happy get into the VW branding get happy and that's really. What we're trying to convey in in both the -- work that we've done and. Also the Super Bowl -- itself. For complete Super Bowl auto -- coverage including spots from 2011 in 2012. -- auto news.com. Slash Super Bowl. First shift with Jennifer Vaughn comes your -- first thing tomorrow morning. We'll see you back here. Tomorrow afternoon take care.