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Big Game, Big Triumphs (2/4/13)

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  1. Super Bowl0:07, 2:55, 3:12
  2. Baltimore Ravens2:50
  3. power outage3:14
  4. American troops1:03
  5. Anheuser-Busch2:29, 2:40
  6. GM4:03
  7. vote getters1:44
  8. Chicago Auto Show3:48, 4:29
  9. gain steam3:41

Mon, 4 Feb 2013|

Marchionne: Super Bowl standouts getting tougher; Ford gets Budweiser cameo; 'Vette for Ravens QB; Chicago show preview.


Automatically Generated Transcript (may not be 100% accurate)

Scene stealer. For the third here in a row Chrysler's -- the nation with a riveting Super Bowl commercial. Break that through the story behind the spot. Back on this Monday. I'm Tom war back. Chrysler Fiat CEO Sergio Marchionne you've made another of his long flights back from Europe on Sunday. His destination. A Detroit area bar restaurant. Chrysler managers were huddled together to watch an advertising doubleheader. In its one that still has folks talk. You're -- The first -- Whole again a tribute to American troops there rated by Oprah Winfrey. It marks the launch of operation safe return. She's donating vehicles and path to the US though to support returning service members and their families. -- Cal's work only in the fields -- -- -- -- then go to town and state past midnight at a meeting of the school boards from god made a farmer. Next yet another two minutes spot. -- salute to farmers. Featuring the voice of -- radio personality Paul Harvey. And specially commissioned photos documenting American farm life. Both ads among the top five vote getters in USA today's ad meter Chrysler CEO. Clearly excited. Yeah. And you know I'm worried now from the report says the ads reflect Chrysler's own value. Little boy -- shorten that important. And huge emotional didn't. Equally important we -- on the news or -- certain things. It was an option under the Americans -- older -- or street. 60000 people are working hard -- The Ford F 150 made a cameo in the night's most popular commercial in Anheuser-Busch. Spot. It featured a collides -- reuniting with his trainer. In the the man drives an F 150 pick up we're told by the auto maker Anheuser-Busch is that agency. Specifically requested the F 150. The blue global in its ad agency. Happy to help. So Baltimore Ravens quarterback Joseph Flacco not only beat the San Francisco 49ers to win the Super Bowl. He was also named game MVP. And for his efforts. Flacco today presented the keys to it -- -- fourteen Corvette stingray. Nice gift for throwing three touchdowns and no picks during the big game. Just one last Super Bowl note in that is the big power outage that led many at the lights to go out inside. The Mercedes-Benz superdome during the second half of the game. Well it didn't take long for one Mercedes rival the pylon. I noting tweeting quote sending some LEDs to the bat MB USA superdome right now. He was not penalized for excessive celebration. Meantime the full size pick up race continues to gain steam. On Thursday Toyota will take the wraps off the re engineered 2014 tundra at the Chicago Auto Show. It's arguably the biggest unveiling at this year's event a few weeks ago at the Detroit show Ford unveiled its -- concept. The ram 15101. North American truck of the year in GM had its next gen Silverado and Sierra on display. Also in Chicago shabby it will show the -- diesel it is GM's first diesel car since the 1980s. And -- is expected to reveal a production five door hatchback end the cross GT. A concept that. Into the future of the auto makers design language. For a full of Chicago Auto Show preview -- because of these print edition of audible. Don't -- -- shift tomorrow morning. We'll see you back here tomorrow.

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