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Big Game, Big Triumphs (2/4/13)

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  1. Super Bowl0:07, 2:55, 3:12
  2. Baltimore Ravens2:50
  3. power outage3:14
  4. American troops1:03
  5. Anheuser-Busch2:29, 2:40
  6. GM4:03
  7. vote getters1:44
  8. Chicago Auto Show3:48, 4:29
  9. gain steam3:41

Mon, 4 Feb 2013|

Marchionne: Super Bowl standouts getting tougher; Ford gets Budweiser cameo; 'Vette for Ravens QB; Chicago show preview.


Automatically Generated Transcript (may not be 100% accurate)

Scene stealer. For the third here in a row Chrysler's -- the nation with a riveting Super Bowl commercial. Break that through the story behind the spot. Back on this Monday. I'm Tom war back. Chrysler Fiat CEO Sergio Marchionne you've made another of his long flights back from Europe on Sunday. His destination. A Detroit area bar restaurant. Chrysler managers were huddled together to watch an advertising doubleheader. In its one that still has folks talk. You're -- The first -- Whole again a tribute to American troops there rated by Oprah Winfrey. It marks the launch of operation safe return. She's donating vehicles and path to the US though to support returning service members and their families. -- Cal's work only in the fields -- -- -- -- then go to town and state past midnight at a meeting of the school boards from god made a farmer. Next yet another two minutes spot. -- salute to farmers. Featuring the voice of -- radio personality Paul Harvey. And specially commissioned photos documenting American farm life. Both ads among the top five vote getters in USA today's ad meter Chrysler CEO. Clearly excited. Yeah. And you know I'm worried now from the report says the ads reflect Chrysler's own value. Little boy -- shorten that important. And huge emotional didn't. Equally important we -- on the news or -- certain things. It was an option under the Americans -- older -- or street. 60000 people are working hard -- The Ford F 150 made a cameo in the night's most popular commercial in Anheuser-Busch. Spot. It featured a collides -- reuniting with his trainer. In the the man drives an F 150 pick up we're told by the auto maker Anheuser-Busch is that agency. Specifically requested the F 150. The blue global in its ad agency. Happy to help. So Baltimore Ravens quarterback Joseph Flacco not only beat the San Francisco 49ers to win the Super Bowl. He was also named game MVP. And for his efforts. Flacco today presented the keys to it -- -- fourteen Corvette stingray. Nice gift for throwing three touchdowns and no picks during the big game. Just one last Super Bowl note in that is the big power outage that led many at the lights to go out inside. The Mercedes-Benz superdome during the second half of the game. Well it didn't take long for one Mercedes rival the pylon. I noting tweeting quote sending some LEDs to the bat MB USA superdome right now. He was not penalized for excessive celebration. Meantime the full size pick up race continues to gain steam. On Thursday Toyota will take the wraps off the re engineered 2014 tundra at the Chicago Auto Show. It's arguably the biggest unveiling at this year's event a few weeks ago at the Detroit show Ford unveiled its -- concept. The ram 15101. North American truck of the year in GM had its next gen Silverado and Sierra on display. Also in Chicago shabby it will show the -- diesel it is GM's first diesel car since the 1980s. And -- is expected to reveal a production five door hatchback end the cross GT. A concept that. Into the future of the auto makers design language. For a full of Chicago Auto Show preview -- because of these print edition of audible. Don't -- -- shift tomorrow morning. We'll see you back here tomorrow.

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    Eight polling that Tug of war what heavy duty YouTube has poured threatening to life. You're watching auto news now. Good to see you on this Monday. I'm Tom back for Ford and Chrysler the stakes couldn't be higher. According to true cart dot com heavy duty pickups represent 23%. Of all pick up sales in the US. In one of the main reasons to buy a big truck. Towing capability. a battle is raging between Ford and Chrysler's ram Brad. Over who can claim best in class Ford is threatening legal action if keeps claiming its pickups have besting class We're talking so called fifth wheel or goose neck trailer is connected in the pick up that. So here's the issue. Ford says 2015. F 454. By four crew cab can 31200. House. That's about 12100 pounds more than the highest capacity 3500. Which is rated at 30000. Pounds. But rim says the trucks are not even in the same class. It's is the F 450 is a class four pick up in fact the only class four pick up on the market. says the 3500. Actually competes against the F 350. In GM's 3500. Heavy duties. Reporter Larry tells us Ford does something no other automaker does when setting its maximum payload for the F series. It removes items like the radio. The spare tire the Jack. In the center console in order to produced the maximum number for its payload that's a questionable practice because a component truck over. Into another class. Larry says under the system used by other auto makers the F 450 would be considered class war. For more story in today's print and digital editions of Automotive News. Ford is raising prices on the new one in fifteen aluminum body F 150 pick up. Like 340 dollars to 3385. Bucks. The king ranch sees the biggest price increase over the 2014 model. Ford however has upped the standard equipment in all models of the truck for example to information screens are standard. Our Richard true it is also reporting the auto maker is trimming the number of F 150 models from eleven to five. With the new truck arrives this fall popular name plates such as the raptor in limited will be gone. Dealers started ordering the pick ups today. More business may be on the way to service based in GM dealerships. That's because the auto maker is offering buyers of its 2015 models for monthly vehicle diagnostic reports through OnStar. The move also allows customers to sign up to receive maintenance notifications from their stores. Both services will be offered at no charge for five years under a plan named OnStar basic. Previously. They were available only to paying OnStar subscribers. GM says that customers who are emailed me notifications from their dealerships. Come in for two additional service visits a year on average. Compared with customers who don't receive that. Cash for clunkers a phrase that was all the rage five years ago this month. Officially known as the car allowance rebate system clunkers was a lifeline at a desperate time in the US auto industry. US sales in June of 2009 dropped 28%. wasn't so lawful because every other month that your have been worse. But thanks to clunkers which provided consumers as much as 4500 bucks to trade in an old gas guzzler for a more fuel efficient new vehicle. July 2009 sales were off just 12%. In August sales that year were up 1%. In the end nearly 700000. Vehicles were traded in through the two point 85 billion dollar federal program. Have a great day everyone. We'll see you back here tomorrow.

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